Creating Teams Dedicated To Entrepreneurship at Community Colleges

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Creating Teams Dedicated To Entrepreneurship at Community Colleges

  1. 1. Herding Cats Creating or Expanding Internal Teams Dedicated to Entrepreneurship Doan Winkel Associate Director of Programs The George R. and Martha Means Center for Entrepreneurial Studies Illinois State University
  2. 2. Your Task: Expectations What are your expectations today?
  3. 3. Design Thinking • Mindset – believe you can make a difference • Process • Systematic approach to problem solving • Process to take action when facing a challenge • Structured approach to generating and evolving ideas All about action to approach any challenge!
  4. 4. Design Thinking • Start with the present • Design for the future Let the past go!
  5. 5. Why Design Thinking? • It is human-centered (be empathetic) • It is collaborative (include multiple perspectives) • It is optimistic (change is possible) • It is experimental (it’s OK to fail)
  6. 6. Design Thinking Stages • Discovery – What is? • Explore current reality • Interpretation – What is? • Deep empathy to understand customer motivations & needs • Ideation – What if? • Envision new future by beginning with possibilities • Experimentation – What impacts? • Make choices & get going • Evolution – What works? • Launch!
  7. 7. Step 1: Define The Challenge • List topics • Frame the problem • Develop end goals • Define measures of success • Establish constraints How might we . . . . ?
  8. 8. Your Task: Define The Challenge How might we . . . . ?
  9. 9. Discovery & Interpretation • Begin to create meaningful solutions • Begin with deep understanding for customer needs • How do they frame problems? • What are their mental models? • What are their constraints?
  10. 10. Discovery Customer personas Who are they? What are their attributes? What do they care about? What do they not care about? What are their ambitions?
  11. 11. Ideation • Deliberate iteration at the intersection of constraint, contingency, & possibility • 5 key questions • • • • • Who are you? What are you offering? Who are you offering it to? Why do they care? Do you have any core technology or competencies?
  12. 12. Your Task: Ideation What’s your Really Big Value Idea? 5 key questions Who are you? What are you offering? Who are you offering it to? Why do they care? Do you have any core technology or competencies?
  13. 13. Experimentation • Bring your ideas to life with prototypes • Cycle • Build, share, learn, improve, refine • Iteration & choices
  14. 14. Your Task: Experimentation Bring your idea to life
  15. 15. Evolution • Planning (next steps) • Documentation • Building community
  16. 16. Your Task: Evolution What’s your plan? How will you build community?
  17. 17. Thank you! @Trep_Ed http://www.linkedin.com/pub/doanwinkel/17/221/741 http://www.doanwinkel.com/ http://teachinglean.com/ http://usasbelaunch.org/

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