In this presentation you'll discover how Salesforce simplifies blockchain development with clicks and code, walk through use cases that benefit from Salesforce Blockchain and learn how to plan for Salesforce Blockchain in your roadmap.

1. Developing Trusted Networks
with Salesforce Blockchain
Andrew Conn
Director of Product Design,
Emerging Technology
Rodolfo Ergueta
Sr Director of Product Management,
Emerging Technology

2. We Are All Connected
Smart city
Smart trade
Smart traffic
Powered by Connectivity, AI, and Automation
10
devices per
human by
2025

3. Cross-Company Experiences Are Siloed
Industry
Peers
Regulators
Distributor
Service
Provider
Your
Company
Channel
Partner
Walls around every source of data as you try to share and collaborate outside of your business
Suppliers
Technology
Partners
Inefficient access to data
Difficult to audit
Single point of failure

4. The Rise of Trusted Networks
Industry
Peers
Regulators
Distributor
Service
Provider
Your
Company
Channel
Partner
Blockchain enables a new architecture for the hyper-connected world
Suppliers
Technology
Partners
Trusted, shared
access to data

5. Distributed Verified Secure
Blockchain is a new kind of a database that saves
and traces data in a way that is:
Data updated only after the
network proves and
validates the entry is safe
Data saved in identical copies
across the network instead of
one central copy
Trusted and Transparent Sharing of Data
Data saved securely and
signed cryptographically
making it hard to tamper with

7. Salesforce Blockchain
Build Networks with Clicks
Declaratively build apps, networks, and smart
contracts that extend CRM to partners
Automate with Lightning Platform
Make blockchain data actionable with built-in
support for Flows, Search, AI, and Bots
Engage Partners Easily
Connect apps to engage partners and increase
the adoption of your network
Fast and easy way to create trusted partner networks
GA 2020

8. Lightning Platform
Flow AI Bots Search Analytics Mobile
Sales Service Marketing Apps Community
Salesforce Blockchain
Make Blockchain Data Actionable
The industry’s first declarative, business-centric blockchain integrated into CRM.
Hyperledger Sawtooth
Blockchain Builder
Network | Schema | Rules
& Governance
Blockchain Connect
Salesforce Connect | C360
| Mulesoft | APIs | Events
Smart Contracts Consensus
Blockchain Engage
APIs | 3rd Party Apps |
Blockchain Explorer
Meta-data (built-in)

9. Salesforce Blockchain Platform - Components
Blockchain Builder
Network
Management
Entity Definition
Setup
Core Services
Consensus Management
REST API
Hyperledger Sawtooth
Salesforce Ledger
Entity
Management
Event Management
Salesforce Clouds
Sales/Service
External Object
Permission
Management
Marketing/Commerce
Cloud (APIs)
Network Management
Client Registry with metadata &
business logic
Blockchain Infrastructure

10. Key extensions of Salesforce functionality for
Blockchain
External Objects Distributed Objects
Similar to custom objects, but they map to data that is
stored outside your Salesforce org..
Use external objects to access external data in real time via
web service callouts.
Declaratively created in Salesforce (in Blockchain Manager).
Distributed Objects are instantiated in the blockchain
nodes.
Platform events Blockchain Events
Allows you to deliver secure and scalable custom
notifications within Salesforce or from external sources.
Custom platform events determine the event data that the
Lightning platform can produce or consume.
A new type of platform event that allows your Salesforce
instance to listen to events in the blockchain.

11. Demo

12. Warranty Tracking
Supply Chain
Management
Counterfeit
Reduction
Provenance/Food
Safety
K-to-Career
Tracking
Certificate
Verification
Student Payments
Credentialing
Drug Supply Chain
Drug Trial Data
Patient Privacy
Complex Claims
Blockchain in every Industry
Equity Trading
Voting
Futures Trading
Compliance
International
Shipping
Import Tracking
Chain of Custody
Transparent Supply
Chain
Healthcare Retail Education Transportation Finance
Productivity Distributed TrustEfficiencyImmutable

13. What is Salesforce’s Design Partner Program?
● Co-creation and collaboration between your organization and Salesforce, at
a deep product and engineering level, in order to investigate real business/user
problems that can be solved by using Blockchain
● A type of customer program we reserve for R&D, pre-launch, and pre-GA
products/features focused on mutually beneficial learning
● Work like a Silicon Valley start-up using agile and design thinking principles
with the backing of the world’s most trusted enterprise software company
● Free, offered only to selected and aligned customers

14. Typical Profile of Design Partner
Well-defined pain point, solution space and data flows.
CRM functionality is a required component to address the problem space
Salesforce expertise and/or extensive footprint
Executive sponsor, 2 engineers (part-time), 1 project manager (part-time), SME(s),
GA Product functionality in 2020‘20

15. Salesforce Product Product Launch
http://bit.ly/BlockchainKeynote
Learn on Salesforce Trailhead and earn badges
https://sfdc.co/BlockchainTrailmix
S&P Global – Know Your Customer
http://bit.ly/spgblockchain
Arizona State University – Lifelong Learning Record
http://bit.ly/asublockchain
Caesars – Customer Loyalty
http://bit.ly/caesarsblockchain
IQVIA – Drug Labeling
http://bit.ly/iqviablockchain