Talk description:
A successful working relationship between engineers and community managers is based on trust, shared goals, and a mutual commitment to herding cats. In this talk, we’ll cover the importance of breaking down silos between your DevRel engineers and product leads to give your community the best content at the right times.
Carol will go over how to partner with your Dev Advocates on upcoming launch opportunities, how we structure different levels of GTM into every piece of content our Dev Advocates put out, and how to build a tight bond of trust through virtual coffee chats, daily video standups, and shared goals.
Bio:
Carol Huang is the developer marketing manager at Stripe. She works with engineers, developer advocates, and product leads to make sure developers integrating Stripe have the best experience possible. Previously, Carol grew developer communities at PlanetScale, Codacy, ubersmith, and MongoDB. She lives in NYC and enjoys supporting various subcultures related to folk singing and media analysis.
Slides from a product management training workshop with our partners at the Department of the Interior's Office of Natural Resources Revenue as a part of work together on revenuedata.doi.gov
Leveraging Design Systems to Streamline Web ProjectsMediacurrent
Designing for higher ed comes with many unique challenges. There are multiple stakeholders with different goals and objectives, different audiences you’re trying to reach, and the need for a flexible design that adapts to those demands.
In this webinar, learn how to plan a design strategy to drive engagement and results.
IAD 2023 Milan - Building a Culture of SW CraftsmanshipMichele Brissoni
In this engaging talk, I will delve into the world of Internal Development Platforms (IDPs) and explore their impact on code quality. While IDPs are widely known for their ability to enhance delivery speed, we will uncover the reality that they alone cannot guarantee significant improvements in code quality. Drawing upon compelling data, we will examine the limitations of IDPs and how they fall short in addressing the code quality gap.
However, all is not lost! We will introduce a powerful solution: SW Craftsmanship practices. These practices act as the vital bridge between IDPs and code quality enhancement. By embracing software craftsmanship principles such as code reviews, test-driven development (TDD), time management, focus, and collaboration, organizations can achieve comprehensive improvements in code quality and teams' happiness.
But how can we ensure sustainable learning and the widespread adoption of SW Craftsmanship practices? That's where the modern dojo continuous training system comes into play. My innovative approach, inspired by neuroscience and behavioral psychology, fosters a culture of continuous improvement and enables the dissemination of SW Craftsmanship across any organization. I will explore the remarkable benefits of this approach and its ability to make learning sustainable, empowering individuals and teams to master their craft, deep diving into more than 10 years of data over multiple organizations and more than 1000 craftspersons joined my platform.
Join me as we uncover the untapped potential of SW Craftsmanship in conjunction with Internal Development Platforms, revolutionizing the way you're gonna approach code quality and driving organizational excellence. Get ready to elevate your understanding and take away actionable insights to propel your software development practices to new heights.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So, what do business owners, clients, product teams and IT care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"Daniel Bryant
Over the last year, the Ambassador Labs team has doubled down on their adoption of Product Led Growth (PLG), a growth model where product usage drives customer acquisition, retention, and expansion. It’s been an interesting journey for the DevRel team, who have found themselves working more closely with both the sales and growth engineering teams.
In their quest to reduce the friction of product adoption, they’re thinking more and more about the end-to-end experiences, experimentation, instrumentation, data analysis, and handoffs — much like we saw in the software development world with the adoption of DevOps breaking down barriers between engineering and operations.
The Ambassador Labs team have learned more about the value of creating hypotheses and analyzing quantitative data, but have also been reminded that there is no substitute for qualitative data and engaging human-to-human. Join Daniel for a whistle-stop tour of PLG through the DevRel lens:
– Understand how moving to PLG can impact devrel teams and the work they do: for better and worse!
– Explore how DevRel tooling and community platforms are increasingly overlapping with PLG marketer tooling
– Learn how to structure your goals, common languages, and teams for successfully adopting PLG
World’s Most Transformational Leaders Changing the Face of Business, 2024Worlds Leaders Magazine
Adonis Lockett, Principal at LNH Capital, graced the cover of World’s Leaders Magazine as one of the Worlds Most Transformational Leaders Changing the Face of Business, 2024
Building Engaging Customer Experiences Powered by MongoDBrivetlogic
This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.
