We’ve entered the sharing age—the mobile revolution allows us to share our cars, homes, and pet photos with ease. We trust companies to keep our most sensitive information secret, while at the same time posting personal information publicly. Boundaries between our digital and analog identities are dissolving. As designers, we make more and more products that collect user data and it’s time for us to have serious conversations about digital privacy. I’ll be sharing research on five personas that I’ve developed around attitudes towards privacy. We’ll run through an exercise that helps you discover which personas match your own actions. You’ll gain a better understanding of your own attitude towards putting your data up online and have the tools to assess the attitudes of the people you’re designing for. We’ll take a look at a few key design patterns that companies have used to target different kinds of users and what they do that works well. At the same time, just because people want to share their information with us doesn’t mean we should run wild. As designers, we have the responsibility to take care of our users and treat them with respect and integrity, and that includes their data. We’ll finish the presentation with a discussion of what kind of code of conduct we need to adopt as designers, and how to factor that into our day-to-day work.

1. Designing for Privacy
in the Age of
Digital Sharing
Jenny Wanger
IA Summit 2018@jennydove

2. Privacy
Matters
@jennydove

4. is false
The
tradeoff
hypothesis
THe
trust
is true
@jennydove

5. 2 x 2
Transparency
Skeptical
Private
Trusting
@jennydove

6. 6
Super
Sharer

7. I’ve got
nothing
to hide

8. 8
Personal
Space

9. Misguided
Worrier

10. High Tech
Protector

11. Design for
privacy
@jennydove

14. Don’t have an email address? Don’t worry!
Call the Zappos Customer Loyalty Team at (800) 927-7671 and they’d be happy to help!

15. If you don’t need the data,
don’t collect it
Prioritize control
And Transparency
Give users a good
reason to trust @jennydove

16. We can
do better
@jennydove

17. @jennydove
Thank you

18. Appendix• Mind Your Data, Vienna University
• Tradeoff Fallacy, University of Pennsylvania
• Bain Privacy Survey
• Note to Self, Podcast
• Aza Raskin’s Privacy Icons (article, source)
• Three Ways of Generating Trust for Your Product, Jenny Wanger
@jennydove