The document outlines a 7-step process for presenting your best self-brand: 1. Articulate your self-perception. 2. Determine how others perceive you. 3. Conduct a SWOT analysis. 4. Identify areas for improvement. 5. Define your ideal future brand. 6. Match your brand to career opportunities. 7. Communicate your updated brand through social media. The process is presented by Joel Evans to help individuals effectively brand and market themselves.

1. Presenting YOUR Best Self-
Brand
Created and Presented by Joel R. Evans, Ph.D.
Business Consultant
Distinguished Professor Emeritus, Zarb School of Business, Hofstra University
Volunteer, United Cerebral Palsy L.I.
Author of EvansononMarketing.com (non-commercial site with 22,000+ articles)

2. Presenting YOUR Best Self-Brand
Is the Second Video in Our Two-Part Series.
The companion video is Designing YOUR Best Self-Brand. It
may be helpful to view that video before watching this one.
Created and Presented by Joel R. Evans, Ph.D.
Clip Art by Vector Toons / CC BY-SA (https://creativecommons.org/licenses/by-sa/4.0)

3. "Before the first step comes the decision to take it. ~ www.jaywren.com" by Jay Wren is licensed under CC BY-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

4. Licensed under CC BY-NC-ND 2.0
Created and Presented by Joel R. Evans, Ph.D.

5. In-Depth Look at Presenting YOUR Best Self-
Brand
Created and Presented by Joel R. Evans, Ph.D.
Step One -- Articulate the self-brand you perceive for yourself.
Step Two -- Determine how others perceive your self-brand.
Step Three -- Do a current SWOT analysis.
Step Four -- Identify areas you need to improve upon.
Step Five -- State your ideal future-oriented self-brand.
Step Six -- Match your self-brand to career/job opportunities.
Step Seven -- Communicate your updated self-brand.
To guide this discussion, we show our process for projecting
your self-brand — in chart format. Then, we provide more
observations, tips, and examples.

6. Photo by: Nicole De Khors, from Burst
Created and Presented by Joel R. Evans, Ph.D.

7. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

8. Photo by: Jonas Svidras , on Burst
Created and Presented by Joel R. Evans, Ph.D.

9. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

10. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Articulate the self-brand you perceive for yourself.

11. Created and Presented by Joel R. Evans, Ph.D.
Articulate the self-brand you perceive for yourself.
Self-Branding Process in Depth

12. Created and Presented by Joel R. Evans, Ph.D.
Articulate the self-brand you perceive for yourself.
Self-Branding Process in Depth

13. Photo by Ben Kolde on Unsplash
Created and Presented by Joel R. Evans, Ph.D.

14. Photo by: Matthew Henry, on Burst
Created and Presented by Joel R. Evans, Ph.D.

15. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth

16. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth

17. Created and Presented by Joel R. Evans, Ph.D.
Determine how others perceive your self-brand.
Self-Branding Process in Depth

18. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

19. By Alex Noreiga http://snotm.com/
Created and Presented by Joel R. Evans, Ph.D.

20. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.

21. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.

22. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Do a current SWOT analysis.

23. Photo by Austin Chan on Unsplash
Created and Presented by Joel R. Evans, Ph.D.

24. Photo by Ivan Bertolazzi from Pexels
Created and Presented by Joel R. Evans, Ph.D.

25. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.

26. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.

27. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Identify areas you need to improve upon.

28. Photo by Engin Akyurt from Pexels
Created and Presented by Joel R. Evans, Ph.D.

29. By Jupiterimages, from picspree
Created and Presented by Joel R. Evans, Ph.D.

30. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
State your ideal future-oriented self-brand.

31. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
State your ideal future-oriented self-brand.

32. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
State your ideal future-oriented self-brand.
From Big
Picture Web

33. Photo by: Jose Silva, from Burst
Created and Presented by Joel R. Evans, Ph.D.

34. By Christian Ferrari, from picspree
Created and Presented by Joel R. Evans, Ph.D.

35. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.

36. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.
Do your homework.
Your personal brand and the company’s brand should intersect.
As the chart from Hubert Rampersad, Operational Excellence
Society, indicates, the more overlap the better.

37. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Match your self-brand to career/job opportunities.

38. By Digital Vision, rom picspree
Created and Presented by Joel R. Evans, Ph.D.

39. Figure by Joel Evans Created and Presented by Joel R. Evans, Ph.D.
Re-Positioning

40. "Automotive Social Media Marketing" by socialautomotive is licensed under CC BY 2.0
Created and Presented by Joel R. Evans, Ph.D.

41. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.

42. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.

43. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Communicate your updated self-brand.

44. "Social Media Tools" by jrhode is licensed under CC BY-NC-SA 2.0
Created and Presented by Joel R. Evans, Ph.D.

45. By GraphicMama-team, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

46. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

47. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.

48. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.

49. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.

50. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding Process in Depth
Regularly reassess your self-brand.

51. "Thank You For Your Feedback" by Got Credit is licensed under CC BY 2.0
Created and Presented by Joel R. Evans, Ph.D.

52. "Anti-Social Media?" by Intersection Consulting is licensed under CC BY-NC 2.0
Created and Presented by Joel R. Evans, Ph.D.

53. By Clip Art by Vector Toons - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=66021637
Created and Presented by Joel R. Evans, Ph.D.

54. By Peggy_Marco, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

55. Created and Presented by Joel R. Evans, Ph.D.
Self-Branding: Putting It All Together (1)
Figure by Joel Evans

56. Self-Branding: Putting It All Together (2)
Figure by Joel Evans Created and Presented by Joel R. Evans, Ph.D.

57. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

58. By geralt, from pixabay
Created and Presented by Joel R. Evans, Ph.D.

59. "Social Media Laws of Attraction" by Intersection Consulting is licensed under CC BY-NC 2.0
Created and Presented by Joel R. Evans, Ph.D.