Developing Policy for Emerging Technologies
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The document discusses developing policy for emerging technologies and government 2.0. It notes the U.S. Department of State uses various social media platforms, including over 100 Twitter feeds and 28 blogs. It outlines challenges in policy development, procurement, and evaluation given evolving technologies. Practical management of social media involves considerations around security, privacy, records management and more. The talk encourages embracing new technologies while addressing legal and other concerns.
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Developing Policy for Emerging Technologies
- 1. Developing Policy for Emerging Technologies - #GovChat Lovisa A. Williams @LovisaTalk Sr. Policy Advisor & Co-Chair for the Sub Council for Social Media U.S. Department of State June 20, 2012
- 3. Government 2.0 Gov 2.0 – Ideals we strive for using Web 2.0 thinking and tools; provide better services to citizens Open Government Directive - transparent, participatory, and collaborative Photo by stefrich823
- 4. DoS Official Social Media Sites 115Twitter feeds (9 28 blogs 53 Flickr in language) sites/groups 11 official personal feeds 256 Facebook pages 4 sites in Brazil 81 YouTube With a total of over 2,000 social channels media tools and platforms in use globally. 4
- 6. Security Privacy Records Management Information Assurance Accessibility Internet Steering Information Technology Committee Legal Counter Human Intelligence Resources Social Media & Website Policy 6
- 7. What Not to Do! 7
- 8. Challenges Laws & policies Procurement & Contracting Outdated processes Technology evolution Ownership of Social Media Limited budget & resources Evaluation & reporting
- 9. Changing User Community Community Managers Policy Officers Executives Personal vs. Professional use
- 10. Image courtesy of Forbes
- 11. Changing Perception s of Technolog y Use Image courtesy of Overexpressed
- 14. Engagement
- 15. Assisting Americans in Egypt
- 16. Contact Information Lovisa A. Williams WilliamsLA@state.gov @LovisaTalk http://lovisawilliams.wo rdpress.com
Editor's Notes
- Training is a significant part of all of these areas if we are to be successful.
- -Focus on public engagement; more than just the Public Affairs Office who engages with the public
- Mission and who you want to engage with should drive tool selectionCustomize content for language and culture – Examples: Brazil, Pretoria
- PrivacyHIPPA
- Treats to the Enterprise network is largest from personal mobile devices – smart phones, tablet devices with cameras and WiFi in them
- Challenges – Anticipating the Customer – Martin Reisch - http://hosted.ap.org/dynamic/stories/C/CN_CANADA_US_BORDER_IPAD?SITE=WABEL&SECTION=HOME&TEMPLATE=DEFAULT
- Social Media Delivering News to Syrians: Web Engagement and IIP/NEA have been keeping the U.S. perspective on Syria front and center with the Syrian public, working closely with Ambassador Robert Ford and NEA/PPD to distill and post pre-authorized and cleared content on the Embassy Damascus Facebook page. WE staff has also been advising NEA/PPD on achieving optimal impact with Facebook audiences. The page’s engagement ratios are eight times the industry average and the fan base is overwhelmingly Syrian, a testimony to the credibility of the site and strong audience interest in American policy and opinion. During a recent conference, Facebook’s Associate Manager for Public Policy, Adam Conner, cited the Damascus Facebook page as a prime example of the government doing social media right. (WE, NEA)