SlideShare a Scribd company logo
Experience:
Principle - User Research | Brand Strategy, AgentFin Consulting
January 2011 - Present [agentfin.com]
Seed&Spark – Co-Founder/CEO Emily Best, [seedandspark.com]
• Streamlined navigation, user flow, and calls to action, resulting in increased click-throughs to
project donations and a 75% success rate of funding for all projects – 2x above Indiegogo and
Kickstarter – one year after launch
npm – Co-Founder/CEO Isaac Schlueter, [npmjs.com]
• Identified critical components of the open-source project to be preserved in transition to a
trusted consumer facing company, preventing the exodus of top 3% platform contributors
CoolWorks – President Bill Berg, [coolworks.com]
• Designed, executed research, and led workshop of findings on evolving jobs market and
roadmap to reposition CoolWorks against newly launched quick-turn job-finding competitors
Mayfield Robotics – VP Marketing Chris Matthews, [heykuri.com]
• Designed and conducted research for market positioning of the new Kuri robot, establishing
viability of appeal to children, increasing potential target market by 3x
The Exploratorium – Project Director Pamela Winfrey, [exploratorium.edu]
• Interpreted cognitive technologies into interactive exhibits resulting in coverage by The East
Bay Express, Berkeley Science Review, and a 4wk sold out exhibition engagement
UXD Instructor, General Assembly
May 2016 - Present [generalassemb.ly]
• Tailored curricula to ensure cognitive flow through the breadth of UX concepts, including
real-life examples from personal experience and industry luminaries
Director of Customer Experience Marketing, Emarsys
September 2015 - April 2016 [emarsys.com]
• Increased sales-ready content by 25x by reengineering case study sourcing and creation
• Negotiated changes in touch-frequency between customers and Account Managers through
creation of monthly reporting tools, with estimated churn decrease of 7%
• Developed pitch decks leading to wins of the company's first two mobile-first clients
•
Advisory Board Member, Seed&Spark
February 2014 - Present [seedandspark.com]
Founder - Sketchnotes Creator | Instructor, GraphiteMind
March 2011 - Present
• Visually documented talks at conferences and events including 500 Startups DemoDay,
Twiliocon, Security B-Sides, & Sundance
• Created curricula and taught visual thinking workshops in Chicago, NYC, and San Francisco
Ethnographer | Strategic Planner, OgilvyAction
November 2009 - December 2010 [ogilvy.com]
• Researched and co-authored a white paper on the path to purchase for the male shopper
• Authored and presented an investigation on the effectiveness of celebrity endorsements vs
brand partnerships for short term brand switching and long term product adoption
• Created a new business pitch for the packaging department leveraging the behavioral
psychology of scents and brand bonding
Lead Field Researcher, GIO Global Intelligence
June 2007 - February 2009 [gio.com]
• The Meaning of Water: Identified the cultural positionings of water through primary field
research and set out recommendations for new product launch opportunities based on
individual consumption vs communal interaction and the lines of trust leading to purchase
• Pet Packaging: As the basis of a full redesign of brand architecture, including the product
feature hierarchies, depth of SKU offerings and navigation call outs, interviewed pet store
owners on the challenges of stocking pet food products and observed shoppers as they
navigated product choices at shelf
[continued]
Education:
Alexis Finch
Notable Clients
Proctor & Gamble
Kimberly-Clark
Seed&Spark
Quaker
AT&T
DELL
m0xy
Coke
Kraft
npm
SCJ
Tools
Post-Its
Sharpies
Photoshop
OmniGraffle
Photography
Methods
User Flows
Storytelling
Card Sorting
Guerrilla Research
Shopper Pathways
Stakeholder Interviews
Talking to Strangers
Visual Thinking
Focus Groups
Shop-alongs
Expertise
Packaging Navigation
Cross-Discipline Insight
Ethnographic Analysis
Brand Architecture
Design Thinking
Field Research
Design Sprints
Sketchnotes
Personas
Industries
Consumer Packaging
Film Production/Post
Shopper Marketing
Food Innovation
Education
Outdoors
MedTech
Robotics
Museums
Cycling
OTC
Ask Me About
Septarian Concretions
Darwinian Medicine
Bioarchaeology
Cephalopods
#XXHack
SinkUp
