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The Dept. of the Unknown (Tricia Wang at Enterprise UX 2017)

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Tricia Wang: "The Dept. of the Unknown"
Enterprise UX 2017 • June 8-9, 2017 • San Francisco, CA, USA
http://2017.enterpriseux.net

Published in: Design
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The Dept. of the Unknown (Tricia Wang at Enterprise UX 2017)

  1. 1. @triciawang WHY CORPORATE “INNOVATION” DOESN’T WORK, AND HOW TO FIX IT ENTERPRISE UX 2017 @TRICIAWANG THE DEPT. OF THE UNKNOWN
  2. 2. @triciawang WHY CORPORATE “INNOVATION” DOESN’T WORK, AND HOW TO FIX IT ENTERPRISE UX 2017 @TRICIAWANG THE DEPT. OF THE UNKNOWN
  3. 3. @triciawang
  4. 4. @triciawang CORPORATE INNOVATION INERTIA=
  5. 5. @triciawang CORPORATE INNOVATION INERTIA=
  6. 6. @triciawang CORPORATE INNOVATION INERTIA=
  7. 7. @triciawang ?=
  8. 8. @triciawang
  9. 9. @triciawang
  10. 10. @triciawang
  11. 11. @triciawang
  12. 12. @triciawang
  13. 13. @triciawang COMPANIES CAN OFTEN SUCCEED AT INNOVATION BUT STILL FAIL MISERABLY AT DECISION MAKING
  14. 14. @triciawang INNOVATION CONSULTANTS PERPETUATE THE IDEA THAT “INNOVATION” CAN BE BOUGHT. Sometimes it can.
  15. 15. @triciawang INNOVATION CONSULTANTS PERPETUATE THE IDEA THAT “INNOVATION” CAN BE BOUGHT. Sometimes it can.
  16. 16. @triciawang “innovation” design industry
  17. 17. CORPORATE R&D IS CURRENTLY A $680 BILLION innovation industry @triciawang
  18. 18. COMPANIES HAVE SEEN 65% DECLINE IN RETURNS ON THEIR R&D INVESTMENTS @triciawang
  19. 19. I’m a technology ethnographer @triciawang
  20. 20. @triciawang
  21. 21. @triciawang
  22. 22. @triciawang
  23. 23. @triciawang
  24. 24. WHY DO COMPANIES HAVE SO MUCH TROUBLE MAKING GOOD DECISIONS FROM WHAT THEY LEARN? @triciawang
  25. 25. @triciawang INSIGHTS OFTEN LOSE FIDELITY AS IT MOVES UP THE ALIGNMENT JOURNEY
  26. 26. @triciawang INSIGHTS OFTEN LOSE FIDELITY AS IT MOVES UP THE ALIGNMENT JOURNEY
  27. 27. WHY ARE COMPANIES SO BAD AT MAKING GOOD DECISIONS THAT ACCOUNT FOR NEW THINGS?
 @triciawang
  28. 28. railroads hold the secret to why our decision-making models no longer work for us @triciawang
  29. 29. railroads hold the secret to why our decision-making models no longer work for us @triciawang
  30. 30. 18th St. & Prairie Avenue, Chicago @triciawang
  31. 31. Potawatami vs U.S. War, 1812 @triciawang
  32. 32. Land Grant Act of 1850 @triciawang
  33. 33. Illinois Central Railroad Company @triciawang
  34. 34. @triciawang “Main Line of America”
  35. 35. @triciawang “Main Line of America”
  36. 36. @triciawang “Main Line of America”
  37. 37. @triciawang “Main Line of America”
  38. 38. The railroads were the first enterprise business. @triciawang
  39. 39. The railroads were the first enterprise business. @triciawang
  40. 40. hierarchal decision-making @triciawang
  41. 41. Stuyvesant Fish President, Illinois Central
  42. 42. @triciawang
  43. 43. distributed decision-making @triciawang
  44. 44. hierarchal decision-making @triciawang
  45. 45. hierarchal decision-making data @triciawang
  46. 46. hierarchal decision-making hierarchal decision-making data @triciawang
  47. 47. hierarchal decision-making data @triciawang
  48. 48. hierarchal decision-making data decisions @triciawang
  49. 49. hierarchal decision-making data decisions @triciawang
  50. 50. @triciawang
  51. 51. NYC @triciawang
  52. 52. NYC @triciawang
  53. 53. @triciawang
  54. 54. @triciawang
  55. 55. @triciawang
  56. 56. RAILROADS INVENTED UPWARD REPORTING TO BRING DATA TO DECISION MAKERS @triciawang
  57. 57. data @triciawang RAILROADS INVENTED UPWARD REPORTING TO BRING DATA TO DECISION MAKERS
  58. 58. data @triciawang RAILROADS INVENTED UPWARD REPORTING TO BRING DATA TO DECISION MAKERS
  59. 59. written remarks @triciawang
  60. 60. written remarks @triciawang
  61. 61. written remarks checkmarks @triciawang
  62. 62. written remarks checkmarks @triciawang
  63. 63. IN HIERARCHICAL MANAGEMENT, THE PEOPLE WITH THE LEAST CONTACT WITH PRODUCT AND CONSUMERS OFTEN MAKE DECISIONS THAT EXCLUDE THE PEOPLE WITH THE MOST DIRECT CONTACT. @triciawang
  64. 64. IN HIERARCHICAL MANAGEMENT, THE PEOPLE WITH THE LEAST CONTACT WITH PRODUCT AND CONSUMERS OFTEN MAKE DECISIONS THAT EXCLUDE THE PEOPLE WITH THE MOST DIRECT CONTACT. @triciawang
  65. 65. Codification of 3 data principles of hierarchal management @triciawang
  66. 66. 1. numbers over words @triciawang
  67. 67. 2. daily reporting @triciawang
  68. 68. 3. summarizing data for non-experts @triciawang
  69. 69. 2. daily reporting 1. numbers over words 3. summarizing data for non-experts Codification of 3 data principles of hierarchal management @triciawang
  70. 70. 2. daily reporting 1. numbers over words 3. summarizing data for non-experts Codification of 3 data principles of hierarchal management @triciawang
  71. 71. “What can’t be measured, can’t be managed” @triciawang
  72. 72. “What can’t be measured, can’t be managed” @triciawang
  73. 73. @triciawang
  74. 74. @triciawang
  75. 75. @triciawang
  76. 76. @triciawang
