DESIGN CONCEPT; Borrowing architectural elements & vocabulary from the contemporary Arabian architecture to improvise such modular designs that can be joined together in varying manners, resulting in different formations, creating a similar yet different elevation design each time defying the typical practice of monotonous modular commercial repetition. Combining the typical modules in various formations to create numerous different elevations for each strip of lots thus creating a continuously changing streetscape.

1. PROJECT BRIEF; To design an avenue with commercial lots
on both sides of varying numbers of lots in each strip. Each
lot is of 30’x40’ dimensions & have 6 floor levels. It has retail
shops at lower levels i.e.; lower & upper ground floors &
apartments on higher levels.
DESIGN CONCEPT; Borrowing architectural elements &
vocabulary from the contemporary Arabian architecture
to improvise such modular designs that can be joined
together in varying manners, resulting in different
formations, creating a similar yet different elevation design
each time defying the typical practice of monotonous
modular repetition.
Combining the typical modules in various formations to
create numerous different elevations for each strip of lots
thus creating a continuously changing Arabian cityscape.
PROJECT BRIEF, DESIGN CONCEPT & DEVELOPEMENT
|Architectural Design Presentation|RAMAL AVENUE BAHRIA TOWN RAWALPINDI
envisage
| architecture interior management |
All rights reserved. No part of this drawing may be circulated,
reproduced, stored in retrieval system, or transmitted, in any form, or
by any means- electronic, mechanical, photo copying, recording, or
otherwise without the prior permission of envisage.
February 27, 2015
PROLOGUE; A close look into the architecture of modern & medieval souks reveals the underlying essence of
the design which lies in the randomly placed spaces with varying roofing systems resulting in different heights
creating a cascade of fenestrated facades with well crafted fabric awnings, wooden shades & trellises that
not only blocks the hot summer sun but also breaks the façade further into smaller details. Special care
being given to the form & minor details of the openings enriches the stacked up built form.
FORM; Randomly placed masses join together to form an
unorganized yet interesting stacked forms. With terraces at
different levels & wind catchers on top adds more
character to the form.
SURFACE TREATMENT; Rendered color crete plastered
surfaces with stucco art in niches to highlight specific zones
or entry points.
ORNAMENTATION; Columns, openings, wooden railings & screens, awnings, wooden shades & trellises used abundantly for ornamentation & to
enrich the façade. Wooden brackets: Even the smallest opening would have concrete brackets in corners, a replication of the old mud brackets.
Awnings; White fabric awnings & shades covering the terraces & window openings gives a cooling effect.
Mashrabiya is an essential element since medieval times & was used to place & keep the water pots cool.
Wooden Screens & Concrete Jaffrys; with intricate details & beautifully crafted patterns add richness yet delicacy to the plain look alike mud
plaster surfaces.
LIGHTING; Plays an important role in glorifying the architectural allure by highlighting the
fenestrations & niche’s, creating shadows that gives the feel of depth.
Street levels are well lit to fill life in.
With the highlighted slits, wind catchers make an astounding view against the dark sky in the
night.
Ornamentation & form of the parapets on top when lit up gives an overwhelming feel to it.
TOP LEFT; Wind Catchers
CENTER; Screened Arch
BOTTOM LEFT; Column
Decor
TOP RIGHT; MAshrabiya
CENTER; Wooden Trellis
BOTTOM RIGHT; Parapet &
Railing Detail
TOP; Railing Detail
BOTTOM ; Fabric Awning
TYPE C
TYPE A
TYPE B

2. 231231
TYPICAL MODULES - FACADE SECTIONS
+70’-0” C.H
+ 3’-0” FFL
+ 14’-0” FFL
+ 25’-0” FFL
+ 36’-0” FFL
+ 47’-0” FFL
+ 58’-0” FFL
- 7’-6” FFL
APARTMENTS
````
RETAIL
2
0’-0” FFL
312 31
SECTION A SECTION BELEVATION
231231
TR
4
3
2
UG
1
LG
CH
RL
A B C
|Architectural Design Presentation|RAMAL AVENUE BAHRIA TOWN RAWALPINDI
envisage
| architecture interior management |
All rights reserved. No part of this drawing may be circulated,
reproduced, stored in retrieval system, or transmitted, in any form, or
by any means- electronic, mechanical, photo copying, recording, or
otherwise without the prior permission of envisage.
February 27, 2015
+70’-0” C.H
+ 3’-0” FFL
+ 14’-0” FFL
+ 25’-0” FFL
+ 36’-0” FFL
+ 47’-0” FFL
+ 58’-0” FFL
- 7’-6” FFL
APARTMENTS
````
RETAIL
0’-0” FFL
SECTION A SECTION BELEVATION
TR
4
3
2
UG
1
LG
CH
RL
+70’-0” C.H
+ 3’-0” FFL
+ 14’-0” FFL
+ 25’-0” FFL
+ 36’-0” FFL
+ 47’-0” FFL
+ 58’-0” FFL
- 7’-6” FFL
APARTMENTS
````
RETAIL
0’-0” FFL
SECTION A SECTION BELEVATION
TR
4
3
2
UG
1
LG
CH
RL

3. |Architectural Design Presentation|RAMAL AVENUE BAHRIA TOWN RAWALPINDI
envisage
| architecture interior management |
All rights reserved. No part of this drawing may be circulated,
reproduced, stored in retrieval system, or transmitted, in any form, or
by any means- electronic, mechanical, photo copying, recording, or
otherwise without the prior permission of envisage.
February 27, 2015
SYMETRICAL FORMATIONS
6 LOTS AVENUE
8 LOTS AVENUE
10 LOTS AVENUE
12 LOTS AVENUE

4. ASSYMETRICAL FORMATIONS
|Architectural Design Presentation|RAMAL AVENUE BAHRIA TOWN RAWALPINDI
envisage
| architecture interior management |
All rights reserved. No part of this drawing may be circulated,
reproduced, stored in retrieval system, or transmitted, in any form, or
by any means- electronic, mechanical, photo copying, recording, or
otherwise without the prior permission of envisage.
February 27, 2015
6 LOT AVENUE
8 LOT AVENUE
10 LOT AVENUE
12 LOT AVENUE

5. 3D ILLUSTRATIONS
|Architectural Design Presentation|RAMAL AVENUE BAHRIA TOWN RAWALPINDI
envisage
| architecture interior management |
All rights reserved. No part of this drawing may be circulated,
reproduced, stored in retrieval system, or transmitted, in any form, or
by any means- electronic, mechanical, photo copying, recording, or
otherwise without the prior permission of envisage.
February 27, 2015