1. TOP 3 REASONS WHY BUSINESSES NEED UX DESIGNERS
1. SAVE TIME AND MONEY
GOOD UX CAN:
GENERAL ASSEMBLY
2. IMPROVE KPI’S
3. INCREASE REVENUE
With a UX designer on your team, you can design for the actual user and
the user’s needs. Testing and iterating prior to development can greatly
reduce development time and costs. The amount of time that developers
spend on avoidable re-work is 50%. The cost of fixing an error after
development is 100 times more than fixing that error before the project
is completed. [1] By identifying user needs and identifying challenges,
solutions can be found prior to costly development. [2]
Good UX strategy can effectuate these key performance indicators:
Conversions
Registrations
Fewer Abandonments/Lower Bounce Rate
Decrease calls to help desks
More product usage
JILL DASILVA
@dasilva_jill
Head of UX Strategy & Co-Founder, Digital Karma
Lead UXDI Instructor, General Assembly
Ask a UX designer to conduct user interviews and conduct usability tests,
and you could be on your way to increasing revenue. Ever hear of the $300
million button? By understanding the user’s need and thought process
during an online checkout, designers were able to increase customer
purchases by $300,000,000 in the first year after the UX improvement. [3]
UX (User Experience) is a strategic discipline based in research
and testing. The ROI is measurably great for businesses that
employ well-trained UX designers. Listed below are some of the
top reasons how businesses benefit from good UX design.
[1] https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf
[2] Dr. Susan Weinshenk https://www.youtube.com/watch?v=O94kYyzqvTc&feature=youtu.be
[3] Jared Spool http://www.uie.com/articles/three_hund_million_button
![TOP 3 REASONS WHY BUSINESSES NEED UX DESIGNERS
1. SAVE TIME AND MONEY
GOOD UX CAN:
GENERAL ASSEMBLY
2. IMPROVE KPI’S
3. INCREASE REVENUE
With a UX designer on your team, you can design for the actual user and
the user’s needs. Testing and iterating prior to development can greatly
reduce development time and costs. The amount of time that developers
spend on avoidable re-work is 50%. The cost of fixing an error after
development is 100 times more than fixing that error before the project
is completed. [1] By identifying user needs and identifying challenges,
solutions can be found prior to costly development. [2]
Good UX strategy can effectuate these key performance indicators:
Conversions
Registrations
Fewer Abandonments/Lower Bounce Rate
Decrease calls to help desks
More product usage
JILL DASILVA
@dasilva_jill
Head of UX Strategy & Co-Founder, Digital Karma
Lead UXDI Instructor, General Assembly
Ask a UX designer to conduct user interviews and conduct usability tests,
and you could be on your way to increasing revenue. Ever hear of the $300
million button? By understanding the user’s need and thought process
during an online checkout, designers were able to increase customer
purchases by $300,000,000 in the first year after the UX improvement. [3]
UX (User Experience) is a strategic discipline based in research
and testing. The ROI is measurably great for businesses that
employ well-trained UX designers. Listed below are some of the
top reasons how businesses benefit from good UX design.
[1] https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf
[2] Dr. Susan Weinshenk https://www.youtube.com/watch?v=O94kYyzqvTc&feature=youtu.be
[3] Jared Spool http://www.uie.com/articles/three_hund_million_button](https://image.slidesharecdn.com/f031e3d8-d21a-4f34-9867-ff3186b1e2dc-150321161137-conversion-gate01/85/roiuxjilldasilva20150321-1-320.jpg)
