The Battleship film was released in the UK on April 11th during the Easter holidays. It had a wide release in 416 cinemas and a $50 million marketing budget. The film promoters used social media like Twitter and Facebook aggressively to promote the film and engage with potential audiences. They also did traditional promotional activities like interviews to promote the film while measuring the effectiveness of digital strategies over traditional below-the-line methods. The film and related merchandise were available for pre-order on digital platforms like Amazon giving the producers a sense of audience interest ahead of the full release.

1. HOW DID BATTLESHIP ATTRACT
BRITISH AUDIENCES

2. PRODUCTION
The film was released in the uk on the 11th April this date is significant because
it is the easter holidays.

3. Shown in 416 UK cinemas
$50 million marketing budget
Budget $200 million
Based on a child's board game
Saturated release= wide scale release al at the same time
A cast that audiences can recognize will influence
the audience to watch the film

4. DISTRIBUTION
They have their
own twitter
page, this has
photographs of
the stars, a link
to the trailer on
YouTube and
tweets about the
film.

5. They have their
own website, live
twitter feeds,
games and you
can watch the
trailer. The
website is clearly
laid out, also
there is a link to
YouTube, this
almost
encourages you
to search
battleship on
YouTube

6. There is a lot of tweets on their page
about the film, they are always being
given information , for example to check
out the cast
They also have their own Facebook
page which promotes the film and
allows Facebook users to comment
on their pictures, post their opinions
and see posts by the group
These three posts are above the
line meaning you can measure
the effect it has on the public in
enticing them to watch the film,
in the next posts I’ll show some
bellow the line examples that
you can’t measure the effect of.

7. Below the line
she had an interview with
Kate Garraway talking
about the film, though we
cannot measure the effect
of this because we don’t
know how many people
watched this interview

8. EXHIBITION
You can buy the game
on love film which you
can get on consoles- x-
box, Nintendo DS or
Wii and PlayStation 3.
You can also pre order
the film to rent,

9. You can’t rent or buy the battleship film in
blue ray yet
You can pre
order the
film and cd
on amazon,
this could
give the
company
that made
the film an
insight into
how
audiences
feel about
the film