1. DESIGN ONE MARKETING STRATEGY:
MARKET SEGMENTATION,
TARGET GROUP:
GRAPHIC DESIGNERS, ADVERTISING, MARKETING & PR AGENCIES.
OBJECTIVE:
The above have their own corporate clients who have huge printing jobs, they
normally outsource the printing to various suppliers. Our proposal is to establish a
loyalty package to entice them to continuously give us the print business from their
clients.
BENEFITS TO AGENCIES:
1. Quick turnaround
2. Rewards n incentives from a points earning system
3. Competitive rates
4. Priority service at press
5. Direct access to press
6. Drop n pick service
7. Dedicated relationship manager
8. Membership Designers club
9. Credit facilities on establishing a relationship
10. Profiling personal data birthday gifts
11.Quarterly workshops
REQUIREMENT:
1. Must have a registered business name & physical address
2. Experience in business at least 3 years
3. Have PIN, VAT, certificates & CITY COUNCIL license
4. Tax compliance certificate
5. 2 Reference letters from existing clients
6. Provide a company profile & sample of jobs done.
DETAILS OF THE LOYALTY PACKAGE:
Minimum monthly orders total of ksh. 200,000
Target minimum of 15 agencies for 3m monthly (work on inviting 50pax)
2. PROPOSED LIST OF DESIGNERS & AGENCIES
DESIGNERS:
NAME COMPANY CONTACT FEEDBACK
1. DAVID
MALONZA
2. EVA- jewels
chapter
3. Eunice- BIZHUB 0721535224
legacy chapter
4. Patricia-
Vuma chapter
5. Maclaine- CIARA 0723444451
Achievers
chapter
6.Diamond
chapter
7. Sunrise
chapter
8. Prosperity
chapter
9. Farida Shoko EVOLVE MEDIA 0722 857720
10. NYANDIA EWAMAK 0704152 737
KAMAWE DESIGNS
11. Mercy OAKLAND
12. Mwai EXTREME 0722200418
DESIGNS
13. WILLIAM GINA DIN 0724 838 543
14. JOSEPH CONNECT 0723375815
WACIIRA EXPRIACIAL
15. DAPHINE BLUE CRAYON 0721899588
GITONGA
3. STEPHENE PINK FOOT 0721234 213
NDERITU
16. MUTUNGA IPEX 0722486999 info@ipexrepro.com
16. CHARLES CHARLIE COM 0723969746
KUNGU
17. BRIAN POINT IMAGE 0722653396
MUTUA
18. CHARLES DELTA SIGNS 0725 563 195
WAINAINA
19. TAWZIA BLOOM 0721811876
JAMAL
PROPOSED BREAKFAST MEETING TO LAUNCH- 9/12/11
1. Invite all the above for a breakfast briefing meeting-
2. Introduce design one, our vision and the proposal and package
3. Sign up those who are interested
4. Call to action and timelines
PR, ADVERTISING & MARKETING AGENCIES:
NAME COMPANY CONTACTS FEEDBACK
1. WILLIAM GINA DIN
2. SARAH Xlegacy
3. MARGARET SQUARE GOLD
4. SCAN AD
5. O&M
6. CHEBET
7. JOAN MWANGI PMS
