This document provides an overview of IBM's design thinking process, which includes frameworks like the design thinking loop and various tools used at each stage. The loop involves observing users, reflecting on insights, and making prototypes to test ideas. It also outlines key principles like focusing on user outcomes and using multidisciplinary teams. A case study demonstrates how these elements were applied to a project called Morpheus.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the third of the four orders of design: Research and Dual-Track Agile.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
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Knowing that a problem exists is one thing. Knowing how to solve it efficiently and cost-effectively is another. Discover the core foundational requirements in UX and Design Thinking that are vital to the success of an application that gets optimal buy-in from your users. If you're looking to optimize data visualizations, dashboards, and reports for effective communication of key business metrics, this will put you on the right track.
Developing great products is hard. Using dual-track Agile dramatically improves the likelihood of success. But getting products off the ground requires some up-front thinking. Rackspace uses a number of tools to design and build the right product, not just build the product right. This presentation offers four of those tools.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the third of the four orders of design: Research and Dual-Track Agile.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
Games and a Design Thinking Approach to Agile transition help adopt agile practices in various contexts, business areas, projects types and countries.
This presentation is an introduction to Design Thinking and Innovation games and a feedback session from a large-scale agile deployment in one of the largest retail bank in the world. This approach puts design thinking and innovation games at its core as a means to adapt the deployment to the targeted organizational context. Games are design thinker tools that helps us facilitate adoption and ownership of new agile practices in various business areas, projects types and countries. More than seven countries were involved and we were able to collect a large amount of valuable information to support the scaled adoption in a short period. The result of our action opened new possibilities to engage people and experiment better ways to work!
Using Astah to Explore User Wish Through MindmappingKenji Hiranabe
Gathering requirements or "User Stories" is always a challenging activity in Agile or in any other approaches.In this session, I propose using mind mapping that focuses to explore "User Wish" - a vague shape of user requirements before it is written into a form of User Stories, using the modeling tool Astah.
Knowing that a problem exists is one thing. Knowing how to solve it efficiently and cost-effectively is another. Discover the core foundational requirements in UX and Design Thinking that are vital to the success of an application that gets optimal buy-in from your users. If you're looking to optimize data visualizations, dashboards, and reports for effective communication of key business metrics, this will put you on the right track.
Developing great products is hard. Using dual-track Agile dramatically improves the likelihood of success. But getting products off the ground requires some up-front thinking. Rackspace uses a number of tools to design and build the right product, not just build the product right. This presentation offers four of those tools.
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A Styleguide needs to have an audience, just like any design. To be successful, you have to always view it from that lens. Is it useful for those that are meant to consume it? This talk will go over guidelines for creating living, usable Design Styleguides for engineering and design teams.
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This slide deck describes the learnings that came from over 3 years of collaborating on an Open Source multi-application solution for tracking the Greenville, South Carolina Trolleys. This includes a tracking agent, back end server, web, iOS and Android client applications. It is built and maintained by Code for Greenville, an all volunteer group of civic problem solvers.
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I Hate Process/I Love Process - Why designers are divided about process, and ...Joan Vermette
As a designer, have you ever felt frustrated by having to break the creative process up into tiny task boxes that block the way to good design? Have you ever felt frustrated by a lack of structure, leading to endless rework, crossed communication lines, and plain old wasted time? There's too much process in some cultures, and not enough in others. And we declare that we hate process or we love process, as though that were an immutable quality of our souls. But what do designers need? We believe in a core, necessary way of sequencing design work to get the best results. Borrowing from Design Sojourn’s Brian Ling, we express this core as “Think – Draw – Make.” When process chafes us as designers, it’s a sign that an organization is unbalanced in one of these three key activities. If they front-load a project with tons of research and still can’t make a decision, they’re caught in “think.” If they ask us to come to the kickoff with wireframes, they’re caught in “draw.” If they’re hell-bent on getting to build immediately, they’re caught in “make.” Similarly, we’re not blank slates, either – each of us brings our particular skills to a project, and we have our own attachments, as well. Our presentation will discuss how to know which culture you’re dealing with, where you sit with regard to that culture, and provide some skills for how to bring yourself and the culture together back into balance.
We are:
Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS.
