The document emphasizes the importance of simplicity in design, highlighting that effective design transforms complex requirements into understandable visual communication. It outlines various elements of design, such as lines, shapes, textures, space, and typography, and how they should be utilized simply to enhance clarity and viewer engagement. The overarching message is that simplicity can create impactful and cohesive presentations.

1. Design Tips
Audrey Vermeulen
Effects of Simplicity

2. "Simplicity is in the mind. It is the
designers job to take complex
requirements and make them so
understandable and appropriate
that they are pronounced simple"
-Don Norman, founder and retired director of The Design Lab

3. Benefits of Simplicity
Creates an understanding of
communicating visually
Utilizes the rules of design
and implements the
principles of design

4. Simplicity in Action
Simple
Clear
Clutter free

5. Utilizing lines
with Simplicity
Make sure lines in graphs or
tables can be visible and clearly
depicted
Design slides with minimal
degradation to distract viewers

6. Utilizing shape with
Simplicity
Utilizing circles or
squares builds interest
Partial shapes can infer
the use of a full shape to
the audience

7. Utilizing texture
with Simplicity
Adds interest to your
presentation
Builds repetition and unity
Can be used across multiple
items for continuity

8. Utilizing space
with Simplicity
One of the most powerful
elements of design
Should be embraced rather
than feared
Allows room for impact and
contrast

9. Utilizing
typography with
Simplicity
Choose a font that is fitting for message and mood
Limit the amount of fonts used
Recognize what fonts mesh well together

10. Thank you for
watching and learning
about Simplicity