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What are we
designing for?
Situation

A relative position or combination of circumstances at a certain moment

The way in which something is placed in relation to its surroundings

A particular or striking complex of affairs at a stage in the action of a narrative
Situation > Location?
Situation > Information?
Situation > Software?
Who are we designing for?

 What are we enabling?

   Where is the value?
The Web is People
The Web is Machines
us
situate.
Subtle World
In striving for convergence, we have lost meaning and
specificity. The overuse of generic terms has had a
channeling effect, leading debate along narrow lines and
ultimately limiting it. We need a range of terms, a more
robust collection, with more complexity, nuance,
unpredictability and creativity.



                            Peter Mulvihill
                                         Futures Journal, 2007
Design for the future
kthxbai
Past:Objects
Present:Experiences
 Future:Situations
In situations:




DESIGNHAPPENS
Locations or Destinations
Information or Outcomes
Software or Language
What are you
designing for?

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Designing for the Subtle World

Editor's Notes