Digital distribution of games is growing but still has limitations. According to the document: 1) Only 18% of Xbox Live Gold and 10% of PSN users regularly download content, which includes free downloads. 2) While some free-to-play games have generated over $1 million per month, hits still drive the most business and success is concentrated in top titles. 3) Current console platforms are still missing features that could help unlock the potential of the "long tail" of less popular titles, such as recommendation engines, user ratings, and dynamic pricing.