Canterbury Tech July 2022 - Digital Journey ideas.pdfDouglas Talbot
Talk on digital maturity and complexity with a framework to consider the interrelatedness of organisational functions. Given at Canterbury Tech meetup July 2022.
Includes some digital bad habits and dysfunctions and a reading list for inspiration.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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Slides from a product management training workshop with our partners at the Department of the Interior's Office of Natural Resources Revenue as a part of work together on revenuedata.doi.gov
Leveraging Design Systems to Streamline Web ProjectsMediacurrent
Designing for higher ed comes with many unique challenges. There are multiple stakeholders with different goals and objectives, different audiences you’re trying to reach, and the need for a flexible design that adapts to those demands.
In this webinar, learn how to plan a design strategy to drive engagement and results.
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In this engaging talk, I will delve into the world of Internal Development Platforms (IDPs) and explore their impact on code quality. While IDPs are widely known for their ability to enhance delivery speed, we will uncover the reality that they alone cannot guarantee significant improvements in code quality. Drawing upon compelling data, we will examine the limitations of IDPs and how they fall short in addressing the code quality gap.
However, all is not lost! We will introduce a powerful solution: SW Craftsmanship practices. These practices act as the vital bridge between IDPs and code quality enhancement. By embracing software craftsmanship principles such as code reviews, test-driven development (TDD), time management, focus, and collaboration, organizations can achieve comprehensive improvements in code quality and teams' happiness.
But how can we ensure sustainable learning and the widespread adoption of SW Craftsmanship practices? That's where the modern dojo continuous training system comes into play. My innovative approach, inspired by neuroscience and behavioral psychology, fosters a culture of continuous improvement and enables the dissemination of SW Craftsmanship across any organization. I will explore the remarkable benefits of this approach and its ability to make learning sustainable, empowering individuals and teams to master their craft, deep diving into more than 10 years of data over multiple organizations and more than 1000 craftspersons joined my platform.
Join me as we uncover the untapped potential of SW Craftsmanship in conjunction with Internal Development Platforms, revolutionizing the way you're gonna approach code quality and driving organizational excellence. Get ready to elevate your understanding and take away actionable insights to propel your software development practices to new heights.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So, what do business owners, clients, product teams and IT care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
DevRelCon 2022: "Is Product Led Growth (PLG) the “DevOps” of the DevRel World"Daniel Bryant
Over the last year, the Ambassador Labs team has doubled down on their adoption of Product Led Growth (PLG), a growth model where product usage drives customer acquisition, retention, and expansion. It’s been an interesting journey for the DevRel team, who have found themselves working more closely with both the sales and growth engineering teams.
In their quest to reduce the friction of product adoption, they’re thinking more and more about the end-to-end experiences, experimentation, instrumentation, data analysis, and handoffs — much like we saw in the software development world with the adoption of DevOps breaking down barriers between engineering and operations.
The Ambassador Labs team have learned more about the value of creating hypotheses and analyzing quantitative data, but have also been reminded that there is no substitute for qualitative data and engaging human-to-human. Join Daniel for a whistle-stop tour of PLG through the DevRel lens:
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– Explore how DevRel tooling and community platforms are increasingly overlapping with PLG marketer tooling
– Learn how to structure your goals, common languages, and teams for successfully adopting PLG
World’s Most Transformational Leaders Changing the Face of Business, 2024Worlds Leaders Magazine
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Building Engaging Customer Experiences Powered by MongoDBrivetlogic
This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.
Canterbury Tech July 2022 - Digital Journey ideas.pdfDouglas Talbot
Talk on digital maturity and complexity with a framework to consider the interrelatedness of organisational functions. Given at Canterbury Tech meetup July 2022.
