This document discusses product-oriented organizational design for tech startups. It recommends designing the organization like a product with specific workflows for each team, complete access to internal data, and machine learning training for all employees. It promotes using tools like Slack, Trello, Jenkins, Ansible, New Relic, AWS and custom analytics stacks to increase productivity, automation, and data-driven decision making. The goal is to manage all aspects of the consumer product through these systems and data sources to maximize customer delight, order fulfillment, and growth.

1. Proprietary & Confidential | © 2016 Fynd
Product-Org Thinking
Designing an automated and data-driven organization
January 2016

2. Farooq Adam
2
Co-founder Fynd
Co-founder Shopsense
Product, Engineering, Growth
Previously
Big Data@Opera Solutions
Studied@IIT Bombay
@farooqadam

3. Disclaimers
- Each startup has to discover their own way of working
- What works for us, might not work for you. Experiences are not translatable
- The tools recommended are not the only ones available
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4. Org Design
As a tech startup, the
organization is the ‘product’
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5. Org Design
- Designed for large engineering teams
- Tied closely with key
business/customer metrics
- Complete access to all internal data
sources
- ML, MySQL, BIME training for
everyone
- Read more here
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6. Product-Org Thinking
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7. CC: Product to Manage the Consumer Product
- Specific workflows for each
team/function
- Every aspect of the consumer
product managed here
- Granular user management
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8. CC: Content Management
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9. CC: Customer Delight
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10. CC: Order Fulfillment
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11. CC: Offers
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12. Productivity
A minute saved is a minute
earned to make your dent in
the world
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13. Productivity Stack
Read more here 13

14. Slack as Org CLI
- Killed Email: Use Slack as communication
hub
- Integrate all apps and services into Slack
- System alerts, summary bots
- Custom command language to run tasks
- Custom data retrieval bots
- 80+ bots running
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15. Slack: Alerts & Summaries
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16. Slack: Custom Command Language
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17. Slack: Data Retrieval
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18. Devops Automation
Jenkins for building and orchestration
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Ansible for setting up of servers and automated
deployment
Provision clusters of machines from a single
command from the terminal

19. Devops Alerts
New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health
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Anything unusual is pushed to #devops-alerts,
and an Email to the service DRI is shot

20. Hiring Management: Trello
Email, Angel → Zapier → Trello, Slack
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21. Other Tools
Product and process documentation. Beyond Google docs
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Building Fynd Blog
Poster making tool

22. Analytics & Growth Stack
In God we trust, all others
must bring data
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23. Growth Stack
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24. Custom Growth
Engine

25. Live Metrics: Geckoboard
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26. Live Metrics: Geckoboard
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27. Supply Visualization: BIME
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28. Brand Traffic Visualizations: BIME
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29. Demand Visualization: BIME
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30. Fulfillment SLA: BIME
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31. Culture@Fynd
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32. Few things we have realised
- You only build what you know: Keep learning
- Data skills are a must: Train yourself and your team to look deeper
- Founders need to be hands-on: Sets the right the example for everyone
- Start very early: Discipline flows from the top
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