This document discusses key performance indicators (KPIs) for developer relations roles. It begins with an introduction to KPIs and OKRs before providing examples of KPIs in different areas like awareness, relationships, new sign-ups, documentation, product, community, and support. Specific metrics are suggested for each area like number of blog posts, social media interactions, feedback received, documentation questions answered, and community engagement. The document emphasizes setting aspirational goals and measuring outcomes that are meaningful, focused, time-bound, and measurable. It also discusses getting company buy-in for KPIs and finding the right tools to track metrics.

1. Developer Relations KPIs
by Tessa Mero

2. Oh hai ;D
● Communities:
○ (past)Joomla, PHP, API
○ (current) Vue.js,
Jamstack
● Developer, Teacher,
Advocate
● Hobbies: NFTs, video games,
NFTs, cooking, NFTs

3. What we will go over:
3
● Why focus on KPIs?
● What are OKRs
● Developer Relations KPI examples
● Alignment
● Breakout Session KPI Exercise!

4. Twitter Survey: Do you track KPIs?

5. 5
Why focus on KPIs?

6. 6

7. 7

8. 8
Launch...
Create...
Engage...
Grow...
Establish...
Become...
Make...
Drive...
Improve...
Align...
Expand...
Advance...

9. 9
Aspirational

10. 1
0
“If you set a crazy, ambitious goal and miss it,
you’ll still achieve something remarkable.”
- Larry Page (co-founder Google)

11. 1
1
Inspirational/Meaningful
Objective:
“to provide the best developer
experience when onboarding
our API ”

12. 1
2
Objective:
“to provide the best developer
experience when onboarding
our API ”

13. 1
3
Key Results

14. 1
4
Focus
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

15. 1
5
Time Bound
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

16. 1
6
Measurable
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third
party developers to get feedback
using our API by the end of Q3.

17. 1
7
Aggressive
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.

18. 1
8
More on KPIs
Keep in mind:
● Can be set by management (top-down)
● Can be set by team members (bottom-up)
● Can create an OKR and set an owner outside of
your team
● Objectives should stay between 3-5
● Key Results should be between 3-5
● You can align your teams objectives to:
○ Team level, department level, company level, or
even not aligning it at all

19. 1
9
Areas of Measurements - DevRel
● Awareness/Outreach (Awareness)
● Relationships (Awareness)
● New Sign-ups (self-service developers) (Revenue)
● Documentation (DX)
● For Smaller Companies (some KPI tips)
● Product (DX)
● Community (Awareness/DX)
● Support (DX)

20. KPIs with Awareness
2
0
● Awareness/Outreach
○ # of Mentions in blog posts, sponsorships,
webinars, events
○ # of social media responses, traffic, views
(Google Analytics)

21. 2
1
Relationships
○ # of developer feedback
○ # of solutions/resolutions made from developer
feedback/issues brought
○ # of interactions with developers and internal
devrel + # of social media likes, and amount of
time spent on specific pages
○ # of leads you can connect to other internal
teams to accomplish company goals
KPIs with Relationships

22. KPIs with New Sign-Ups
2
2
● Sign-Ups
○ # of published content talking about external
developers
○ # of published content on integrating your
product
○ # of interactions in the comments of content
○ Monitor # of content views, liked posts, traffic
levels based on what was published, time spent
on content page
○ # of sign-ups vs active sign-up ratio

23. KPIs with Documentation
2
3
● Documentation
○ Track # of frequently asked questions and
documenting them

24. KPIs with Small tech companies
2
4
● Creating simple guides to use your product for each
stage of their journey
● Monitor # of sign-ups based on guides being
released

25. KPIs with Product
2
5
● # of PRs submitted, open, accepted, and length of
time it’s open
● # of minutes it takes them to make their first API
request

26. KPIs with Community
2
6
● # of engaging developers in community
● # of contributors (if open source)
● # of maintainers
● # of engagements via StackOverflow, GitHub, Twitter,
Reddit, etc
● # of customers engaged vs customers not engaged
● # of high-value leads that are engaged on your open
source project
● # of content created by community
● % rate of growth by 100 x Annual Growth Rate x %
organic signups X % ARR from products

27. KPIs with Support
2
7
● # of repeat questions in support decreasing over
time

28. KPI Tools for Company
2
8

29. 2
9
● Team buy-in
● Department/management buy-in
● Show value of idea/project/strategy
● Speak in terms that is easily understandable
between technical/non-technical management
● Align with department/company level objectives
● Align with cross-team initiatives (this can be helpful)
Getting Company Buy-in

30. Dev Marketing KPIs are Not DevRel KPIs?
3
0
According to our survey, the top 2 DevRel KPIs were:
● 1. Registered developers accounts (48%)
● 2. Developer satisfaction score (48%).
On the other hand, the top 2 KPIs for developer
marketing were:
● 1. Page or video views (55%)
● 2. Unique visitors or IP addresses (54%)
Source: devrel-kpis.com, Stathis Georgakopoulos

31. KPIs ARE NOT performance metrics
3
1

32. 3
2
● Orbit - https://orbit.love
● Bitergia Analytics - bitergia.com
Tools for DevRel related tracking

33. 3
3

34. Tools for DevRel related tracking
3
4
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics

35. Tools for DevRel related tracking
3
5
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics

36. 3
6
● https://bitergia.com/bitergia-analytics/
●
https://bitergia.com/bitergia-analytics/

37. 3
7

38. 3
8
● Captains of Communities: https://discord.gg/cPZW4Hs4E2
● Look up #DevRel hashtag on Twitter
● Follow leaders on LinkedIn/Twitter communities
How do I find community leaders to
network with or recruit?

39. 3
9
KPI Exercise (10 minutes) 1. There are three options
for a KPI exercise. (pick
only one)
2. Create up to 3 Key
Results to match the
objective.
3. Share your results and
we will discuss!
(option 1) Personal OKR
Objective: Achieve the cleanest home using the least
resources
KR1:
KR2:
KR3:
(option 2) Santa Clause OKR
Objective: Deliver Christmas presents to every good child in
the world
KR1:
KR2:
KR3:
(option 3)
Objective: [Create your own - personal or business]
KR1:
KR2:
KR3:

40. Credits/Resources
4
0
● https://www.codemotion.com/magazine/dev-hub/co
mmunity-manager/devrel-success/ by Lorenzo
Ermigiotti
● https://blog.bitergia.com/2019/05/28/kpis-and-metric
s-for-devrel-programs/
● https://devrel-kpis.com/ by Orbit

41. Thank You.
Twitter: @tessamero
slideshare.net/tessa99