Includes some digital bad habits and dysfunctions and a reading list for inspiration.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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DevRelCon Tokyo 2021: Dev Rel & Dev Marketing - Breaking down silos to better serve your community
1. Breaking down silos to better serve your community
Dev Rel & Dev Marketing
DevRelCon Tokyo 2021
Carol Huang
@thisiscaroltoo
2. Agenda
What dev rel and dev marketing are at Stripe
Why dev rel + dev marketing should work closely together
How dev rel + dev marketing can work closely together
Use case: What this looks like in practice
2
1
2
3
4
DevRelCon Tokyo 2021
3. 3
DevRelCon Tokyo 2021
Carol Huang
Dev Marketing Manager
@thisiscaroltoo
carol@stripe.com
About me
Grew up in Los Angeles, CA Live in New York, NY
4. Past roles
4
Community Marketing Manager Director of Marketing
Cloud Native Computing Foundation (CNCF)
Liaison
DevRelCon Tokyo 2021
5. About Stripe
● Stripe is a global technology
company
● We build the economic
infrastructure for the internet
● With the goal of increasing the
GDP of the internet
5
DevRelCon Tokyo 2021
6. Connect
Platforms & Marketplaces
· Verification & KYC
· Funds flows
· Monetize Stripe products
Billing
Subscriptions & SaaS
· Subscription mgmt
· Invoicing
· Quote-to-cash
Terminal
Omnichannel
· Readers & SDKs
· Fleet management
· Unified omnichannel data
Financial Services
Fintech
· Issuing
· Treasury
· Capital for Platforms
6
Payments
APIs & mobile SDKs · Payment forms & UI tools (Checkout, Elements) · Global payment methods & currencies · Fast payouts
Payments optimization
Fraud prevention (Radar) · Acceptance optimization (Adaptive Acceptance, Smart Retries, 3Ds) · Cost optimization
Revenue management
CRM & ERP integrations · Revenue recognition · Advanced reporting (Sigma) · Corporate Card · Capital · Climate
Global payments & treasury network
Stripe’s cloud-based infrastructure for programmable money movement
Payments infrastructure for the internet
7. 7
Global payments & treasury network
Stripe’s cloud-based infrastructure for programmable money movement
DevRelCon Tokyo 2021
● Make money movement as simple and borderless as
the internet is by
○ Optimizing how businesses accept payments
○ Providing financial services for growing
businesses
9. Agenda
What dev rel and dev marketing are at Stripe
Why dev rel + dev marketing should work closely together
How dev rel + dev marketing can work closely together
Use case: What this looks like in practice
9
1
2
3
4
DevRelCon Tokyo 2021
11. Dev Advocacy (Dev Rel) at Stripe
● Within Product & Engineering team → Product and Partner Platform →
Developer Advocacy
Team goals
● Advocate for developers internally
● Drive adoption of Stripe’s developer products through educational and
inspirational content
● Engage with the developer community and ecosystem through events
and outreach
11
DevRelCon Tokyo 2021
12. What is dev advocacy at Stripe?
● Within Product & Engineering team → Product and Partner Platform →
Developer Advocacy
Team goals
● Advocate for developers internally
● Drive adoption of Stripe’s developer products through educational and
inspirational content
● Engage with the developer community and ecosystem through events
and outreach
12
DevRelCon Tokyo 2021
14. Dev marketing at Stripe
● On Product Marketing team
Team goals
● Know our users and their needs
● Know our products and their features
● Connect the two
14
DevRelCon Tokyo 2021
15. Dev marketing at Stripe
● On Product Marketing team
Team goals
● Know our users and their needs
● Know our products and their features
● Connect the two
15
DevRelCon Tokyo 2021
18. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Siloed teams have no alignment of goals
18
● Thinks dev marketing just wants
to get leads rather than educate
● Thinks DA is just doing things
they think are cool rather than
what users need
19. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Siloed teams have no trust or team building
19
● Thinks dev marketing just wants
to get leads rather than educate
● Thinks extra validation with user
or market research is pointless
● Thinks DA is just doing things
they think are cool rather than
what users need
● Thinks DA is just YOLO-ing
20. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Siloed teams have no trust or team building
20
