Design has the power to shape how we think and feel. It’s also the tangible manifestation of intention. Conversely, how we create and what we design are the culmination of who we are as individuals coming together to make something for others. In this talk, Irene Au, Design Partner at Khosla Ventures, explores how our inner state manifests in design, and why the best thing we can do to become better designers may be to work on ourselves.

1. Design and the Self

3. Fiat Multipla

5. MANHOLE COVERS
IN THE U.S.
MANHOLE COVERS
IN JAPAN

10. John Maeda, Design In Tech report 2016

11. Useful
Usable
Desirable

12. FormDesign =

13. patriciasdesignsite.wordpress.com

20. Function
Form
Design =
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21. Dyson DC26

23. Brand
Function
Form
Design =
Design =
Design =

25. Experience
Brand
Function
Form
Design =
Design =
Design =
Design =

26. American Girl Doll

27. Problem Solving
Experience
Brand
Function
Form
Design Thinking =
Design =
Design =
Design =
Design =

29. ?
Problem Solving
Experience
Brand
Function
Form
Design =
Design Thinking =
Design =
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30. Self
Problem Solving
Experience
Brand
Function
Form
Design =
Design Thinking =
Design =
Design =
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32. What we make becomes a
tangible expression of our Self.

45. Greed
Attachment / Striving
Fear

47. Source:
PopChartLab.com

54. Design is the culmination of
intention, values, and principles
manifested in tangible form and
passed on to another.

68. Eldridge Street Synagogue, New York

69. St. Luke's Episcopal Church in Cahaba, Alabama

70. Sheikh Zayed Grand Mosque 3 (Abu Dhabi, UAE)

71. Sagrada Familia, Barcelona, Spain

75. Trellick Tower, North
Kensington

76. Wurster Hall
UC Berkeley campus

77. Boston City Hall

78. Hubert Humphrey Building, Washington, DC

79. Wotruba Church, Vienna

80. Monument to the Revolution, Croatia

81. Tjentište, former Yugloslavia

82. Western City Gate, Belgrade, Serbia

83. MUJI products

90. MakeBecome

91. Thank you.