The website for the movie "The Devil Inside" follows horror movie conventions. It opens with a scratched religious image of a woman on the left side to seem old. The movie title is centered for maximum attention. Links then fade in while the background image fades out, providing information. Reviews from respected directors fade in and out above the title. The DVD and digital release date is enlarged and in red to stand out, enticing audiences to watch. Social media links at the bottom broaden the potential audience by spreading the film online. Ratings and producers are less prominently displayed at the bottom as well.