It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process.
Our Partnership:
Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
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Design Systems: it seems that everyone is talking about them these days! But what's really hiding behind these words? What are they exactly? What’s inside? What are the different kinds of systems? And do you really need one?
Uroš Valant has almost 20 years of experience in planning, managing and delivering of various IT projects. He has the best and richest experience in the field of business analytics, project planning and implementation, database design and the management of development teams. In the last years, his focus is the field of predictive analytics, machine learning and applying the AI solution to a practical use in different field of work.
In his talk he will present to us interactive case study of the image recognition use and AI assisted design techniques in the textile industry.
Lecture notes of the course Future Models I (AR1TWF030), The Why Factory, Directed by Prof. Winy Mass, TU Delft, Faculty of Architecture and Built Environment
Slow down. Be Human. Building trust across teams with dataMatthew Eng
IBM Design’s mission was to shift how it approached product strategy, but it led to friction between multidisciplinary teams grasping for a unified vision. Learn lessons from assembling a research team that broke bad data analysis habits and started inclusive generative and evaluative techniques.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
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Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Styleguides as Engineering Reference ToolsRobert Mooney
A Styleguide needs to have an audience, just like any design. To be successful, you have to always view it from that lens. Is it useful for those that are meant to consume it? This talk will go over guidelines for creating living, usable Design Styleguides for engineering and design teams.
Real world: building an Open Source appJeremy Wight
This slide deck describes the learnings that came from over 3 years of collaborating on an Open Source multi-application solution for tracking the Greenville, South Carolina Trolleys. This includes a tracking agent, back end server, web, iOS and Android client applications. It is built and maintained by Code for Greenville, an all volunteer group of civic problem solvers.
Jeremy Wight shared these learnings as the Product Manager of the Trolley Tracker Application.
I Hate Process/I Love Process - Why designers are divided about process, and ...Joan Vermette
As a designer, have you ever felt frustrated by having to break the creative process up into tiny task boxes that block the way to good design? Have you ever felt frustrated by a lack of structure, leading to endless rework, crossed communication lines, and plain old wasted time? There's too much process in some cultures, and not enough in others. And we declare that we hate process or we love process, as though that were an immutable quality of our souls. But what do designers need? We believe in a core, necessary way of sequencing design work to get the best results. Borrowing from Design Sojourn’s Brian Ling, we express this core as “Think – Draw – Make.” When process chafes us as designers, it’s a sign that an organization is unbalanced in one of these three key activities. If they front-load a project with tons of research and still can’t make a decision, they’re caught in “think.” If they ask us to come to the kickoff with wireframes, they’re caught in “draw.” If they’re hell-bent on getting to build immediately, they’re caught in “make.” Similarly, we’re not blank slates, either – each of us brings our particular skills to a project, and we have our own attachments, as well. Our presentation will discuss how to know which culture you’re dealing with, where you sit with regard to that culture, and provide some skills for how to bring yourself and the culture together back into balance.
We are:
Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS.
It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process.
Our Partnership:
Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.
Working as an agile Experience DesignerThoughtworks
This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.
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Design Systems: it seems that everyone is talking about them these days! But what's really hiding behind these words? What are they exactly? What’s inside? What are the different kinds of systems? And do you really need one?
Uroš Valant has almost 20 years of experience in planning, managing and delivering of various IT projects. He has the best and richest experience in the field of business analytics, project planning and implementation, database design and the management of development teams. In the last years, his focus is the field of predictive analytics, machine learning and applying the AI solution to a practical use in different field of work.
In his talk he will present to us interactive case study of the image recognition use and AI assisted design techniques in the textile industry.
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IBM Design’s mission was to shift how it approached product strategy, but it led to friction between multidisciplinary teams grasping for a unified vision. Learn lessons from assembling a research team that broke bad data analysis habits and started inclusive generative and evaluative techniques.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
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How to face uncertainty in the product development process using a lean design approach. Build products that matter, that your customers need and want and all of that in less time at lower costs. Substitute assumptions with facts and progress in fast iterations, without forgetting about the "joy of use" of your product.
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Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
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Table of Content
• Why Design thinking ?
