Ray Birden has created multiple plans to find a new marketing job after 13 years in his current industry. Plan A involves activating his personal network to multiply his job search efforts. Plan B focuses on actively monitoring online job postings and customizing resumes and cover letters for specific positions. Plan C is to solicit consulting engagements to meet decision makers. The document provides details on the specific actions and metrics for each plan, and emphasizes developing a strategy, taking action, measuring results, and adjusting plans based on performance.