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REDESIGN
DESIGN
Content:
This presentation is for informational 

purposes only. It was originally presented at Unitec
for educational purposes. 



No copyright claim is made by the presenter and all
other materials are shared under a Creative
Commons License CC - NC - SA.
@mexiwi
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Content:
This presentation includes a lot of material previously
covered in my SlideShare channel. If you’ve seen
anything since 2015, it will be boring. 



The purpose is to tailor for a university lecture and
share widely.
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Usage:
If you like what you see in these slides,
contact me at arturo.pelayo@gmail.com

If you use them for work, ask first 

or I will ask this man for help.
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ArturoPelayo.com
Chapter I



Once upon a time…
New York
City
Fifth Ave.
1900
where is
the car?
where is
the
horse?
New York
City
Fifth Ave.
1913
Density Increase
M I N I AT U R I Z AT I O NMiniaturization
M I N I AT U R I Z AT I O N+ Processing Power
B E F O R E : A D A P TAT I O NBefore: Adaptation
B E F O R E : A D A P TAT I O NNow: Augmentation
Augmented & Virtual
We are entering Augmented & Virtual Reality.
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We are entering Augmented & Virtual Reality.
#BLATForumAKL@mexiwi
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Self-Organizing
Planet Labs
New Form Factors
#BLATForumAKL
Chapter II



Fast is getting Faster…
#BLATForumAKL
4,000,000,000
PEOPLE COMING ONLINE BY 2025
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1,300,000,000 PEOPLE W/O

ELECTRICITY
2,400,000,000 PEOPLE W/O 

TOILETS
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#BLATForumAKL@mexiwi
ArturoPelayo.com
7,600,000,000 ACTIVE GLOBAL

CELLPHONES
1,600,000,000 PEOPLE ON 

FACEBOOK
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Order of magnitude 

cost drop. 



Near-immediate new
features & improvements.
Technology leapfrog.
#BLATForumAKL@mexiwi
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Cheaper.
Better.
Faster.
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Any questions so far?
Chapter III



Redesigning Design
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Generative Design:

A pioneering technology central to the future of making things, where
a computer algorithm creates structures based on desired criteria like
durability, flexibility and weight. It results in complex, high-performing
structures that human designers would never conceive of otherwise.
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M I N I AT U R I Z AT I O N+ Rapid Cost Reduction
Chapter IV


Your Design Intent 

& Community
M I N I AT U R I Z AT I O N Discover
M I N I AT U R I Z AT I O N Imagine
M I N I AT U R I Z AT I O NDesign
M I N I AT U R I Z AT I O NCreate
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REDESIGN
DESIGN

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It's time to redesign Design