Choosing a Retail Location Strategy

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The choice of a retail location format is one of the most crucial decisions that a firm can make. In particular, which is better for a specific firm: a mall or a neighborhood?

Business

EVANS ON MARKETING
Which Retail Locational Format Is Best?
This television interview of Hofstra University’s
Distinguished Professor Joel Evans (of the Zarb
School of Business) very recently appeared on
Fios1’s Money & Main$treet. The interview was
conducted by host Giovanna Drpic. It deals with
malls versus local shopping areas. There are many
tips and graphics.

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