Presentation given at the Design Research Conference 2010 by the Illinois Institute of Design in Chicago, Illinois. 12th May 2010

3. Chicago Columbian Exposition, 1893

4. Make no little plans.
They have no magic to stir
men's blood and probably will
not themselves be realized.
Daniel Burnham
Chicago Architect (1864-1912)

5. Make big plans.
Aim high in hope and work, remembering that a
noble, logical diagram once recorded will never die,
but long after we are gone will be a living thing,
asserting itself with ever-growing insistency.
Remember that our sons and grandsons are going
to do things that would stagger us.

6. Let your watchword be order
and your beacon beauty.
Think big.
Daniel Burnham
Chicago Architect (1864-1912)

7. twitter:
#drc10 #IamOcean
@ mexiwi @OceanUni

8. WARNING !

9. In my past life I worked in a R&D
Nuclear Systems Engineering team.
(Don Norman: I validate your point from yesterday)

10. I am 27 years old.
I believe that I have managed to still
remain naive enough to think that I
can change the world.

11. I am here because I care...

13. ... about your product life cycle

15. your manufacturing processes...

16. (and how you outsource pollution)

17. ...and its consequences everywhere!

18. I want to know how in the
world you can still win Design
awards without a comprehensive

19. I want to know how in the
world you can still win Design
awards without a comprehensive
NEEDS ANALYSIS

20. I dare challenge you...

21. NO AWARDS
WITHOUT
ACCOUNTABILITY

22. NO AWARDS
WITHOUT
NEEDS ANALYSIS

23. THIS IS
A TURNING POINT

25. (I am not done)
I still want to know...

27. ...how you will design
the destruction of
this paradise...

28. Salar de Uyuni, Bolivia

29. Salar de Uyuni, Bolivia
+70% of the world’s lithium is here

30. Do you really want this to
be the next Tar Sands?

31. How does your design look like?

33. Finally, I want to know...

35. how do you infuse aspiration?

36. Obligatory reading:
@PaulPolak @OutofPoverty

37. DESIGN

38. DESIGN

39. DESIGN
PRACTICAL
PROBLEM SOLVING.

40. DRC 2011:
Please bring Dr. Paul Polak
as a speaker!

42. Soy Ecuador Arturo Pelayo
Experience Lead, OU

43. twitter:
#drc10 #IamOcean
@ mexiwi @OceanUni

44. What I’ll share with you today:
1. A DML youth program in Ecuador.
2. How we discovered it.
3. Where we go from here.

45. let’s start with a metaphor

47. Adinkra symbol of the
Akan people of Ghana.
‘learn from the past’

48. It symbolizes one taking from the past
what is good and bringing it into the
present in order to make positive
progress through the benevolent use
of knowledge.
-wikipedia

49. This is what we do.
Researchers, Designers,
Ethnographers, Anthropologists...

50. It symbolizes one taking from the past
what is good and bringing it into the
present in order to make positive
progress through the benevolent use
of knowledge.
-wikipedia

51. It symbolizes one taking from the past
what is good and bringing it into the
present in order to make positive
progress through the benevolent use
of knowledge.
-wikipedia

52. It symbolizes one taking from the past
what is good and bringing it into the
present in order to make positive
progress through the benevolent use
of knowledge.
-wikipedia

53. context:
How we discovered this
program in Ecuador.

55. 24,000 Nautical Miles
2007 110 days at Sea
50+ Nationalities
200 student
participants

56. Greece
Portugal
Panama
Ecuador
French Polynesia
New Zealand
Australia
China
(Shanghai + Hong Kong)

57. 2007
7 days
14 languages
12 people

58. what did we learn?

59. Design is Diplomacy

62. where do we go
from here ?

63. Ocean University
knowledge is everywhere

64. we are a unique
networking environment.

65. we engage designers,
activists, thought leaders
and students onboard
a dedicated cruise ship.

66. we are an open platform
for experiential learning
and design thinking
at its best.

67. vision
we interconnect people,
discover, shape and
spread knowledge
from everywhere to
everyone

69. ™
UNIFIED FIELD BANK