Passions
a@agentfin.com • p:+1(424)246-8346
Education:
University of Chicago
2002: BA Anthropology [focus: Medicine & Culture]
DePaul University
2007: MA PR/Advertising/Marketing [focus: Behavioral Psychology]
The Starter League
2013:Advanced HTML/CSS [audit: UX Standards]
Selected Speaking:
GIANT Conference 2016
Keynote Speaker
MoDev UX 2014
"Sassy Style Sheets"
Ignite SF 2013
"How to Draw a Dinosaur"
Publications:
Amplifying Voices
ModelView Culture, February 2014
modelviewculture.com/pieces/amplifying-voices
Designing Community in Contested Space
Social Media Monthly, May 2013
thesocialmediamonthly.com [print edition only]
The UX of Community
Built in Chicago,April 2013
builtinchicago.org/blog/ux-community-contested-space
Colouring Inside the Lines
Undercoat,April 2013
undercoat.net/colouring-inside-the-lines/
Ancient History:
Post-Production Editor, SCREEN Magazine
September 2006 - May 2007 [screenmag.com]
Music PR Rep, Paperwork Media
February 2006 - October 2006 [paperworkmedia.com]
Events Manager / PR, Cleary's on Clark
March 2005 - February 2006
Anthropology Collections Assistant, The Field Museum of Natural History
October 2002 - June 2004 [fieldmuseum.org]
Events Consultant, MasterCard International - Paris FIFA World Cup
April 1998 - August 1998
Music Promoter / Board Member, FishtownARTSPACE
March 1995 - February 1997
Passions
Kelp
Sci-Fi
Teaching
Bicycle riding
Urban planning
Kitchen gardens
Astrophysics
Ceramics
Heroes
Anouk Wipprecht
Jackie Joiner
Tilda Swinton
Richard Feynman
J Kelly Hoey
Julia Child
John Singer Sargent
Edith Heath
Books
The Caves of Steel
Zoo City
Oryx & Crake
To the Lighthouse
R is for Rocket
The Diamond Age
Wool
Music on Repeat
Murder by Death
TV on the Radio
Louis Prima
NOFX
alt-J
Pixies
The Gourds
Tapes 'n Tapes
Macklemore
Favorites
pants
dental floss
concatenate
octothorpe
plethora
lampost
42
This space is
was reserved for
making the design
line up nicely
so I hope you
find it amusing
at the very least
because there is
no way I would
leave it blank.
I'm thinking it
might be a good
place for a few
haikus but then
that could be
a bit
distracting.

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AlexisFinch_Resume_1701

  • 1. Experience: Principle - User Research | Brand Strategy, AgentFin Consulting January 2011 - Present [agentfin.com] Seed&Spark – Co-Founder/CEO Emily Best, [seedandspark.com] • Streamlined navigation, user flow, and calls to action, resulting in increased click-throughs to project donations and a 75% success rate of funding for all projects – 2x above Indiegogo and Kickstarter – one year after launch npm – Co-Founder/CEO Isaac Schlueter, [npmjs.com] • Identified critical components of the open-source project to be preserved in transition to a trusted consumer facing company, preventing the exodus of top 3% platform contributors CoolWorks – President Bill Berg, [coolworks.com] • Designed, executed research, and led workshop of findings on evolving jobs market and roadmap to reposition CoolWorks against newly launched quick-turn job-finding competitors Mayfield Robotics – VP Marketing Chris Matthews, [heykuri.com] • Designed and conducted research for market positioning of the new Kuri robot, establishing viability of appeal to children, increasing potential target market by 3x The Exploratorium – Project Director Pamela Winfrey, [exploratorium.edu] • Interpreted cognitive technologies into interactive exhibits resulting in coverage by The East Bay Express, Berkeley Science Review, and a 4wk sold out exhibition engagement UXD Instructor, General Assembly May 2016 - Present [generalassemb.ly] • Tailored curricula to ensure cognitive flow through the breadth of UX concepts, including real-life examples from personal experience and industry luminaries Director of Customer Experience Marketing, Emarsys September 2015 - April 2016 [emarsys.com] • Increased sales-ready content by 25x by reengineering case study sourcing and creation • Negotiated changes in touch-frequency between customers and Account Managers through creation of monthly reporting tools, with estimated churn decrease of 7% • Developed pitch decks leading to wins of the company's first two mobile-first clients • Advisory Board Member, Seed&Spark February 2014 - Present [seedandspark.com] Founder - Sketchnotes Creator | Instructor, GraphiteMind March 2011 - Present • Visually documented talks at conferences and events including 500 Startups DemoDay, Twiliocon, Security B-Sides, & Sundance • Created curricula and taught visual thinking workshops in Chicago, NYC, and San Francisco Ethnographer | Strategic Planner, OgilvyAction November 2009 - December 2010 [ogilvy.com] • Researched and co-authored a white paper on the path to purchase for the male shopper • Authored and presented an investigation on the effectiveness of celebrity endorsements vs brand partnerships for short term brand switching and long term product adoption • Created a new business pitch for the packaging department leveraging the behavioral psychology of scents and brand bonding Lead Field Researcher, GIO Global Intelligence June 2007 - February 2009 [gio.com] • The Meaning of Water: Identified the cultural positionings of water through primary field research and set out recommendations for new product launch opportunities based on individual consumption vs communal interaction and the lines of trust leading to purchase • Pet Packaging: As the basis of a full redesign of brand architecture, including the product feature hierarchies, depth of SKU offerings and navigation call outs, interviewed pet store owners on the challenges of stocking pet food products and observed shoppers as they navigated product choices at shelf [continued] Education: Alexis Finch Notable Clients Proctor & Gamble Kimberly-Clark Seed&Spark Quaker AT&T DELL m0xy Coke Kraft npm SCJ Tools Post-Its Sharpies Photoshop OmniGraffle Photography Methods User Flows Storytelling Card Sorting Guerrilla Research Shopper Pathways Stakeholder Interviews Talking to Strangers Visual Thinking Focus Groups Shop-alongs Expertise Packaging Navigation Cross-Discipline Insight Ethnographic Analysis Brand Architecture Design Thinking Field Research Design Sprints Sketchnotes Personas Industries Consumer Packaging Film Production/Post Shopper Marketing Food Innovation Education Outdoors MedTech Robotics Museums Cycling OTC Ask Me About Septarian Concretions Darwinian Medicine Bioarchaeology Cephalopods #XXHack SinkUp Passions a@agentfin.com • p:+1(424)246-8346
  • 2. Education: University of Chicago 2002: BA Anthropology [focus: Medicine & Culture] DePaul University 2007: MA PR/Advertising/Marketing [focus: Behavioral Psychology] The Starter League 2013:Advanced HTML/CSS [audit: UX Standards] Selected Speaking: GIANT Conference 2016 Keynote Speaker MoDev UX 2014 "Sassy Style Sheets" Ignite SF 2013 "How to Draw a Dinosaur" Publications: Amplifying Voices ModelView Culture, February 2014 modelviewculture.com/pieces/amplifying-voices Designing Community in Contested Space Social Media Monthly, May 2013 thesocialmediamonthly.com [print edition only] The UX of Community Built in Chicago,April 2013 builtinchicago.org/blog/ux-community-contested-space Colouring Inside the Lines Undercoat,April 2013 undercoat.net/colouring-inside-the-lines/ Ancient History: Post-Production Editor, SCREEN Magazine September 2006 - May 2007 [screenmag.com] Music PR Rep, Paperwork Media February 2006 - October 2006 [paperworkmedia.com] Events Manager / PR, Cleary's on Clark March 2005 - February 2006 Anthropology Collections Assistant, The Field Museum of Natural History October 2002 - June 2004 [fieldmuseum.org] Events Consultant, MasterCard International - Paris FIFA World Cup April 1998 - August 1998 Music Promoter / Board Member, FishtownARTSPACE March 1995 - February 1997 Passions Kelp Sci-Fi Teaching Bicycle riding Urban planning Kitchen gardens Astrophysics Ceramics Heroes Anouk Wipprecht Jackie Joiner Tilda Swinton Richard Feynman J Kelly Hoey Julia Child John Singer Sargent Edith Heath Books The Caves of Steel Zoo City Oryx & Crake To the Lighthouse R is for Rocket The Diamond Age Wool Music on Repeat Murder by Death TV on the Radio Louis Prima NOFX alt-J Pixies The Gourds Tapes 'n Tapes Macklemore Favorites pants dental floss concatenate octothorpe plethora lampost 42 This space is was reserved for making the design line up nicely so I hope you find it amusing at the very least because there is no way I would leave it blank. I'm thinking it might be a good place for a few haikus but then that could be a bit distracting.