● Thinks dev marketing just wants
to get leads rather than educate
● Thinks extra validation with user
or market research is pointless
● Doesn’t ask for help
● Thinks DA is just doing things
they think are cool rather than
what users need
● Thinks DA is just YOLO-ing
● Doesn’t ask for help
21. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Siloed teams = poor experience for your devs
21
● Thinks dev marketing just wants
to get leads rather than educate
● Thinks extra validation with user
or market research is pointless
● Doesn’t ask for help
● Thinks DA is just doing things
they think are cool rather than
what users need
● Thinks DA is just YOLO-ing
● Doesn’t ask for help
Users suffer as a result 🙁
22. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Siloed teams have no alignment of goals
22
● Thinks dev marketing just wants
to get leads rather than educate
● Thinks DA is just doing things
they think are cool rather than
what users need
23. Agenda
What dev rel and dev marketing are at Stripe
Why dev rel + dev marketing should work closely together
How dev rel + dev marketing can work closely together
Use case: What this looks like in practice
23
1
2
3
4
DevRelCon Tokyo 2021
24. Our team goals are complementary
24
DevRelCon Tokyo 2021
25. Our team goals are complementary
● Know our users
25
DevRelCon Tokyo 2021
26. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
26
DevRelCon Tokyo 2021
27. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
● Know our products
27
DevRelCon Tokyo 2021
28. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
● Know our products ➡ to drive adoption through educational content
28
DevRelCon Tokyo 2021
29. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
● Know our products ➡ to drive adoption through educational content
● Connect the two
29
DevRelCon Tokyo 2021
30. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
● Know our products ➡ to drive adoption through educational content
● Connect the two ➡ through outreach like dev rel events
30
DevRelCon Tokyo 2021
31. Our team goals are complementary
● Know our users ➡ so we can advocate for them internally
● Know our products ➡ to drive adoption through educational content
● Connect the two ➡ through dev rel events and outreach
🤝 Greater awareness and adoption 🤝
31
DevRelCon Tokyo 2021
33. Provide everything your developers need to be
successful without e-mail gating, sales convos,
or one-way development paths
33
34. You may not have a dedicated dev marketer
● No dedicated marketing person but 1 or more people with marketing skills
○ Project management
○ Communications/copywriting
○ Public relations
○ Empathy
● Many other colleagues who can contribute piecemeal what marketing
does
○ Data science
○ User experience research
○ Product managers
○ Events organizers
34
36. Agenda
What dev rel and dev marketing are at Stripe
Why dev rel + dev marketing should work closely together
How dev rel + dev marketing can work closely together
Use case: What this looks like in practice
36
1
2
3
4
DevRelCon Tokyo 2021
37. How dev rel and dev marketing can work closely together
● Embed and team build
● Build a foundation of trust
37
DevRelCon Tokyo 2021
39. What is an embed model?
● You may be familiar with this in product teams
● Someone is “embedded when they organizationally sits in a different
team/org
● 👉 But you work together very closely
39
DevRelCon Tokyo 2021
40. Embedded model in practice
● You may be familiar with this in product teams
● Someone is “embedded when they organizationally sits in a different
team/org
● 👉 But you work together very closely
In practice
● Attend all team meetings
● Participate in daily standups
● Meet bi-weekly with my team members
● Part of the private team channel
40
DevRelCon Tokyo 2021
41. Team building
● Have monthly social “coffee chats”
☕ 🧋 🫖 🍷
41
DevRelCon Tokyo 2021
42. Team building
● Have monthly social “coffee chats”
☕ 🧋 🫖 🍷
○ No tactical work talk on projects
○ High-level brainstorming okay
○ Social chatter to stay connected
42
DevRelCon Tokyo 2021
43. Team building
● Have monthly social “coffee chats”
☕ 🧋 🫖 🍷
○ No tactical work talk on projects
○ High-level brainstorming okay
○ Social chatter to stay connected
● Keep in touch through non-work
channels
43
DevRelCon Tokyo 2021
44. Team building
● Have monthly social “coffee chats”
