Using an e-learning development project as a case study, this presentation outlines the planning and launch of online citation style tutorials that support academic integrity practices at the University of Guelph-Humber. The presentation focuses on partnerships, needs assessment, design, development, and implementation. Viewers will learn from our experience and gain an understanding of an instructional design model and best practices for successful e-learning projects.
2. University of Guelph-Humber: history and facts
Plagiarism at UoGH
Current State: resources/tools in use
Current Literature
Rationale for Proper Citation Style Tutorial Project
Project Planning – ADDIE Model
Demo
Best Practices
3. University of Guelph and
Humber Institute of
Technology & Advanced
Learning combined to
create University of
Guelph-Humber
Opened in 2002 when
Ontario government
required all Universities
to expand and meet
increasing demand
4. 6 programs
◦ Business
◦ Human Services (Early Childhood; Family &
Community Social Services)
◦ Justice Studies
◦ Kinesiology
◦ Media Studies
◦ Psychology
UoGH provides comprehensive learning that gives
students the opportunity to earn a university honours
degree and a college diploma in 4 years.
5. Nearly 4000 students (Sept/12)
Average of 45 students per class
Each parent institution provides half of the faculty
All programs have work placement terms
All programs have study abroad experiences
6. The University of Guelph-Humber
Academic Calendar notes the
following:
Plagiarism is misrepresenting the
ideas, expression of ideas or work
of others as one's own. It includes
reproducing or paraphrasing
portions of someone else's
published or unpublished material,
regardless of the source, and
representing these as one's own
thinking by not acknowledging
the appropriate source or by the
failure to use appropriate quotation
marks. (p. 18)
7. Turnitin.com
◦ A subscription-based online tool available to UoGH faculty to
assist in reducing plagiarism (usage is voluntary - faculty
member’s choice)
Information Literacy Sessions on citation practices
◦ Offered by request throughout the term by Library Services and
taught by Liaison Librarian for the program
LibGuides – links to resources, videos, etc.
◦ Online resource guides that are topic-specific
Citation Style Clinics
◦ Offered by Library Services on a drop-in basis before key papers
are due
Print Resources
◦ Citation style guides and handouts in Library Services and Humber
Writing Centre
8. Mostly unintentional
◦ Most cases of plagiarism are not intentional but result from a lack
of understanding of what plagiarism is or an inability to correctly
cite (Broussard & Oberlin, 2011, p. 31).
Poor paraphrasing
◦ Students had difficulty understanding what constituted good or
bad paraphrasing, when to use direct quotations, and ultimately,
when to cite (Jackson, 2006, p. 425).
Focus on punishment, not avoidance
◦ According to Broussard & Oberlin (2011), “[Students] criticized
teachers and librarians for focusing on the definition and
punishments for plagiarism, and yet not providing helpful
information on how to avoid plagiarism” (p. 31).
9. High demand for citation help (requests by faculty from both
institutions) during the 2010/11 academic year
38% of the library instruction requests were for citation style
(as opposed to research skills, databases, etc.)
Less time for high value and more complex topics (ex.
research strategies)
Humber Writing Centre located within the Guelph-Humber
building is often at capacity; appointments with tutors are
booked well in advance
10. Source: RedGrove eTraining for Business. (2013). ADDIE Model. Retrieved from
http://www.red-grove.com/course-development/
11. Analysis (of Needs):
◦ Literature review and review of plagiarism tutorials by other institutions
◦ Met with stakeholders to discuss plagiarism content requirements
◦ Met with IT to discuss options for hosting the tutorial for pilot & existing
learning management system (managed at Guelph)
Design
◦ Plan structure - videos, exercises, quizzes
◦ Create a mock up of tutorial to be reviewed by librarians, program heads and
other stakeholders to evaluate the platform and design and also gather
feedback
Development
◦ Production of 7 program specific tutorials; introductory and advanced levels
Implementation
◦ Chose a small group for pilot – in our case, summer of 2012
◦ Full implementation with launch by September of that year
Evaluation
◦ Thus far, we have engaged pre-launch focus groups and analyzed information
literacy statistics post-launch. A full-scale evaluation of effectiveness is a
future initiative
(Molenda,1996, p. 35).
