Streamline marketing asset creation and editing with Drafthorse If you would like to see more, follow this link to request a demo: https://www.luxusworldwide.com/campaign/drafthorse-launch

1. STREAMLINED
ASSET CREATION
Create and adapt more marketing assets at scale.
Faster, more efficiently, and at lower cost.

2. July 3, 2015© Luxus, All rights reserved 2
Drafthorse
Marketing Enablement

3. What is Drafthorse?
July 3, 2015 3© Luxus, All rights reserved
Drafthorse is a marketing enablement platform that enables internal and external
stakeholders to create and adapt marketing assets based on centrally managed templates.
Drafthorse drives business value impact through three key benefits:
Enforcing brand governance and
driving consistency across marketing
executions and channels with
centralised templates.
Reducing time-to-market 90% by
enabling stakeholders to create and
adapt assets and asset templates with
a self-service model.
Reducing production costs by on
average 75-85% by eliminating
inefficient decentralized / ad hoc asset
creation and production.
1 2 3

4. July 3, 2015© Luxus, All rights reserved 4
Centralized
Marketing
Enablement
Distributed Asset Use Cases
Digital & Social
Print & POS
Email & Signature
Direct Mail
DRIVING EFICIENCIES & COST SAVINGS AT SCALE
Use Cases
Promotional Assets
Localized Assests
Targeted Assets
Event Assets
Retail Assets
Co-Branded Assets
Personalized Assets
Partner Assets
Test Variant Assets
Output Media TypesDrafthorse Customers & Users

5. 5
How do we deliver more targeted messages and consistent, on-brand creative
to more specific audiences across more channels?
FOCUS IMPACT SCALE@
Faster, more efficiently, more consistently, and at a lower cost?
GLOBAL CROSS-CHANNEL MARKETING CHALLENGE
Marketing Efficiently @ Scale
July 3, 2015

6. July 3, 2015 6© Luxus, All rights reserved
DRIVING EFFICIENCIES & COST SAVING AT SCALE
Who owns & uses Drafthorse
Centralized
Marketing
Enablement
Drafthorse
Owners:
Brand
Teams
Digital
Marketing
Teams
Partner
Marketing
Teams
Global
Marketing
Teams
Retail
Marketing
Teams
Regional
Teams
Platform
Teams
Field
Marketing
Teams
Drafthorse
Owners:
Local
Marketing
Teams
Distributors
Sponsors
Franchises
Sales
Partners
Country
Sales
Teams
Dealers
Resellers
Retailers
Field Offices

7. July 3, 2015 7© Luxus, All rights reserved
Drafthorse Users
Self-Service Portal
Centralized Marketing Enablement
Experience Manager
Templates: Ready assets
image variants
Target
Ready assets: Test
variants
Campaign
Ready assets: Images,
eDMs, PDFs
Media Optimizer
Ready assets: Display
banner variants
Analytics
Tracking & measurement
Drafthorse integrations with Adobe Technologies

8. July 3, 2015 8© Luxus, All rights reserved
Month 1 Month 2 Month 3 Month 4-7
User Training & Onboarding
Configuration & Implementation – 6 weeks
6 weeks
Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4
• Filtering & campaign
• Organization setup
• Content & template
creation
Admin Training
Project kick-off
Oct 18th
Nov 25th – MVP
soft launch
Admin
Session
#1
Key User Testing
Integration & Testing - 6 weeks
Admin
Session
#2
User
Session
#1
User
Session
#2
Dec 16th –
Drafthorse
soft-launch
• SSO integration
• Brand centre integration
• Template UAT
• Admin configuration
User
Session
#3
User
Session
#4
Usage Review & Reporting
Monthly
Report #1
Monthly
Report #2
Monthly
Report #3
Monthly
Report #4
6 weeks
Key
User
Session
#1
Key
User
Session
#2
Training
kick-off
- Jan 9th
Drafthorse Implementation & Onboarding Timeline

9. 9
The solution:
Streamlined asset
creation with Drafthorse.
Demo: Social media asset adaptation
end to end: 58 seconds.
CREATE, ADAPT AND DEPLOY MORE MARKETING ASSETS
Streamlined asset creation with Drafthorse
July 3, 2015

10. 10
1. Efficiency
Lower your production
costs, creating more for
less.
2. Speed
Shorten lead times to
deployment and live.
4. Consistency
Stay on brand across more
assets and asset types.
3. Scalability
Localize & support for
more markets.
6. Compatibility
Use existing tools & creative
workflows.
5. Flexibility
Adapt, test, and optimize to
changing needs on the fly.
DRIVING FOCUS AND IMPACT AT SCALE
Marketing Efficiently with Drafthorse
July 3, 2015

11. 11
Campaign & brand assets
INPUT: ASSETS, CONTENT, TEMPLATES
Visual assets
FR, DE, IT, RU, ...
STREAMLINED MARKETING CREATION – SCALABLE. FAST. EFFICIENT
Drafthorse in a nutshell
OUTPUT: CUSTOMIZED, ADAPTED MARKETING ASSETS
July 3, 2015
Templates
Local,
translated
content
Streamlined asset creation
Local, targeted, relevant marketing assets
Scalable Efficient Fast Consistent Flexible Compatible

12. 12
Paid Media Sizes
Leaderboard
3 to 1 Rectangle
Medium Rectangle
Skyscraper
Wide Skyscraper
Half Page
Half Page
Print Asset Sizes
A2, A4, A5
Flyer 8.5x11 in
Poster 17x22 in
3000x4500mm
Email / EDM
Internal Template
CampaignTemplate
Partner Template
Whitelabel Template
Signatures
Signature
Signature (Tall)
Half signature
Half signature (Tall)
Social
Twitter Timeline
Twitter Cover
LinkedIn Thumbnail
Facebook Link Image
Facebook Cover
HTML5 / SWF / GIFJPG / PNG / GIFJPG / PNG / GIF HTML / EML PDF / PNG JPG
July 3, 2015
STREAMLINED MARKETING CREATION – SCALABLE. FAST. EFFICIENT
Drafthorse media types & formats

13. July 3, 2015© Luxus, All rights reserved 13
Drafthorse
Case Studies

14. 14
• 110% increase in marketing asset usage
• Dealership incentives to use on brand assets
• More than 1,300+ active users across the Nordic + Baltic
• User satisfaction rating of 3.4 out of 4.
• More than 1,000+ individual asset templates
• Deployed for 2+ years
Anna van den Brom
Retail Marketing Manager
Nissan Nordic Europe
“With Drafthorse Nissan has been able to
create and maintain cross-market brand
consistency in dealer marketing like
never before. Drafthorse provides us
with a user-friendly admin interface and
real-time statistics of dealer activity.”
July 3, 2015
Marketing efficiently across the Nordics & Baltic
Nissan marketing solution

16. 16
• More than 100+ active monthly users across
• More than 500+ individual asset templates
• Localizations for more than 35+ markets
• 2,500 individual assets created
• Deployed for 1+ year
“Drafthorse has enabled EMC’s 35+
markets in Europe, the Middle East, and
Africa to produce, adapt and localize
hundreds of assets faster than ever before,
saving more than 150,000 USD in local
marketing production spend per region.”
July 3, 2015
Marketing efficiently across EMEA
EMC EMEA Digital & print assets
Robert Bradburn
Senior Web Operations Manager
EMC EMEA Field Marketin

18. WE MAKE MARKETING MORE MEANINGFUL.