Interaction Designers need to focus on creating cultural patterns, not screens. How do we do this? We have to understand how meaning gets made in a world of device fragmentation and
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
9. MEANING-ORIENTED DESIGN
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT & TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES
FOR CREATING MEANING TO EXPLORE MEANING TO ARTICULATE MEANING
Friday, August 24, 12
10. MEANING-ORIENTED DESIGN
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT & TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES
FOR CREATING MEANING TO EXPLORE MEANING TO ARTICULATE MEANING
THE STATE OF THE WORLD WHAT IT COULD BE WHAT IT MUST BE
Friday, August 24, 12
22. mind
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES
FOR CREATING MEANING TO EXPLORE MEANING TO ARTICULATE MEANING
THE STATE OF THE WORLD WHAT IT COULD BE WHAT IT MUST BE
Friday, August 24, 12
23. DE.VICE (DIH.VAHYS)
NOUN
1. A THING MADE FOR A PARTICULAR PURPOSE
2. TO AROUSE A DESIRED REACTION
Friday, August 24, 12
24. PUR.POSE (PUR.PUHS)
NOUN
1. THE REASON FOR WHICH SOMETHING EXISTS
Friday, August 24, 12
27. THE THING IS,
NEEDS DON’T
REALLY CHANGE
—OUR
EXPECTATIONS
DO
Friday, August 24, 12
28. another definition of a
mental model: An
expectation of how
something works to
serve a particular need
Friday, August 24, 12
29. BUT, WE’RE
NOT
ALWAYS
CONSCIOUS
OF OUR
NEEDS
Friday, August 24, 12
30. TR
AD
IT
IO
NA
LU CONSCIOUS NEEDS
ME CD
AN
IN
G
OR
IE
NT
ED MENTAL MODELS
DE
SI
STABLE
GN
FLUID
NO MENTAL MODELS
UNCONSCIOUS NEEDS
Friday, August 24, 12
31. ULTIMATELY, WE NEED TO TRANSFORM NEEDS INTO CULTURE
CULTURE
MEANING CONTEXT
EXPECTATIONS
NEEDS
Friday, August 24, 12
33. A RELENTLESS FOCUS
ON CREATING MEANING
TRANSCENDS THE
CONSTRAINT OF THE
DEVICE
Friday, August 24, 12
34. BE THE CREATORS OF
BE THE CREATORS OF CULTURAL PATTERNS, NOT
SCREENS
CULTURAL PATTERNS
NOT SCREENS
Friday, August 24, 12
35. 2. START WITH THE CUSTOMER JOURNEY
Friday, August 24, 12
36. MARKETING IS DEAD
“BUYERS ARE NO LONGER PAYING ATTENTION. SEVERAL
STUDIES HAVE CONFIRMED THAT IN THE ‘BUYERS
DECISION JOURNEY,’ TRADITIONAL MARKETING
COMMUNICATIONS JUST AREN’T RELEVANT. BUYERS ARE
CHECKING OUT INFORMATION IN THEIR OWN WAY, OFTEN
THROUGH SOURCES SUCH AS WORD-OF-MOUTH AND
CUSTOMER REVIEWS” —HARVARD BUSINESS REVIEW
Friday, August 24, 12
37. THE OLD WAY
AWARENESS FAMILIARITY CONSIDERATION PURCHASE LOYALTY
LINEAR
Friday, August 24, 12
38. THE NEW WAY MAJORITY MINORITY
LIFE
UNCONSCIOUS
SENSING + TRIGGERS ACTIVE
EVALUATION
WORD
OF
MOUTH
CIRCULAR
ACTIVE
PURCHASE LOYALTY
PASSIVE
LOYALTY
Friday, August 24, 12
39. HOW DO YOU MOVE TO
ACTIVE LOYALTY?
SERVE PEOPLE MORE
MEANINGFULLY
Friday, August 24, 12
46. CONTEXT
conscious?
need?
Friday, August 24, 12
47. CONTEXT
conscious?
need?
unconscious?