☕ 🧋 🫖 🍷
○ No tactical work talk on projects
○ High-level brainstorming okay
○ Social chatter to stay connected
● Keep in touch through non-work
channels
● Treat embedded team members
like members of the team for
org-wide events
44
DevRelCon Tokyo 2021
46. What is trust (in the workplace)?
● You believe in each other’s skills and experience
● You believe in each other’s promises
● You believe you can ask for help and reliably get it
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DevRelCon Tokyo 2021
47. How do you build trust?
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DevRelCon Tokyo 2021
48. How do you build trust?
● To build trust, be trustworthy
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DevRelCon Tokyo 2021
49. How do you build trust?
● To build trust, be trustworthy
● Make realistic promises about your deadlines and
capacity
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DevRelCon Tokyo 2021
50. How do you build trust?
● To build trust, be trustworthy
● Make realistic promises about your deadlines and
capacity
● Make it clear how you can help each other out, and
offer your aid
○ Talk candidly about your skillset and what do
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DevRelCon Tokyo 2021
51. Dev Rel
Marketing
Failure modes of dev rel + dev marketing relationships
51
● Focused on MQLs or sales leads
●
● Create content without a clear audience
● Focus too much on edge cases
52. Build a foundation of trust
Embed and team build
Align on shared goals
52
DevRelCon Tokyo 2021
How to work tightly together
53. Agenda
What dev rel and dev marketing are at Stripe
Why dev rel + dev marketing should work closely together
How dev rel + dev marketing can work closely together
Use case: What this looks like in practice
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DevRelCon Tokyo 2021
57. DevRelCon Tokyo 2021
● Start early: Work closely as teammates from the planning stage
● Set clear goals: Clarify your audience and impact for GTM/launch
● Communicate: Keep an open exchange of information throughout
What does this look like in practice?
57
58. DevRelCon Tokyo 2021
● Start early: Work closely as teammates from the planning stage
● Set clear goals: Clarify your audience and impact for GTM/launch
● Communicate: Keep an open exchange of information throughout
What does this look like in practice?
58
59. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Work together from the planning stage
59
● Want to do a video series
● Idea: basic topics on how to get
started with our client libraries
● Unknown: is this a good idea?
60. Reminder: dev marketing
Team goals
● Know our users and their needs
● Know our products and their features
● Connect the two
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DevRelCon Tokyo 2021
61. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Work together from the planning stage
61
● Want to do a video series
● Idea: basic topics on how to get
started with our client libraries
● Unknown: is this a good idea?
● Has the user research
62. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Work together from the planning stage
62
● Want to do a video series
● Idea: basic topics on how to get
started with our client libraries
● Unknown: is this a good idea?
● Has the user research
● ✅ Can validate this idea: We
know junior developers struggle
with their integration experience
63. DevRelCon Tokyo 2021
Dev marketing
Dev advocacy
Work together from the planning stage
63
● Want to do a video series
● Idea: basic topics on how to get
started with our client libraries
● Unknown: is this a good idea?
● Has the user research
● ✅ Can validate this idea: We
know junior developers struggle
with their integration experience
Technical knowledge + user research
= great developer advocacy
64. DevRelCon Tokyo 2021
● Start early: Work closely as teammates from the planning stage
● Set clear goals: Clarify your audience and impact for GTM/launch
● Communicate: Keep an open exchange of information throughout
What does this look like in practice?
64
65. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
● How will this content help your teammates?
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DevRelCon Tokyo 2021
66. What is a go-to-market (GTM) plan?
GTM plan encompasses:
● Audience: Who is it for
● Messaging: What you want to tell them about it
● Channels: How you’re going to tell them about it
● Timing: When are you going to tell them about it
So you can get your DA content out to the maximum number of appropriate
people at the right time
66
DevRelCon Tokyo 2021
67. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
● How will this content help your teammates?
67
DevRelCon Tokyo 2021
68. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers
● How will this content help your teammates?
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DevRelCon Tokyo 2021
69. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers who are just beginning to integrate with Stripe
● How will this content help your teammates?
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DevRelCon Tokyo 2021
70. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers who are just beginning to integrate with Stripe
● How will this content help your teammates?
70
DevRelCon Tokyo 2021
71. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers who are just beginning to integrate with Stripe
● How will this content help your teammates?
Decrease support tickets from junior developers
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DevRelCon Tokyo 2021
72. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers who are just beginning to integrate with Stripe
● How will this content help your teammates?
Decrease support tickets from junior developers → fewer confused junior
developers
72
DevRelCon Tokyo 2021
73. Clarify audience and impact early before GTM
● Before even starting work, all of our Dev Advocates fill out a checklist
With key questions like:
● Who is this content for?
Junior developers who are just beginning to integrate with Stripe
● How will this content help your teammates?
Decrease support tickets from junior developers → fewer confused junior
developers → greater adoption
73
DevRelCon Tokyo 2021
74. What is a go-to-market (GTM) plan?
GTM plan encompasses:
● Audience: Who is it for
● Messaging: What you want to tell them about it
● Channels: How you’re going to tell them about it
● Timing: When are you going to tell them about it
So you can get your DA content out to the maximum number of appropriate
people at the right time
74
DevRelCon Tokyo 2021
75. GTM plan example
GTM plan encompasses:
● Audience: Junior developers who are just beginning to integrate with Stripe
● Messaging: We want to convey that it’s easy to get started with Stripe using our
client libraries
● Channels: Twitter (@StripeDev), Dev digest, DEV.to, individual Twitter accounts
● Timing: When are you going to tell them about it?
