Designing for Sustainable Abundance
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Design solutions to substantially increase access to and demand for sustainable (fresh, local, healthy) food by residents of East Palo Alto
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Designing for Sustainable Abundance
- 3. “we looked at it and it had cabbage in it”
- 4. “we didn’t like how it looked”
- 5. “they used a spoon and we tasted it”
- 6. “they would go get more…but there was no more because a lot of people liked it” Christina and Shaunnah, 6th grade, East Palo Alto Charter School
- 9. Kids Parents
- 10. Laura, age 19
- 11. Program Providers Parents
- 13. Program Providers Kids Parents
- 14. Program Providers Share Box – put your feelings in the box Kids Parents
- 15. Program Providers Kids Parents
- 16. Program Providers Kids Parents
- 17. Program Providers Good Food Community Kids Parents
- 18. Program Providers Good Food Community Kids Parents
- 19. Program Providers Good Food Community Kids Parents Fruit Truck
- 20. What is a Fruit Truck? • We trade snacks, $ with fruits. • We drive around the community and act as a social venue for the neighborhood • We use Facebook/Twitter to gamify the activity to keep people engaged (leaderboard, check-in, prizes)
- 21. John
- 22. Cena, Gerardo, Alex, 6th grade, East Palo Alto Charter School
Editor's Notes
- Handsome:I will do anything for food
- There’s disconnection, but there are some values they all share – Good Food, and a sense of communityShare box: parents-program provider connection
- There’s disconnection, but there are some values they all share – Good Food, and a sense of community
- So how should we gap the disconnection between these 3 entities? We started with the gap between parents and program providers by testing a prototype to improve communication between parents and program providers.
- A major flaw with this was we found it was difficult for adults to share their feelings without having established trust. Kids were more open to sharing, so we decided to try a different approach: to address rogram providers and kids
- Our idea was a trading post that trades unhealthy snacks for fruits. By replacing the bad with good, we hoped that the trading post could help program providers see that kids eat well also outside of the Y. The trading post was very well received by kids and adults, specifically the TRADING element was especially exciting. Herardo is happy that he got two oranges with his snack.This man is saying good bye to his bag of cheetos. So how can we improve the trading post so that we could bridge all the gaps?
- We took a step back and realized that there’s something that all three entities share in common.
- They wall want good Food and a crave sense of community. How do we create a sense of community with our trading post? How do we reach a wide audience with the trading? How do we make the trading sustainable so people will keep coming?
- We really wanted to focus on a few key issues: How do we create a sense of community with the trading post? How do we reach a broader audience of all ages with the trading?How do we make the trading sustainable and consistently exciting so people keep coming? And this is how our solution emerged….
- Additional benefits of the truck- Social media to create demand, excitement, traction – allows people to see what’s happening - Work with local farmers to fill the truckGathering place for members of the community/creates a sense of community around sustainable food – quick story: elderly gentleman chatting for 30 minutesDrafting on the food truck craze – taco truck and ice cream that go to the schools, we’re offering a healthy and in-demand alternative – with an added novelty of trading, which increases demand and fun. BenefitsServes a wide populationNoveltySocial interaction – alcoholic talked about family b/c spent time with himLogisticsDon’t want to waste food! Resell Cheetos in area with increased access to healthy food where we are not concerned food issues (as much)Increased demand for Cheetos – not our major focus if they are not eating themEnd goal is to change behavior by increasing demand and accessUse money for trip to Tahoe/YosemiteImplications for Collective rootsExcited about bartering
- Tahoe/Yosemite linkIssuesIncreased demand for cheetos – perhaps, but we’re focusing on increasing demand and access to healthy food and we’re mostly concerned with behavior change when it comes to eating.