The author attended the Automesse car show in Frankfurt and was impressed by the Italian car manufacturers' displays. At the Alfa-Romeo booth, knowledgeable representatives explained the cars' features. Maserati's setup was considered the most attractive, especially the popular Castagna model. Lancia put on a close second best showing after Maserati, with an impressive artwork display that upstaged other manufacturers like Cadillac, Fiat, and Alfa-Romeo.