This slideshow describes the steps involved in "Devising YOUR Best Self-Brand." The goal: To show how to create an effective personal brand and communicate it to others in the manner intended.

1. Devising YOUR Best Self-
Brand
Created and Presented by Joel R. Evans, Ph.D.
Business Consultant
Distinguished Professor Emeritus, Zarb School of Business, Hofstra University
Volunteer, United Cerebral Palsy L.I.
Author of EvansononMarketing.com (non-commercial site with 22,000+ articles)

2. About Me (Joel Evans)
Like you, I have many
personas, both professional
and personal. For each one, I
am perceived differently.
In this presentation, we
focus on the professional
persona. And we outline the
steps needed to devise our
best self-brand.
Created and Presented by Joel R. Evans, Ph.D.

3. By Walt Disney - Photographed from the original ad, Public Domain, https://commons.wikimedia.org/w/index.php?curid=39137153
Created and Presented by Joel R. Evans, Ph.D.

4. Clip Art by Vector Toons / CC BY-SA (https://creativecommons.org/licenses/by-sa/4.0)
Created and Presented by Joel R. Evans, Ph.D.

5. What Is Self-Branding?
The first career activity that you should embark on is
properly projecting YOUR self-brand. Every other career
activity should flow from this one.
Created and Presented by Joel R. Evans, Ph.D.
Our Definition:
Self‐branding reflects how we want to be perceived
by employers, potential employers, peers, and
others.
Self‐branding occurs when an individual develops
and markets him‐ or herself in the same manner as
a brand of a product would be marketed.

6. By Alex Noreiga http://snotm.com/
Created and Presented by Joel R. Evans, Ph.D.

7. "Personal branding dilemma" by stefano principato is licensed under CC BY-NC-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

8. Devising YOUR BestSelf-Brand
To guide this presentation, we show our basic process
for properly devising your self-brand.
In our self-branding process, we include seven steps. In
addition, there should always be a feedback loop. On an
ongoing basis, review your self brand. And fine-tune it
as necessary.
Created and Presented by Joel R. Evans, Ph.D.

9. The Process for Devising Your Self-Brand
Here are the seven steps. The dashed line represents
feedback.
Created and Presented by Joel R. Evans, Ph.D.
Step One -- Articulate the self-brand you perceive for yourself.
Step Two -- Determine how others perceive your self-brand.
Step Three -- Do a current SWOT analysis.
Step Four -- Identify areas you need to improve upon.
Step Five -- State your ideal future-oriented self-brand.
Step Six -- Match your self-brand to career/job opportunities.
Step Seven -- Communicate your updated self-brand.

10. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process

11. "BeFunky_chocolate-marshmallow-185331_1280.jpg" by askgetit is licensed under CC
BY-NC-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

12. "Social Media Marketing Madness Cartoon by HubSpot" by HubSpot is licensed under CC BY-NC-SA 2.0
Created and Presented by Joel R. Evans, Ph.D.

13. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process
© Alain Lacroix

14. "Making Friends - Marketing Cartoon" by HubSpot is licensed under CC BY-NC-SA 2.0
Created and Presented by Joel R. Evans, Ph.D.

15. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process

16. By Jupiterimages, from picspree
Created and Presented by Joel R. Evans, Ph.D.

17. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process

18. By FotografieLink, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

19. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process

20. "Career-Change-1" by Jay Wren is licensed under CC BY-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

21. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process

22. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

23. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process
"Automotive Social Media Marketing" by socialautomotive is licensed under CC BY 2.0

24. "Social Media" by mgysler is licensed under CC BY-NC-SA 2.0
Created and Presented by Joel R. Evans, Ph.D.

25. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process
Feedback Loop

26. "If you need interview feedback, sometimes all you need to do is ask. ~
www.jaywren.com" by Jay Wren is licensed under CC BY-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

27. Created and Presented by Joel R. Evans, Ph.D.
Steps in the Self-Branding Process
Recap

28. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.