Friday, August 24, 12
48. KNOWING CONSCIOUS
AND UNCONSCIOUS
NEEDS IS NOT ENOUGH
Friday, August 24, 12
49. THE KANO MODEL—3 NEED TYPES
HIGH
ONE-
ATTRACTIVE
DIMENSIONAL
CUSTOMER
SATISFACTION
MUST
BE
LOW
FULLY
ABSENT CHARACTERISTIC
IMPLEMENTED
MUST BE CUSTOMER ASSUMES SOLUTIONS ARE FULLY IN PLACE. IF NOT THEY WILL BE UNHAPPY
ONE-DIMENSIONAL CUSTOMER DESIRES SOLUTIONS BUT THEY DON’T EXPECT THEM TO BE FULLY IN PLACE
ATTRACTIVE
CUSTOMERS DO NOT EXPECT FEATURES BUT ARE HAPPY WHEN THEY’RE IN PLACE
SOURCE: FORRESTER
Friday, August 24, 12
50. MAKING MEANING ISN’T EASY
GET
INFERENCE FILTERS
HOME
FAST
CLASSIFICATION INTERESTS FUTURE JUDGEMENT
SENSING NEED MEANING
BASIC
RELEVANCE EXPECTATION EVALUATION
RECOGNITION
SUCCESS
CONTEXT THREAT TRUST
CRITERIA
NEEDS * GOALS * VALUES * BELIEFS * MEMORY
Friday, August 24, 12
51. MAKING MEANING ISN’T EASY what’s it got to do
with me?
Surprise or
delight? Is this
ethical?
GET
INFERENCE FILTERS
HOME
FAST
CLASSIFICATION INTERESTS FUTURE JUDGEMENT
SENSING NEED MEANING
BASIC
RELEVANCE EXPECTATION EVALUATION
RECOGNITION
what is it?
CONTEXT
SUCCESS
THREAT TRUST
Should I
CRITERIA
repeat this?
where is
it?
is this
dangerous?
NEEDS * GOALS * VALUES * BELIEFS * MEMORY
Friday, August 24, 12
52. MAKING MEANING ISN’T EASY what’s it got to do
with me?
Surprise or
delight? Is this
ethical?
GET
INFERENCE FILTERS
HOME
FAST
CLASSIFICATION INTERESTS FUTURE JUDGEMENT
SENSING NEED MEANING
BASIC
RELEVANCE EXPECTATION EVALUATION
RECOGNITION
what is it?
CONTEXT
SUCCESS
THREAT TRUST
Should I
CRITERIA
repeat this?
where is
it?
is this
dangerous?
NEEDS * GOALS * VALUES * BELIEFS * MEMORY
Friday, August 24, 12
53. Q: WHAT DESIGN SOLUTION WOULD MAKE
“GET HOME FAST” THE MOST MEANINGFUL?
GET
HOME
INFERENCE FILTERS
FAST
CLASSIFICATION INTERESTS FUTURE JUDGEMENT
SENSING NEED MEANING
BASIC
RELEVANCE FORECAST EVALUATION
RECOGNITION
SUCCESS
CONTEXT THREAT TRUST
CRITERIA
A: PASSING*THE TRUSTMEMORY
NEEDS * GOALS VALUES * BELIEFS * FILTER
Friday, August 24, 12
54. DO YOU NEED AN INTERMISSION?
Friday, August 24, 12
55. MEANING-ORIENTED DESIGN
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES TO EXPLORE MEANING TO ARTICULATE MEANING
FOR CREATING MEANING
THE STATE OF THE WORLD WHAT IT COULD BE WHAT IT MUST BE
Friday, August 24, 12
58. WHICH IS REALLY TO SAY...
GREAT LESS
TASTE! FILLING!
Friday, August 24, 12
59. LONG LIVE THE M.SITE!
“Desktop computers and mobile devices are so different that
the only way to offer a great user experience is to create two
seperate designs”
—Jacob Nielsen, Usability Guru
Friday, August 24, 12
61. CONTENT FIRST TASKS FIRST
“There is no mobile web. We should be
platform-agnostic for content and platform-aware for “There is a case to be made for content to
user experience.” —Stephen Hay not simply shift or hide, but to change
altogether. For it to change based on certain
“There’s a general agreement that the “mobile” contexts; based on use cases. Top tasks
user is not to be trifled with; give them the dictate use cases, and use cases dictate
content they want as quickly as possible ‘cause content.”
they’re in a hurry. But the corollary does not
hold true. Why do we think that the “desktop” “I believe there is a case to be made that
user is more willing to put up with having top tasks are different when the user’s
unnecessary crap thrown at them?” —Jeremy circumstances are different. The
Keith circumstances in question aren't the type
of device the user has, but his location, his
situation, and his need for certain
“The future of adaptive content is having a information” —Christian Lustig
clean base of structure to work with. [...] One
well-structured flexible reusable set of
content that can be published to many “All websites have a very small set of killer
places. This isn’t writing for one medium and tasks that really matter to the customer. Web
shifting it to others. We need to write management is about perfecting the
platform-agnostic content.” —Karen McGrane completion of these killer tasks—the 25:5 rule
states that 5 percent of the content is read by
25% of the peoople.” —Gerry McGovern
“Content out, not canvas in” —Mark Boulton
Friday, August 24, 12
67. IT’S A QUESTION OF EMPHASIS
PASSIVE ENGAGEMENT ACTIVE ENGAGEMENT
CONTENT FIRST WHEN TASKS FIRST WHEN
CREATING CONTENT- CREATING APPLICATION-
CENTRIC EXPERIENCES CENTRIC EXPERIENCES
—NOT, OF COURSE, AT —NOT, OF COURSE, AT
THE EXPENSE OF ANALYZING THE EXPENSE OF
TASKS ANALYZING CONTENT
Friday, August 24, 12
68. NEITHER APPROACH
WILL LIKELY DISRUPT
INTERACTION
PARADIGMS—THEY ARE
TACTICAL BEST
PRACTICES
Friday, August 24, 12
69. MEANING FIRST
PERCEPTION
4 TYPES OF ENGAGEMENT
COGNITION
EMOTION
A MEANINGFUL DESIGN
SOLUTION WILL FIND A
WAY TO RESONATE
THROUGH THE FOUR
TYPES OF ENGAGEMENT
ACTION
SOURCE: JJG
Friday, August 24, 12
70. MEANING FIRST
Information Design
PERCEPTION
4 TYPES OF ENGAGEMENT
COGNITION
EMOTION
A MEANINGFUL DESIGN
SOLUTION WILL FIND A
WAY TO RESONATE
THROUGH THE FOUR
TYPES OF ENGAGEMENT
ACTION
Information Architecture
SOURCE: JJG
Friday, August 24, 12
71. MEANING FIRST
Information Design
Visual Design
PERCEPTION
Navigation Design
4 TYPES OF ENGAGEMENT
COGNITION
EMOTION
A MEANINGFUL DESIGN
SOLUTION WILL FIND A
WAY TO RESONATE
THROUGH THE FOUR
TYPES OF ENGAGEMENT
ACTION
Information Architecture
SOURCE: JJG
Friday, August 24, 12
72. MEANING FIRST
Information Design
Visual Design
PERCEPTION
Navigation Design
4 TYPES OF ENGAGEMENT
COGNITION
EMOTION
A MEANINGFUL DESIGN
SOLUTION WILL FIND A
WAY TO RESONATE
THROUGH THE FOUR
TYPES OF ENGAGEMENT
Interface Design
ACTION
Information Architecture
Interaction Design
SOURCE: JJG
Friday, August 24, 12
73. MEANING FIRST
PERCEPTION
4 TYPES OF ENGAGEMENT
The Final Frontier
COGNITION
EMOTION
A MEANINGFUL DESIGN
EMOTION
SOLUTION WILL FIND A
WAY TO RESONATE
THROUGH THE FOUR
TYPES OF ENGAGEMENT
ACTION
SOURCE: JJG
Friday, August 24, 12
74. MEANING-ORIENTED DESIGN
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES TO EXPLORE MEANING TO ARTICULATE MEANING
FOR CREATING MEANING
Friday, August 24, 12
75. MEANING-ORIENTED DESIGN
USER MAPS CONTENT MODELING,STORIES SKETCHING, BUILDING, TESTING
1. CUSTOMER JOURNEY 2. STRUCTURE CONTENT TASKS 3. EXPRESS SOLUTIONS
TO FIND OPPORTUNITIES TO EXPLORE MEANING TO ARTICULATE MEANING
FOR CREATING MEANING
THE STATE OF THE WORLD WHAT IT COULD BE WHAT IT MUST BE
Friday, August 24, 12
77. WHAT’S WRONG WITH THIS PICTURE?
t
uc
prod
industrial designers interaction designers
PRODUCT MARKETING
Friday, August 24, 12
78. WHAT’S RIGHT WITH THIS PICTURE?
t
uc
prod
industrial designers industrial designers
interaction designers interaction designers
PRODUCT MARKETING
Friday, August 24, 12
79. WHAT’S WRONG WITH THIS PICTURE?
http://bit.ly/O2uUj1
Friday, August 24, 12
80. BRET VICTOR’S RANT
“My problem is — this vision, from an interaction perspective, is not visionary. It's a timid
increment from the status quo, and the status quo, from an interaction perspective, is
actually rather terrible.
I call this technology Pictures Under Glass. Pictures Under Glass sacrifice all the tactile
richness of working with our hands, offering instead a hokey visual facade.
Pictures Under Glass is an interaction paradigm of permanent numbness. It's a Novocaine drip to the
wrist. It denies our hands what they do best. And yet, it's the star player in every Vision Of The
Future.
And this is my plea — be inspired by the untapped potential of human capabilities. Don't
just extrapolate yesterday's technology and then cram people into it.” —BRET VICTOR
Friday, August 24, 12