This document outlines an agenda for a workshop on developing a personal brand. The workshop includes introductions, exercises to identify personal branding niches and communication methods, a breakdown of popular social media platforms, and a discussion of free online tools. Attendees will work through worksheets to define their personal brands and the audiences they want to reach, and will learn how to establish an online presence across different social networks in both free and paid formats. The goal is to help participants understand how to market themselves and their skills online through a consistent personal brand.

1. DEVELOPYOUR
PERSONAL BRAND
Student Entrepreneur Kira Downer

2. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to buy?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

3. WELCOME!
 Let’s introduce ourselves…
1. What’s your name?
2. What do you do?
3. What do you hope to get
from this workshop?

4. MORE ABOUT
ME…

5. WHAT DO IWANT PEOPLETO KNOW ME AS
Funny
Quirky
Nerdy
Fashionista
Quiet
Humble
Boring

6. WHAT ABOUT
YOU?
Choose three
words to
describe you.
How different
would this be
between getting
a job and a date?

7. WHAT ABOUT NO
PRESENCE?
70 – 90% of
employers check
social media
Do you really
exist?

8. DEFINITIONS:
 Dan Schawbel defines a personal brand as:
"the process by which we market ourselves to others.“
 The above definition is around 10 years old.

9. IFYOU ARE GOINGTO BE ONLINE…
You might as well have a good presence!
Two types: reactive & proactive.

10. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to buy?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

11. NICHING WORKSHEET
 5 passions
Ask yourself:
#1) On a scale of 1 through 5, how big is the audience for this topic (1 being you
could not fill a classroom and 5 being millions around the world)
#2) On a scale of 1 through 5, how much do people who are into this topic care
about it?(many people EAT Chinese food, but are not passionate about watching
review videos.)
#3) On a scale of 1 through 5, how much would you enjoy making content about
this topic? (1=current job// 5= couldn’t be paid enough)

12. MEDIA:WHATYOUR ‘BIG’ METHOD OF
COMMUNICATION IS
Speaking – speak to your partner to convey
a message
Writing - write something in 280 characters
Photo – take a photo!
Video – record a quick story
Audio – Audio grab of what you’re working
on

13. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to do?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

14. BREAK 

15. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to do?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

16. YOUTUBE
Video people,
easy to do
Great content
host for other
platforms

17. INSTAGRAM
Photo people
Video people
Niches for
everyone

18. FACEBOOK
Photos, videos,
words
Official pages for
people and your
company/personal
brand
Groups to share
content and get
help

19. TWITTER
Word people
Great way to
rapidly test
content for
other
platforms

20. TIKTOK
 Video
 Wildcard
 Unreal organic growth
 Great for artists and
comedians

21. LINKEDIN
Underrated
Range of
content options
available
More
professional
market

22. WHERE DOYOU LIVE ONLINE?
I have accounts on Instagram/ Facebook/
Spotify/ GoodReads/Twitter/YouTube…
But which of these do you put on your
business card?

23. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to do?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

24. TOP FREETOOLS I USE
Online design platform Free video editor Free photoshop clone

26. THE FOCUS OFTHIS WORKSHOP
17:30 – 18:00 Introductions
18:00 – 18:15 Niching worksheet
18:15 – 18:30 Big Method discovery
18:30 – 19:00 Break
19:00 – 19:20 Breakdown of the big social
networks – which to do?
19:20 – 19:30Top free tools I use
19:30 – 20:00 Questions

27. QUESTIONS