SlideShare a Scribd company logo
Ray Birden, 2012
Creating Fans of Your Brand
rbirden@gmail.com
Developing your Marketing Plan
How many fish do
you expect to land?
• FRIEND Network
Plan   • Former Co-Workers
 A
       • Responding to Job Postings
Plan   • Sending Out Resumes
 B
       • Engaging in Volunteer Work
Plan   • Soliciting Consulting Engagements
 C
6
                 4
                 2                     Week 1
                 0                     Week 2
                                       Week 3




1. Develop a strategy
2. Create specific actions to execute the
   strategy
3. Measure the results
4. Adjust as necessary
5. Repeat or Delete
Activate my personal network
Plan           to multiply my job search efforts
 A




                                       Scheduled face to
                                       face lunch meetings
                       Phone Calls
                                       ( 1 per week )
                       ( 3 per day )
       Email
       campaign
       ( 5 per day )
Steve,
I am writing to you today to let you know that after 13 years in the
industry with two great companies, it is time for a change and I am
going to pursue a new challenge for my career. I am interested in
opportunities that will be challenging and where I can make a
contribution to the marketing department’s success.
I have valued your personal and professional advice over the years
and would like to stay in touch as I begin this new endeavor. If you
have any questions, please ask!

Ray Birden 832.444.7466
Actively monitor online job
Plan            postings and respond with custom
 B
                resumes
         Respond to 3 Search Agent Results Daily
       Indeed.com                  Simply Hired.com


          Modify Resume to Match Job Posting
  Personal Cover Letter            Identify inside contacts



          Seek inside contact’s assistance
  Hand deliver resume             Make personal introduction
Solicit Consulting Engagements to
Plan            Open Doors to Decision Makers
 C

               Create Marketing Brochure
       Biography                     Sample Projects


        Distribute to 100 Target Companies CEO’s
 Follow Up Phone Calls            Association Presentation



         Publish White Papers in Trade Journals
   Emerging Trends               Opinions on pending legislation
1)   Create several plans with specific and measurable
     actions.
2)   Evaluate the results and performance of the plan.
3)   Accelerate the activities that are creating results
4)   Discontinue or subordinate activities that are not
     creating results.
5)   Repeat the process

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Developing your job search marketing plan

  • 1. Ray Birden, 2012 Creating Fans of Your Brand rbirden@gmail.com
  • 3. How many fish do you expect to land?
  • 4. • FRIEND Network Plan • Former Co-Workers A • Responding to Job Postings Plan • Sending Out Resumes B • Engaging in Volunteer Work Plan • Soliciting Consulting Engagements C
  • 5. 6 4 2 Week 1 0 Week 2 Week 3 1. Develop a strategy 2. Create specific actions to execute the strategy 3. Measure the results 4. Adjust as necessary 5. Repeat or Delete
  • 6. Activate my personal network Plan to multiply my job search efforts A Scheduled face to face lunch meetings Phone Calls ( 1 per week ) ( 3 per day ) Email campaign ( 5 per day )
  • 7. Steve, I am writing to you today to let you know that after 13 years in the industry with two great companies, it is time for a change and I am going to pursue a new challenge for my career. I am interested in opportunities that will be challenging and where I can make a contribution to the marketing department’s success. I have valued your personal and professional advice over the years and would like to stay in touch as I begin this new endeavor. If you have any questions, please ask! Ray Birden 832.444.7466
  • 8. Actively monitor online job Plan postings and respond with custom B resumes Respond to 3 Search Agent Results Daily Indeed.com Simply Hired.com Modify Resume to Match Job Posting Personal Cover Letter Identify inside contacts Seek inside contact’s assistance Hand deliver resume Make personal introduction
  • 9. Solicit Consulting Engagements to Plan Open Doors to Decision Makers C Create Marketing Brochure Biography Sample Projects Distribute to 100 Target Companies CEO’s Follow Up Phone Calls Association Presentation Publish White Papers in Trade Journals Emerging Trends Opinions on pending legislation
  • 10.
  • 11. 1) Create several plans with specific and measurable actions. 2) Evaluate the results and performance of the plan. 3) Accelerate the activities that are creating results 4) Discontinue or subordinate activities that are not creating results. 5) Repeat the process