12. Intended target audience
for Proper Citation Tutorial:
◦ 1st Year & 2nd Year
Three modules for
introductory level
◦ Definition of Plagiarism at UoGH
◦ Quoting and Paraphrasing
◦ APA/MLA in-text and full
citations:
Some interactivity and keep
length to 20-30 minutes
with quizzes and feedback
One extra module for
advanced level (beyond 2nd
yr)
◦ APA/MLA in-text and full
citations for program specific
resources
Interviews with
•Program Heads
•Vice Provost
•Registrar
•Managers
•Librarians
•Faculty
•IT staff
100%
indicated a
need for a
plagiarism
tutorial
13. Upon completion of this tutorial, students will:
◦ Identify and understand the definition and consequences of
plagiarism
◦ How to cite a paraphrase and quote and identify poor
citation practices
◦ Identify key elements of a citation for resources relevant to
their program
◦ Differentiate between an in-text and a full citation
14. Definition of
Plagiarism at
UoGH
APA/MLA in-text and full citations (Program-specific resources)
The Core Modules: Certificate 1
APA/MLA in-text and full
citations: Common sources
(Books, chapter in an edited
book, journal articles & web
pages)
Quoting and
Paraphrasing
Advanced Module: Certificate 2 (optional)
15. Video Tutorials
◦ Definition of Plagiarism
◦ Quoting and Paraphrasing
◦ In-text and Full Citations (common and program-specific sources)
Practice Exercises
◦ Plagiarism Scenarios
◦ Identifying Quotes and Paraphrases
◦ Drag and Drop Citation Elements
Quizzes
◦ Quizzes with unlimited attempts and constructive feedback
Resources
◦ Links to OWL Purdue and Research & Documentation website
◦ Word documents summarizing video tutorials (as outlined in
Accessibility for Ontarians with Disabilities Act)
Note: all learning objects have program-specific examples
16. To date, our implementation plans have included:
Embedding tutorial in core and effective writing courses
where appropriate and/or requested
March 2012 presentation to Academic Management and
Programs Committee at Guelph-Humber
Setting thresholds for credit as a community (<5%)
Setting 80% threshold for successful completion
Mid-June pilot with Early Childhood Education program
17. To date, marketing/outreach efforts have included:
◦ “Business cards” with URL available at Reference Desk
◦ Promotion in IL sessions
◦ Program-specific “Quick Guides” for faculty, distributed
through program offices
◦ Similar guides for students available at reference desk or
handouts in IL sessions
◦ Promotion at Curriculum Committee meetings for all
programs
◦ Program-specific promotional copy for faculty newsletters
◦ Quick Link on main library page and research guides
◦ In-class demos/walkthroughs
◦ Faculty workshops in lab setting
◦ Regular communication to senior management and
program heads
18. Pre-launch changes to the citation tutorial included:
◦ Dedicated, secure server
◦ Welcome video/walkthrough at login page
◦ Normalize volume for all Video Tutorials
◦ Remove scoring from Practice Exercises
◦ Add functionality for two separate certificates of
completion - personalized, program-specific, unique
validation code
◦ Fix typos, inconsistencies, and technical glitches
19. Pre-launch focus groups
Uptake stats
◦ 1,000 enrolled
◦ 670 completed
◦ Business and Justice Studies had highest uptake
◦ Welcome video has 900+ views
Information literacy statistics
Measures of effectiveness (future initiative)
20. LMS Platform
◦ Moodle LMS
Customized theme
Video Tutorials
◦ PowerPoint, Camtasia
Neutral audio repurposed for each program
Videos hosted on YouTube, embedded in Moodle
Practice Exercises
◦ Moodle (“Choose your own adventure”)
◦ Hot Potatoes (multiple choice, drag-and-drop)
Quizzes
◦ Moodle multiple choice with feedback
Certificates
◦ Moodle secure PDFs, customized
21. AODA Compliance
◦ Moodle platform built with accessibility in mind
◦ Video Tutorials available in print format for download
◦ Closed captioning available on Video Tutorials
Ongoing Initiatives
◦ Optimize for screen readers
◦ Safe colours
◦ Scalable text
◦ Mouse-free navigation
22.
23.
24. Technology
Anticipate learning curves
◦ Library/IT staff
New software (particularly Open Source)
Content and design customization at code level
Training other staff: software, version control, file management, handoff
Learn and embrace emerging technologies!
◦ Students
Technical ability
Hardware/software/connectivity
Repurpose whenever possible
◦ Neutral PowerPoint and audio tracks for videos
◦ Templates for exercises and quizzes
◦ Repurpose learning objects outside of the tutorial
Expect glitches
25. Project Planning
Objectives
◦ Define your objectives, then solve the technology hurdles
Resources
◦ Analyze resource needs hire project manager/ coordinator?
Stakeholders
◦ Find and engage your stakeholders on an ongoing basis and listen to
their needs
Analysis
◦ Research, interpret and analyze both user and technical requirements
ADDIE Model
◦ Break the project into manageable steps
Multiple Teams/Skills
◦ Enlist the assistance of multiple teams - Leverage expertise from the
library, instructional design, and IT worlds
◦ Hire a project lead with hybrid skills where possible (e.g.
SME/instructional designer/LMS administrator)
26. Project Process
Start with a single tutorial and manage ‘scope creep’
Ask for feedback from multiple stakeholder groups (students,
faculty, administration); provide an instructional demo to
assist in gathering feedback
Be persistent if stakeholders are slow to complete survey
Be aware of client reporting requirements at beginning of
project and communicate clearly any limitations with software
Strictly manage expectations and timelines to ensure project
will be completed
27. Nancy Birch
Manager, Library Services
University of Guelph-Humber
416-798-1331, ext. 6080
nbirch@uoguelph.ca
Sharon Bailey
E-Learning Librarian
University of Guelph-Humber
416-798-1331, ext. 6457
sharon.bailey@guelphhumber.ca
28. Broussard, M., & Oberlin, J. (2011). Using Online Games to Fight Plagiarism: A Spoonful of
Sugar Helps the Medicine Go Down. Indiana Libraries, 30(1), 28-39.
