Giorgia Paolini Portfolio 2015

Portfolio Review
Giorgia Paolini
September 2015

Overview
GIORGIA PAOLINI PORTFOLIO REVIEW
www.paolinidesign.com2
3 Projects
• E-commerce site for a Chinese High-Tech Lighting Company
• Shelving customization app for a Furniture Manufacturer in Italy
• Web Site for a Porcelain Manufacturer in Italy
Only selected process steps
To highlight most relevant work /highlight strengths and abilities
Questions
Please ask anytime!

Flua Web design / Creative direction
HIGH-TECH LIGHTING COMPANY
Deliverables
Name, Logo, Web site/E-commerce, Showroom, Fair Booth,
Product Catalog, Product Development
Credits
Market & User research, Graphic design, Web design,
Information architecture: Giorgia Paolini
Date
March 30, 2015 - ongoing

User Research / Who are Flua’s target users?
4
Flua Creative Direction | Giorgia Paolini Portfolio Review

User Research / Who are the target users?
5
Architect
Studio
Home owner
Consumer
Store manager
Lights Store
Large distributors
Commercial
Lighting Companies
Manufacturer
VS
Current Desired

User Research / What do our target users value?
6
I'm looking for lights that will contribute to
my home decoration, while providing the
necessary amount of light.
- Homeowner
I’m looking for lights that will complete my
light selection and keep it up-to-date.
- Storeowner
I'm planning for lights that will enhance the
architectural composition of my space.
- Architect
I'm looking for specific lights in line with my
customers requests.
- Large distributor
I’m looking for a light similar to the one I
designed.
- Lighting company
Our customers don’t look at our selection,
they just ask for a design they have in mind.
- Flua CEO
Current Desired

Design Brief / Constraints
7
Create an e-commerce site that guides the desired target users in finding their
specific lighting solution.
Each customer type has a different goal and level of knowledge of the product.

Company Research / Current Taxonomy
8
OUTDOOR
RECESSED
LIGHTS
UNDERWATER
GROUND
WALL
GARDEN SPOT
CEILING
WALL WASHER
WALL
CEILING SURFACE
SUSPENDED
LINE
TRACK
INDOOR

Company Research / Current Taxonomy
9
OUTDOOR
RECESSED
LIGHTS
UNDERWATER
GROUND
WALL
GARDEN SPOT
CEILING
WALL WASHER
WALL
CEILING SURFACE
SUSPENDED
LINE
TRACK
INDOOR
Product Focused

Market Research / Product Categories
10

Market Research / Product Categories
11

User Research / Product Categories
12
Homeowner Storeowner
Architect Wall Washer

User Research / Product Categories
13
Homeowner Storeowner
Architect Wall WasherArea of Application
Light Effect
Installation Type

Concept / a taxonomy dedicated to each user
14
• Allow browsing from three categories, each design with one specific user in mind – although
any category is available to any user type
each category taxonomy is created around its target user
• Allow filtering by other categories
• Allow users to add any product specification as a filter, i.e. watt, lumen, color, material and
price

Usability Study / State of E-commerce filtering
15
SMASHING MAGAZINE | April 20th, 2015
Only 16% of major e-commerce websites
provide users with a reasonably good filtering
experience.
42% of top e-commerce websites lack
category-specific filter types for several of their
core product categories.

User Journey / Lisa Architect
16
Browse
Lisa is designing an
upscale restaurant
and she is planning
for indirect lights that
would create an
intimate atmosphere
Filter
She filters for lights that
have the appropriate
amount of light for a
restaurant and that show
the true colors of food
Find Solution
Lisa finds a solution
that would perfectly
complete her design
Purchase
Lisa completes the
order.

