The document provides tips for designing effective social media solutions. It recommends planning for the audience's experience, linking tools and methods to the intended experience, understanding the audience through navigation and content, using visualization, embedding multimedia, having a human voice, aggregating audience input, and making all content viral and accessible. The document is authored by Ken Fischer and provides his contact information.

1. Designing Social Media Solutions Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org

3. Link the intended experience to tools/methods.

4. Relevance is context as well as content Before After

5. Reflect an understanding of the audience through navigation Good. Not so Good.

6. Visualization is the new BOLD

7. Embedded Slides, Video and Pics are the new exclamation MARK !

8. A human voice makes content more relevant. Needs Improvement. Good.

9. Aggregate audience input and use it to improve.

10. Make every content element viral and accessible

11. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook