The document discusses the Vodafone Foundation Smart Accessibility Awards 2011, which is a contest to find the best Android application that enhances the lives of aging and disabled users. It provides details on the competition timeline and categories, selection process, resources for applicants, and contact information.

1. John Wyer - Developer Community Manager, Vodafone Group developer.vodafone.com @vodafonedev #vsa2011

2. Vodafone Foundation Smart Accessibility Awards 2011 What is it? A contest to find the best Android 2.2+ application to enhance the lives of users who are ageing and/or disabled. http://developer.vodafone.com/smartaccess2011 When is it? Competition entry closes October 15 th 2011 Competition finals November 15 th 2011 Who runs it? Vodafone Foundation, Vodafone Group Developer Marketing, Vodafone Public Policy European Disability Forum (EDF) and AGE Platform (AGE) supporting content creation and relationship with finalists and winners The total prize fund of €200k 1 winners per category (4) Social participation Independent living Mobility Wellbeing

3. Selection Process First Jury Round in progress Filtering of all entries by Vodafone, EDF, AGE Agree on 3 finalists per category to go to the final based on following criteria: Effectiveness: does it help to overcome everyday obstacles? Availability : how many people can it help across which markets Ease of use, delivery and installation Multi-functionality : does it help to support multiple disabilities? Final Jury Round Jury comprising of Vodafone Group, Foundation, EDF, AGE and media partner 10 min pitches + 5 min Q&A from each finalist Winner chosen live at event 4 All entries reviewed 12 Two rounds, 1 winner across 4 categories

4. Resources to help you! Competition Website - http://developer.vodafone.com/smartaccess2011 Information about entry criteria and selection process Legal terms & conditions Technical guidance Information re designing for accessibility Videos from users Contact us about the competition on – [email_address] Guidelines Mobile Web Best Practices 1.0 Best practices for mobile web design and development WCAG 2.0 Technology agnostic guidelines from W3C BS8878 Web accessibility: Code of practice Barriers Common to Mobile Device Users and People with Disabilities Who is affected and what challenges they face Designing for accessibility By and for Android developers Android accessibility from the Google Eyes Free project http:// www.iheni.com /mobile-accessibility-guidelines/

5. Thank you and good luck! developer.vodafone.com @vodafonedev #vsa2011

6. Design for All goes Mobile www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Over The Air: 30 th September 2011

7. My name’s Denise… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Hello! Relapsing-remitting multiple sclerosis (MS) diagnosed in 2003 Neurological condition – unpredictable, variable & different in each case Symptoms: fatigue, weakness, numbness, visual disturbance, poor balance & vertigo Use wide range of assistive technology to make day-to-day tasks more manageable

8. My main symptom is extreme fatigue… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Zzzzz

9. Sometimes my eyes go a bit funny… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Visual impair-ment Eyesight can vary throughout the day, as well as from day to day Can be affected by fatigue, heat, quality of light, exercise and illness Can include: visual disturbance, blurred vision, double vision, colour distortion and poor peripheral vision

10. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Missing pieces Visual disturbance…

11. Blurred vision… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Snellen chart

12. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Double Trouble Double vision…

13. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Colour distortion… Visible spectrum

14. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Poor peripheral vision… Side vision

15. Sometimes it feels like I’m wearing Mickey Mouse gloves… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Poor dexterity

16. And sometimes I’m in a wibbly wobbly world of my own… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Jelly Babies

17. Sometimes my hearing seems muffled… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Poor hearing

18. And sometimes I suffer from vertigo… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Not fear of heights

19. But what is Assistive Technology? www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby AT Assistive Technology (AT) is any product or service designed to enable independence for disabled & older people (Source: user group consultation at the King’s Fund in 2001) Term useful for those in know, but unfortunately not everyone understands what it means Technology doesn’t have to be complex

20. Plastic not so fantastic… www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby

21. Maggie Winchcombe OBE, FCOT www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby “ When I was looking back over old OT journals from the 1970s, I was shocked to see adverts for products that haven’t changed in nearly 40 years” One of UK’s leading occupational therapists (OTs), qualified in 1973 Fellow of College of OT (2006) & awarded OBE (2007) OT

22. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Ikea The battle of the bland… Ugly, clinical looking assistive equipment = DEPRESSING Grateful helped to keep independence Frustrated as home looked more like hospital Surely this CAN’T be the way it has to be… Looked for alternative mainstream products that did same/similar job Aware people can benefit from learning & support of others with similar experiences

23. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby

24. Enabled by Design’s ethos www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Time to recognise people for being just that, people and move away from ill-informed stereotypes applied to ageing & disability Our ethos: Believe world is made up of people with range of abilities, each person having own personal strengths & qualities Passionate about harnessing strengths to empower people to live as independently as possible Stereo- types

25. Design for All (DfA) www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Design for All (DfA): Design philosophy targeting use of products, services & systems by as many people as possible without need for adaptation. Design for All is design for human diversity, social inclusion & equality. Closely related to Inclusive Design & Universal Design Result: Products & services suitable for general public including older people & people with disabilities Important note: One design can never truly be accessible to all, so important to know audience & needs

26. Accessibility for the Masses www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Mainstreaming accessibility: Remove stigma attached to independent living products Make people's lives bit easier & more manageable Mainstreaming accessibility

27. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby “ Usability rules the web” – Jakob Nielsen (IT expert, writer and advisor on software and web design)

28. Design for All goes Mobile www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Mobile tech Mobile tech no longer the reserve of rich/business people Accessibility needs to reflect this Needn’t mean different/niche Design for All key to this Principles relevant to mobile phones, user interfaces, support services, apps… Usability and good communication important too

29. Usability – The Golden Rules www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Simply presented information Content reduced to essentials Manageable logical structure Intuitive usability Uniform appearance, consistently designed Good design and appealing graphics Quick delivery of information Taken from ‘ The Little Know It All – Common sense for designers’ – Die Gestalten Verlag ISBN: 978-3-89955-167-9 The Little Know-It-All

30. My Golden Rule - Communication www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Talk to your audience – as wide a cross section as possible Listen to them Feedback is indispensible Do this throughout the process from start to end But don’t let that be the end, carry on communicating! Accessibility standards and guidelines alone are not enough Commun-ication

31. www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Questions? Thank you for listening!

32. Where to find us: www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Website: http://enabledbydesign.org/ Facebook: http://www.facebook.com/enabledbydesign Twitter: @enabledby or Email: [email_address]