The document outlines the extensive professional background and design portfolio of Jonathan Bates, highlighting his experience in multimedia and web design across various roles at companies such as CNET and @Home Network. It details his responsibility in managing creative teams, overseeing design projects, and leading significant redesign efforts for e-commerce systems and user interfaces. The portfolio also showcases a range of design projects, branding efforts, and presentations, emphasizing his expertise in user experience and dynamic content development.

1. Jonathan BatesCreative & Design DirectionUser Experience DevelopmentSilverlight / AIR /Flash Dynamic ContentSite ArchitectureDesign / Production ManagementCommerceIntegrationWeb design, creative direction & rich media developmentby Jonathan BatesRevised January 2009More portfolio samples, resume and more online at jonbatesdesign.com

2. My Background6 years experience at CNET Networks1996-1998, Director of Multimedia

3. 2001-2003, Design Director (Commerce, All Network Sites)Roles/ResponsibilitiesManaged creative + production staff (4-30+)

4. Oversaw sub-brand designs, redesigns & daily production for 13 properties worldwide

5. Developed & design new commerce systemsMy Background@Home NetworkSenior Producer, MultimediaRoles/ResponsibilitiesProduced daily broadband video content for two million subscribers worldwide

6. Managed production staff and videographers

7. Responsible for content syndication relationships with CNN, Bloomberg, NBC…My BackgroundJon Bates DesignCreative DirectorRoles/ResponsibilitiesMultimedia/Dynamic Flash content

8. Silverlight & Adobe AIR rich media content

9. Commerce integration

10. Production systems integration and training

11. Content planning & site architectureWeb user experience / UI / designDesigns, concepts and projects by Jonathan Bates

12. Portfolio / Site design + User experienceeCatalog Best 100 ProductseCatalog is a product directory system viewable on- or offline. Tight page load restrictions

13. Vendor-maintained product required intuitive content production tools

14. Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNETPortfolio / Site design + User experienceApple eMac Retailer ToolkitThe Retailer Toolkit was an online system for sales team product trainingWatch-and-Quiz format highlighted selling points, specs and more

15. Test results sent to store manager, then sent for aggregation by Apple

16. Apple was ensured greater consistency in sales practices and retail proficiency

17. Retail managers able to measure staff proficiency and target re-trainingPortfolio / Site design + User experienceCNET Reviews site redesign‘Reviews’ is the primary commerce engine and revenue producer for CNETRedesign included new commerce back-end, new ad system & new network-wide common templates

18. Needed to improve user & vendor experience without confusing them

19. Business-critical redesign: failure in UI or back-end would have impacted revenue significantlyPortfolio / User interface (application)Solonis Portal redesignThe Portal is a total-business interface for sales, inventory and reportingExisting product was clunky and unintuitive, causing user complaints

20. New UI and architecture used familiar icon and common UI tools

21. Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

22. Main navigation stayed consistent, allowing users to feel groundedPortfolio / User interface (application)Solonis Portal redesignThe Portal is a total-business interface for sales, inventory and reportingIntegration of features like Instant Messaging encouraged interaction between team members

23. IM conversation logging saved to blog-like space for internal review and sharing of practices, ideas and concerns across organizationPortfolio / Site design + User experienceHP Change internal promotionHP staff worldwide needed to be included in the roll-out of HP’s new adsOnline web format replaced previous print brochure approach, resulting in significant budget savings

24. Tracking system gave HP metrics on internal awareness, which brochures did not offer

25. Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing Portfolio / Site design + User experienceZDNet worldwide redesignCNET acquired ZDNet in 2001, requiring the rebuild of all properties worldwide to work with ad, content and analysis systems at CNETConversion of 5+ years static pages to dynamic publishing system pages

26. Conversion of unmanaged sites to common network-wide templates

27. Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online

28. 3 month timeline, business criticalPortfolio / Site design + User experience + Brand developmentHotGigs site launch designContract staffing site needed new brand, site design & marketing campaignWide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

29. Formidable competition meant HotGigs had to offer unique tools, services and approach

30. New product launch included publishing system and analysis integration, all during developmentPortfolio / Site design + User experience + Brand developmentHotGigs site launch designContract staffing site needed new brand, site design & marketing campaignBrand and logo development process involved multiple ideation stages

31. New offering required extensibility in brand identity for future growth

32. Logo and brand were ultimately designed to accommodate ‘Hot-’ as a future franchise

33. Inclusion of tagline helped solidify product identityPortfolio / Site design + User experience + Brand developmentG2 HomeWorks, Inc.Branding, collateral and web siteWide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

34. Formidable competition meant HotGigs had to offer unique tools, services and approach

35. New product launch included publishing system and analysis integration, all during developmentPortfolio / Site design + User experience + Brand developmentLipservice Agency site designTop national agency for voiceover talent in television and radioDesigned site in newsletter format, as old static site was rarely changed

36. Content focused on personal aspects of talent, to add depth to client perception of the actorsPortfolio / Site design + User experience + Brand developmentMark Farina record releaseSite to accompany release of new album by major San Francisco record producer and musicianCreated ‘Air Farina’ concept as homage to old-style airline safety guides