Jackson, P. (2006). Plagiarism instruction online: Assessing undergraduate students’ ability
to avoid plagiarism. College & Research Libraries, 67(5), 418-428.
McCabe, D. L. (2005). Cheating among college and university students: A North American
perspective. International Journal for Academic Integrity, 1(1). Retrieved from :
http://www.ojs.unisa.edu.au/index.php/IJEI/index
Molenda, M. (2003). "In Search of the Elusive ADDIE Model". Performance improvement 42
(5): 34–37.
RedGrove eTraining for Business. (2013). ADDIE Model. Retrieved from http://www.red-
grove.com/course-development/
University of Guelph-Humber Academic Calendar. (2011).
Retrieved from : http://www.uoguelph.ca/registrar/calendars/
guelphhumber/current/ pdffiles/c07.pdf
Editor's Notes
Many factors lead new students to plagiarize:
unfamiliar rules and regulations in a university environment;
misconceptions about what is, and is not, plagiarism;
poor research skills; poor time-management;
and social and academic pressures.
On the slide is the definition of plagiarism as worded in the Guelph-Humber Academic Calendar. This is what students start with; however, it has become clear that they need more instruction. They need assistance to understand the rules behind academic writing, strategies to avoid plagiarism when they write their papers, and also some practice using quotations and paraphrasing. This is what our project intended to do.
We came to realize there was a gap in their knowledge based on feedback we were hearing in Library Services.
In our project, this is how each of the successive stages of the model looked......
The concept arose from informal faculty conversations at a faculty orientation event.
We then undertook an analysis of needs. We looked at the literature and the landscape, met with stakeholders individually and met with IT to discuss learning management systems and hosting.
Our stakeholder interviews gave us input to the specified learning outcomes and functional requirements.
It also gave us insight into how this experience would be used in each program assuming a barrier-free implementation.
During development, we took all of that valuable input and created storyboards/prototypes
We chose, installed and launched the Learning Management System
The modules were then constructed and after a lot of testing, demo meetings, and updates, it was implemented in Sept 2012, a full year after the beginning of the project.
The fifth stage, Evaluation thus far is from pre-launch focus groups and information literacy statistics after implementation.
Although we have collected some data on uptake, a full scale evaluation of effectiveness is in planning as a future initiative.
Let’s take a more detailed look at our activities at each stage.......
Using the data from the needs analysis, we developed the learning outcomes. These were also informed by preferences of the program heads and questions we received in Library Services from students.
We determined that students needed clarity around the definition and consequences of plagiarism.
They needed to improve paraphrasing skills and understand differences between good vs poor citation practices.
We developed activities that enabled them to identify key elements of a citation and to know the difference between an in-text and full citation.
I will now hand the presentation over to Sharon Bailey, the Guelph-Humber E-Learning Librarian who will discuss the technical aspects of the project.
Our marketing and outreach efforts took place mostly in August and September of last year, much of which is ongoing:
Because we already have business cards for the subject librarians at our reference desk; we decided to create business card-sized promotional pieces for the tutorial, as well, which we hand out as a take-away when we’ve helped students with citation. The card has the URL and a bit of promotional copy.
Our subject librarians regularly promote the tutorial in their IL sessions, for all students irrespective of year.
We designed program-specific “Quick Guides” for faculty, distributed through program offices. One side had a summary of the tutorial, the other was a quick-start guide of sorts with screen caps. We continue to use these as we have a high percentage of sessional faculty from semester to semester.
We also produced similar guides for students, which are also available at reference desk and used as handouts in IL sessions
Subject librarians also promote the tutorial at Curriculum Committee meetings for all programs
Our faculty newsletter, which goes out each semester and is customized for each program, contains promotional copy for the tutorial.
We added a Quick Link on our main library page and in our research guides
We conducted in-class demos and walkthroughs for students. Depending on the facilities available, some were in a lab setting while others were strictly demos.
We also conducted faculty workshops in a lab setting to help them better understand how the tutorial works and the benefits it provides. Like students, they can log in and take whichever tutorial they want.
Lastly, we’ve kept up regular communication to senior management and program heads: Nancy has regular meetings with the upper-level stakeholders and has of course kept everyone in the loop and up to date on progress.
In terms of Project Process.....
As you begin talking to people about their needs, you may find they begin to share their wish lists. While potentially valuable information, you need to manage scope creep on the project and keep the rest for future projects if applicable.
Feedback – provide a demo so that the course can be tried by your focus group members. Provide questions/survey so they focus their feedback and you can get the most out of it.
Persistent – be persistent in getting the surveys returned. Odds are your group will be small and you need most surveys back to get valuable feedback.
Reporting – reporting requirements should be noted to you during the needs assessment phase if you asked the right questions. Make sure you listen to these and communicate any limitations before making promises.
Timelines – strictly manage expectations and timelines. You will find that there can be a lot of excitement built about an e-learning course and the fact that you engaged stakeholders at the beginning will also create interest. It is important to manage the expectations of the users and the timelines for the project to avoid disappointing any of your stakeholders.
We have developed a guide to best practices that we are happy to share with the group.