• Stanford model
• IBM design thinking - Keys
• Overview of IBM design thinking
• IBM design thinking - Principles
• IBM design thinking - The loop
• IBM design thinking - Keys
• IBM design thinking - A project view
• IBM design thinking - Tools
• IBM Design Thinking - in action
• Summary
Ibm has 400.000 employees and has a very big consulting division. IBM deliver technolegy consulting around the world.
They have been in a transformation going from low growth areas and low profit margin areas to new high profit areas like UX consulting.
They have been growing their department ”Interactive Experience”. Developing new methodologies and promoting their IBM design thinking.
To warm up for design thinking , we will start with a little exercise that will, get us started thinking about design thinking and understanding the benefit of it.
Try again , will you design the same or something different if you design it now, that the problem have been restated ?
Think about the user that will enjoy the flowers? Think about the context the user is in, their home.
What did you design now? What was different?
Don’t just design for function
Design for a user with emotions and feelings.
Let your product speak to their emotions as well.
I have collected a couple of quotes that can motive us to use design thinking , to understand what the essence of design thinking is and why it is important.
So this quote emphacises that we need to spend some time identifyng the problem that we are designing for.
How do we do this ? We use design thinking.
This quote outlines what it is we are going to talk about today and what we just experienced in our example with designing our own vase.
We need to understand design thinking in order to understand how to design in the most optimal way.
Lets look at how the classic innovation model developed by standford university looks before we look at ibm design thinking.
Because IBM build upon this mode.
Widen focus while identifiing the potential users and problems that we see.
Then focus on a specific part of this problem space.
After that we can start ideation. Here its again important to widen our horizon consider different solution, think out of the box.
When we have an overview of the potential solutions, we can focus again on a single solution.
Which we then prototype and test.
All of this is classical knowledge and is included in all design thinking in some form also in IBM.
Here we see IBMs design thinking model, its has the same elements and then some additional ones.
The purple is the same, and the gray is the additional elements.
Understand = Empathy and define
Explore = Ideate
Prototype = protoype
Evaluate = test
Thew new elements are
Hills
Sponsored users
Playbacks
The elements are very much about aligning the projects and communicating across the project and also keeping a focus on the end user.
In both models, iteration is an important part. We basically need to to go back and forth between elements until we have a proper solution.
Lets say that then evaluating an idea, we find out it doesn’t work, then we need to go back to the explore face and come up with a new solution.
Can be used in all phases.
While understanding you identify the hills
When you continue the work in the rest of the process you focus on the hills, both in planning the whole project phases
But also on a daily basic to ensure you focus on the big picture while delivering the induvidual featueres.
Sponsor users a people that help on the projet on part time.
They are not just test subjects, they are active in all phases in some kind of co creating way.
They can help with evaluating and creating the different elements because they understand the problem.
You properly need a sponsored user for each hill, because they have a different background to understand that problem.
Playbacks is a tool for communicating, it can take different forms, but basically it can be like a little play.
You will reinact how the user interacts with our product. Showing both how the product works, how the users feels, what is the context of the usage etc.
Here we have the main elements of the IBM design thinking framework.
We hae some
Principles
A loop
And
The keys
We will go through all of these elements in details.
We have already looked a bit on the keys, but we will go a bit more into details with this.
These are the underlying themes for ensuring that design thinking works. This is basically the fundaments of all innovation.
You iterate you gradually improve, this of course works great together with agile.
you work in teams with people that have different background. So include business, developers, ux, architects , users.
You keep a strong focus on the user.
On the folowing slides we will see more deatilas.
This loop is a symbol of iteration , but it is also a reminder of some important principles.
That in everything you do you need to observe issues, reflect on solutions, then create improvement and test it.
This can be used on a small scale for a single task, or on a project level.
Remember that this loop and way of though doesn’t only apply to our UX user focus, but also on a broader level, thinking about how a project works or how you collaborate on a project.
On the coming slides we will see in more details, some suggestiton for how to use the loop.
Remember that this is not just a tool, its a way of thinking about the users needs, to think hard and create real WOW factor.
On the following slides we will see some tools we can use in connection with design thinking.
Here is a long list of tools, you can come back to this list and look for tools you can use in your work.
In this presentation I will cover some of these tools.