The document outlines a business model plan for a goal defense gameplay video that has achieved 350,000 downloads and a 5-star rating in the US App Store. It emphasizes monetization strategies, including bonuses and motivating purchases, resulting in a significant increase in average revenue per user (ARPU). Future plans include further analysis and finding a publisher for the game.

3. GOAL DEFENSE gameplay video
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4. BUSINESS MODEL plan
Loyal Monetization
Positive reviews
Top10 of US AppStore in categories
Small percent, but a big number of paying users
High profits
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5. GOAL DEFENSE feedback
- Top6 and top7 in US AppStore categories
- ‘Letter of Happiness’ from Apple
- 350 000 downloads
- 5-star rating (average for all stores)
- Tons of positive comments
- Reviews:
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6. MONETIZATION analysis
Point of analysis Goal Defense data
First purchase Bonuses
When 11th level
Most frequent purchase Bonus ‘Hail’
Measures to be taken:
- Make bonuses expensive
- Motivate to buy sportsmen
- Motivate non-buying users
- Motivate to make purchases earlier
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7. GOAL DEFENSE ARPU changes
+ 155 %
+ 18%

8. GOAL DEFENSE resume & plans
More analysis
More updates
Find a publisher
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9. THANK YOU!
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