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Creation, Creativity & Crowdfunding | BLAT FORUM 30 MAY 2019

This talk is an introduction to Crowdsourcing and Crowdfunding with an applicable lens for Instructional Designers, Learning & Development practitioners, middle management and blended learning professionals. This talk was presented to the Blended Learning & Technologies Forum. The talk was hosted on 30 May 2019 at the Employers & Manufacturers Association in Auckland, New Zealand.

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BY ARTURO PELAYO
CREATION, CREATIVITY & CROWDFUNDING
H A R A T U A 2 0 1 9
TĀMAKI MAKAU RAU
+
I help organizations thrive with tools, coaching

and insights in an accelerating future.
ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
presentation breakdown
ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
1
Crowdfunding
ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
1 2
Crowdsourcing
ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
2 31
Microwork
Models
ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +

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Creation, Creativity & Crowdfunding | BLAT FORUM 30 MAY 2019

  • 1. BY ARTURO PELAYO CREATION, CREATIVITY & CROWDFUNDING H A R A T U A 2 0 1 9 TĀMAKI MAKAU RAU +
  • 2. I help organizations thrive with tools, coaching
 and insights in an accelerating future. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 3. presentation breakdown ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 4. 1 Crowdfunding ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 5. 1 2 Crowdsourcing ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 6. 2 31 Microwork Models ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 7. 2 31 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 8. 1 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 9. crowdfunding an open call, essentially through the Internet, for the provision of financial resources either in form of donation or in exchange for some form of reward and/or voting rights in order to support initiatives for specific purposes.
 
 (Lambert, Thomas, and Armin Schwienbacher. 2010. “An Empirical Analysis of Crowdfunding.” Available at SSRN: http://ssrn.com/abstract=1578175) ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 10. cheaper The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 11. cheaper better The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 13. cheaper better faster The exponential reframe: What Finance tells us to do with training… ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 15. order of magnitude cost drop 
 
 cheaper better faster The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + You can price at the value you set!
  • 16. order of magnitude cost drop 
 
 near-immediate new features & improvements cheaper better faster The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + You listen to the customer feedback and adjust immediately! The commodity is trust in you as creator, The value is how you engage in community
  • 17. order of magnitude cost drop 
 
 near-immediate new features & improvements technology leapfrog cheaper better faster The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + You don’t need overhead 
 of office, supply chain. 
 Be on-demand on-cloud.
  • 18. order of magnitude cost drop 
 
 near-immediate new features & improvements technology leapfrog cheaper better faster The exponential reframe: ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 19. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 20. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 21. Crowdfunding platforms for Creators & Designers ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 22. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + patreon.com
  • 23. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + 3M+ ACTIVE PATRONS 100K ACTIVE CREATORS
  • 24. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + $12 AVERAGE PLEDGE $300M 2018 payout
  • 25. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + 11,5 PATRONS $55K Monthly AMANDA PALMER
  • 26. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + 10,5 PATRONS $36K Monthly KURZGESAGT
  • 27. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + kickstarter.com
  • 28. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + 440K PROJECTS LAUNCHED $3.7B SUCCESSFULLY FUNDED
  • 29. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + 36% SUCCESS
 RATE
  • 30. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 31. YouTube ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 32. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 33. 12 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 + Crowdsourcing ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 34. 12 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 35. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 36. crowdsourcing the act of a company or institution taking a function once performed 
 by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. 
 The crucial prerequisite is the use of the open call format and the large network of potential laborers.
 
 Jeff Howe: The Rise of Crowdsourcing, 2006 in Wired – https://www.wired.com/2006/06/crowds ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 37. the accumulation of knowledge is not sustainable ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 38. You may wonder…
 
 “But I work in blended learning… 
 How does this relate to me?” ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 39. Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 40. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 41. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 42. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 43. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 44. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 45. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 46. Jeremy Heimans’ framework for 
 Old vs New Power. OLD POWER NEW POWER NEW POWER VALUES Currency Current Speed Held by few Made by many Networked governance Downloads 
 (hierarchical) Uploads 
 (grassroots) Do-it-ourselves Commands Shares Collaboration Leader-driven Peer-driven Participation Closed Open Transparency Power dynamics have
 fundamentally changed. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 47. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 48. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 49. 13 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 + Microwork Models ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 50. 13 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 51. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 52. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + How can you harness the network? ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 53. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + Do you need a full time employee? ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 54. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + Do you need a full time job? ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 55. ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 + How can you harness the network? ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 56. 2 31 ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +
  • 57. Thank You. 
 
 me@arturopelayo.com me ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | PAENGA WHĀWHĀ 2019 +ARTUROPELAYO.COM | TĀMAKI MAKAU RAU | HARATUA 2019 +