Wireframe / Home
17

Wireframe / Home
18

Wireframe / Browse lighting effects
19

Wireframe / Filter area of application
20

Wireframe / Add filters
21

Wireframe / Add filters
22

Wireframe / Set filters
23

24

25

Wireframe / scroll
26

Flua Creative Direction | Giorgia Paolini Portfolio Review27
Wireframe / Product page

28
Wireframe / Product page

Configurator App Design / Product design
INNOVATIVE SELF-CUSTOM DESIGN SHELVES
30
Deliverables
Concept, Name, Logo, Web site, Configurator app, E-commerce,
Product Catalog, Product Development, Design Patent
Credits
Market & User research, Product design, Web design/ E-
commerce, Configurator design: Giorgia Paolini
Date
January 2010 - ongoing
BONES CREATE SHELVES ABOUT CONTACTS
Bones Web Design| Giorgia Paolini Portfolio Review

31 Bones Web Design| Giorgia Paolini Portfolio Review
User Research / Unmet desires
When looking for furniture
consumers have to choose:
 between luxury brands and
economic solutions with little
personality
 between time-consuming
custom solutions and standard
furniture
Designer pieces have lots of
character but little possibility of
customization, as they would lose
their art. Low budget solutions have
short life and low quality.

32 Bones Web Design| Giorgia Paolini Portfolio Review
User Research / Customization
Research showed that wall units are the ones that most consumers
want to customize, because they are an intimate piece of furniture, as
they hold personal objects containing history / habits / passions of the
owners

Concept 1/ Innovate product-service-distribution
33
SERVICE
easy to customize
quick to acquire
PRODUCT
freedom to design any form
(+ can be modified over time)
DISTRIBUTION
shippable with express carriers

Concept 1/ Innovate product-service-distribution
34
SERVICE
easy to customize
quick to acquire
PRODUCT
freedom to design any form
(+ can be modified over time)
DISTRIBUTION
shippable with express carriers

Concept 2/ Active grid
35
As simple and flexible as squared paper.

Calculating Bookcase elements / Price
37
Scan Grid
Go to Next Line?
Count = Count+1
YES
NO
Count=0?
YES
Get Profile Length
NO
NO
Joint?
Count joining lines
YES
Go to Next
Count Profile Type Get Joint Type
Count Joint Type
Horizontal Profiles= Sum of Horizontal Profiles Counted * 2
Depth Profiles = sum of any type Joint Counted
Shelves = Horizontal Profiles Counted
Joints = Sum of Joints Counted * 2
Vertical Profiles = Sum of Vertical Profiles Counted * 2

Customer Feedback
38
Bones was the only custom
configuration option that did what I
wanted my shelving to do for my
space.
Thanks again, Michael (Texas)
”
I hope this finds you well, I purchased 2
Bones shelves some time ago which I
love, I have installed one already and
now my book collection has grown…
Chris (London)
“
”
“

MPS Web Design
FINE PORCELAIN MANUFACTURER
41
Deliverables
Logo, Web site, Fair Stand, Product Catalog, Product
Development
Credits
Giorgia Paolini
Date
April 30, 2010 - ongoing
MPS Web Design| Giorgia Paolini Portfolio Review

First web site
42 MPS Web Design| Giorgia Paolini Portfolio Review

First web site
43

User Feedback
We are not interested into complete
porcelain sets anymore, we look for
specific pieces that enhance chefs'
creations..
“
”

Concept / shape, size and mood
Show products by shapes, size and mood instead of line names

New web site / Wireframe
46

47

48

49
Industrial Design / New products

Recap
GIORGIA PAOLINI PORTFOLIO REVIEW
3 Projects
• E-commerce site for a High-Tech Lighting Company
• Focus of research / simplify the complex / UI design
• Shelving customization app for a Furniture Manufacturer in Italy
• Example of innovation and focus on whole user experience / UI design
• Web Site for a Porcelain Manufacturer in Italy
• Example of insights from user research and implementing user feedback/ UI design

Thank You !
“Life is like riding a bicycle. To keep your balance you must keep moving”
Albert Einstein

Giorgia Paolini Portfolio 2015

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