75
DevRelCon Tokyo 2021
76. DevRelCon Tokyo 2021
● Start early: Work closely as teammates from the planning stage
● Set clear goals: Clarify your audience and impact for GTM/launch
● Communicate: Keep an open exchange of information throughout
What does this look like in practice?
76
77. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
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DevRelCon Tokyo 2021
78. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
● Talk about unexpected challenges (requires: trust!)
○ 9 topics: authentication, metadata, idempotency and retries,
pagination, webhook helpers, making requests, versioning, expand,
.env variables
○ 7 languages: Ruby, Python, Go, Java, PHP, Node, .NET
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DevRelCon Tokyo 2021
79. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
● Talk about unexpected challenges (requires: trust!)
○ 9 topics: authentication, metadata, idempotency and retries,
pagination, webhook helpers, making requests, versioning, expand,
.env variables
○ 7 languages: Ruby, Python, Go, Java, PHP, Node, .NET
○ Each DA owned a topic across all 7 languages for easier recording
79
DevRelCon Tokyo 2021
80. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
● Talk about unexpected challenges (requires: trust!)
○ 9 topics: authentication, metadata, idempotency and retries,
pagination, webhook helpers, making requests, versioning, expand,
.env variables
○ 7 languages: Ruby, Python, Go, Java, PHP, Node, .NET
○ Each DA owned a topic across all 7 languages for easier recording
○ So we originally promoted by topic
80
DevRelCon Tokyo 2021
81. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
● Talk about unexpected challenges (requires: trust!)
○ 9 topics: authentication, metadata, idempotency and retries,
pagination, webhook helpers, making requests, versioning, expand,
.env variables
○ 7 languages: Ruby, Python, Go, Java, PHP, Node, .NET
○ Each DA owned a topic across all 7 languages for easier recording
○ So we originally promoted by topic -- but that doesn’t make sense
for most users
81
DevRelCon Tokyo 2021
82. Keep an open exchange of information
● Transparent project management: Tracker, standups, sync meetings
● Talk about unexpected challenges (requires: trust!)
○ 9 topics: authentication, metadata, idempotency and retries,
pagination, webhook helpers, making requests, versioning, expand,
.env variables
○ 7 languages: Ruby, Python, Go, Java, PHP, Node, .NET
○ Each DA owned a topic across all 7 languages for easier recording
○ So we originally promoted by topic -- but that doesn’t make sense
for most users
↪ Back to the drawing board ↩
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DevRelCon Tokyo 2021
83. Keep an open exchange of information
New plan:
● Even though it would mean a slower output of information,
organize and promote by language
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DevRelCon Tokyo 2021
84. Keep an open exchange of information
New plan:
● Even though it would mean a slower output of information,
organize and promote by language
Biggest marketing lesson here:
● 📣 Workflow ≠ Marketing promotional schedule 📣
● Ship what makes sense for your developers, not what you’ve
finished
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DevRelCon Tokyo 2021
85. GTM plan example
GTM plan encompasses:
● Audience: Junior developers who are just beginning to integrate with Stripe
● Messaging: We want to convey that it’s easy to get started with Stripe using
our client libraries
● Channels: Twitter (@StripeDev), Dev digest, DEV.to, individual Twitter accounts
● Timing: Promote by language and then in one big collection at the end
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DevRelCon Tokyo 2021
86. End product: Dev foundations video series
63 videos
Across 7 languages
On 9 topics
DEV.to/stripe for more 🎬
behind-the-scenes details
Subscribe at https://www.youtube.com/c/StripeDevelopers
😜
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DevRelCon Tokyo 2021
87. Build a foundation of trust
Embed and team build
Align on shared goals
87
DevRelCon Tokyo 2021
Summary
88. Build a foundation of trust
Embed and team build
Align on shared goals
88
DevRelCon Tokyo 2021
Summary
💪 Increase community reach together 🤝