  77. 77. Why are we still making decisions like we’re railroads? @triciawang
  78. 78. Why are we still making decisions like we’re railroads? @triciawang
  79. 79. PEOPLE WHO RECEIVE REPORTS ARE CONSIDERED MORE KNOWLEDGEABLE AND IMPORTANT THAN THE PEOPLE WHO MAKE REPORTS. But what if it doesn't have to be this way? @triciawang
  80. 80. SOUND DECISION- MAKING MUST ACCOUNT FOR THE UNKNOWN AS WELL AS THE KNOWN.  @triciawang
  81. 81. EVERY COMPANY NEEDS A DEPT. OF THE UNKNOWN @triciawang
  82. 82. EVERY COMPANY NEEDS A DEPT. OF THE UNKNOWN @triciawang
  83. 83. EVERY COMPANY NEEDS A DEPT. OF THE UNKNOWN @triciawang
  84. 84. EVERY COMPANY NEEDS A DEPT. OF THE UNKNOWN @triciawang
  85. 85. 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  86. 86. 1. numbers and words to tell a story @triciawang
  87. 87. 2. data for surfacing the unknown @triciawang
  88. 88. 3. everyone directly experiencing the data @triciawang
  89. 89. 2. data for surfacing the unknown 1. numbers and words to tell a story 3. everyone directly experiencing the data 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  90. 90. @triciawang
  91. 91. 2. data for surfacing the unknown 1. numbers and words to tell a story 3. everyone directly experiencing the data 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  92. 92. 2. data for surfacing the unknown 1. numbers and words to tell a story 3. everyone directly experiencing the data 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  93. 93. 2. data for surfacing the unknown 1. numbers and words to tell a story 3. everyone directly experiencing the data 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  94. 94. 2. data for surfacing the unknown 1. numbers and words to tell a story 3. everyone directly experiencing the data 3 data principles for sharing data (courtesy of the Dept. of the Unknown) @triciawang
  95. 95. @triciawang decision-makers insight-makers
  96. 96. @triciawang decision-makers insight-makers
  97. 97. @triciawang DATA DECISIONS
  98. 98. @triciawang DATA DECISIONS DECISIONS DATA
  99. 99. INTEGRATED DATA THINKING©
  100. 100. helps teams explore and make decisions, and to prevent them from too quickly shoehorning insights about the unknown into optimization level work INTEGRATED DATA THINKING©
  101. 101. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  102. 102. BIG DATA [quantitative] THICK DATA [qualitative] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang OPTIMIZATIO N [unknown] Sudden Compass, 2017
  103. 103. BIG DATA [quantitative] THICK DATA [qualitative] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang OPTIMIZATIO N [unknown] Sudden Compass, 2017
  104. 104. BIG DATA [quantitative] THICK DATA [qualitative] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang OPTIMIZATIO N [unknown] Sudden Compass, 2017
  105. 105. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  106. 106. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  107. 107. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  108. 108. BIG DATA [quantitative] THICK DATA [qualitative] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang OPTIMIZATIO N [unknown] Sudden Compass, 2017
  109. 109. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  110. 110. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017 ethnography
  111. 111. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017 exploratory data analysis
  112. 112. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  113. 113. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017 surveys
  114. 114. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017 focus groups
  115. 115. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  116. 116. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  117. 117. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  118. 118. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  119. 119. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  120. 120. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  121. 121. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  122. 122. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  123. 123. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  124. 124. BIG DATA [quantitative] THICK DATA [qualitative] OPTIMIZATIO N [unknown] DISCOVERY [unknown] INTEGRATED DATA THINKING FRAMEWORK © @triciawang Sudden Compass, 2017
  125. 125. @triciawang
  126. 126. @triciawang
  127. 127. @triciawang
  128. 128. @triciawang
  129. 129. @triciawang
  130. 130. @triciawang
  131. 131. @triciawang
  132. 132. Matt Lemay Sudden Compass PRODUCT MANAGEMENT @triciawang
  133. 133. Tomer Sharon Wework “RESEARCH OPS” @triciawang
  134. 134. Lou Rosenfeld Rosenfeld Media “DECISION OPS” @triciawang
  135. 135. @triciawang
  136. 136. @triciawang
  137. 137. THE DEPT. OF THE UNKNOWN @triciawang
  138. 138. THE DEPT. OF THE UNKNOWN @triciawang
  139. 139. THE DEPT. OF THE UNKNOWN THANK YOU #EUX17! @triciawang Chief Unknown Officer hi@triciawang.com
  140. 140. THE DEPT. OF THE UNKNOWN THANK YOU #EUX17! @triciawang Chief Unknown Officer hi@triciawang.com

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