Android DevCon 2013 Design
•
0 likes•747 views
This document discusses best practices for mobile app design and visual branding. It provides tips on choosing fonts, colors, icons and other design elements to create a coherent visual style that supports your brand goals. The document encourages sending app design samples to the email address provided for feedback and critiques on how effectively the visual design conveys the intended brand.
More Related Content
Similar to Android DevCon 2013 Design
Similar to Android DevCon 2013 Design (9)
More from gravityswitch
More from gravityswitch (8)
Recently uploaded
Recently uploaded (20)
Android DevCon 2013 Design
- 1. Pretty Mobile How to look good and why it matters Thursday, May 23, 13
- 2. You’ll Learn ‣ How visuals support brand ‣ Applying this to mobile ‣ Making your apps better ‣ The importance of icons Please consider sharing! Thursday, May 23, 13
- 3. Pay Attention What do you think of these apps? Thursday, May 23, 13
- 4. Thursday, May 23, 13
- 5. Thursday, May 23, 13
- 6. which... stood out as good? bad? Thursday, May 23, 13
- 7. worth $1b? Thursday, May 23, 13
- 9. for geeks? Thursday, May 23, 13
- 10. why? Thursday, May 23, 13
- 11. sorry... i lied 24 judgement calls in 7 second ‣ money ‣ education ‣ interesting ‣ etc. Thursday, May 23, 13
- 12. what’s your brand? professional large exciting useful grass roots fun easy personal corporate full featured relaxing Thursday, May 23, 13
- 13. your samples? send: ‣ screenshot or wireframe ‣ 3 phrases to describe your brand ‣ brand inspiration (optional) to: jess@gravityswitch.com Thursday, May 23, 13
- 14. A Little About You Thursday, May 23, 13
- 15. why’d ya come? Existing App New App Thursday, May 23, 13
- 16. $0.00 $.99 - $2.99 $3.99 - $9.99 $9.99+ other (internal app) pricing $ $ $ ? Free! $ $$ Thursday, May 23, 13
- 17. company size lone gunslinger 2-10 employees/partners 11-100 employees 100+ employees Thursday, May 23, 13
- 18. Thursday, May 23, 13
- 20. crayons use Photoshop well design 5 color pallets from this: win awards for graphic design design experience Thursday, May 23, 13
- 21. A Little About Me For perspective... Thursday, May 23, 13
- 22. I’m a Hard-Ass Thursday, May 23, 13
- 23. Thursday, May 23, 13
- 24. Thursday, May 23, 13
- 25. We make cool stuff with cool people. Thursday, May 23, 13
- 26. Web. Mobile. Marketing. Strategy. Teaching. Thursday, May 23, 13
- 27. You should also know Thursday, May 23, 13
- 28. Artists Critique Art Thursday, May 23, 13
- 29. It’s more fun to do great things Thursday, May 23, 13
- 30. What is Visual Brand? Hint: not a style guide Thursday, May 23, 13
- 32. Articulating Brand Thursday, May 23, 13
- 33. (Most) Style Guides are Dumb 55 pages! Thursday, May 23, 13
- 34. Please Don’t Ever do This Thursday, May 23, 13
- 35. Mood Board / Style Tile Thursday, May 23, 13
- 36. Mood Board / Style Tile Thursday, May 23, 13
- 37. Thursday, May 23, 13
- 38. Thursday, May 23, 13
- 40. Remember It doesn’t matter if you like it It doesn’t matter if your boss likes it It matters if it works! Thursday, May 23, 13
- 41. Design Elements Fonts, colors, menus & navigation Thursday, May 23, 13
- 42. Fonts How to choose Thursday, May 23, 13
- 43. serif = conservative Thursday, May 23, 13
- 44. serif = conservative sans-serif = modern Thursday, May 23, 13
- 45. when in doubt... easy to read small more common (digitally) ... use sans-serif. Thursday, May 23, 13
- 46. Strange Fonts are Hard Thursday, May 23, 13
- 47. What else to know ‣ Buy your fonts ‣ 3 fonts MAXIMUM ‣ S p a c i n g matters ‣ Android still limited... but Thursday, May 23, 13
- 48. you can’t go wrong with helvetica roboto source: theunderstatement.com Thursday, May 23, 13
- 49. Got Style? Menus & navigation Thursday, May 23, 13
- 50. main menu Thursday, May 23, 13
- 51. main menu Thursday, May 23, 13
- 52. main menu Thursday, May 23, 13
- 53. iPhone Vs. Android Thursday, May 23, 13
- 54. main menu Thursday, May 23, 13
- 55. colored navigation Thursday, May 23, 13
- 56. Color Matters Thursday, May 23, 13
- 57. Colors are HARD 2 years of Focused Practice Thursday, May 23, 13
- 58. A Good Color Palette Has... 5-7 Colors 2 that stand out 3-5 that are related Thursday, May 23, 13
- 59. Shortcut 1: Online colorblender.com Thursday, May 23, 13
- 60. Shortcut 2: From a Picture Thursday, May 23, 13
- 61. Shortcut 2: From a Picture Thursday, May 23, 13
- 62. What Else to Know Thursday, May 23, 13
- 63. What Else to Know ‣ Match your saturation level Thursday, May 23, 13
- 64. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better Thursday, May 23, 13
- 65. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching Thursday, May 23, 13
- 66. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ‣ Too much contrast = a Kmart flier Thursday, May 23, 13
- 67. Tips From the masters Thursday, May 23, 13
- 68. If you haven’t gone too far... ... You haven’t done your job. Thursday, May 23, 13
- 69. Consider wireframes Less to think about Good/Bad Thursday, May 23, 13
- 70. Thursday, May 23, 13
- 71. Rules of Thumb ‣ Cartoons don’t work ‣ Don’t use clipart (other than icons) ‣ Know if you want to stand out, or catch up ‣ Discard 3 effects before shipping Thursday, May 23, 13
- 72. Hiring a designer 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with Thursday, May 23, 13
- 73. Good/Bad Designer Thursday, May 23, 13
- 74. Good/Bad Designer What do you like? Thursday, May 23, 13
- 75. Good/Bad Designer What do you like? What do you want people to feel? Thursday, May 23, 13
- 76. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? Thursday, May 23, 13
- 77. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Thursday, May 23, 13
- 78. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? Thursday, May 23, 13
- 79. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? I’ll make you a style guide first. Thursday, May 23, 13
- 80. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? I’ll make you a style guide first. I’ll start with mood boards Thursday, May 23, 13
- 81. The Golden Rule If you can’t tell what you changed in the past 10 minutes, it’s time to stop working. Christine Mark Thursday, May 23, 13
- 82. Critiques critiques are about being critical jason@gravityswitch.com Thursday, May 23, 13
- 83. Icons what can we learn from logos Thursday, May 23, 13
- 84. Hiring a designer 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with Thursday, May 23, 13
- 85. What’s the Difference? Thursday, May 23, 13
- 86. There’s Also These Thursday, May 23, 13
- 88. Icons Should Be Iconic don’t tell a story one idea only simple shapes don’t overdo it Thursday, May 23, 13
- 90. What is Brand? other than a word designers use to charge more money... Thursday, May 23, 13
- 91. brand = emotions not a logo Thursday, May 23, 13
- 92. what does your app in 140 characters Thursday, May 23, 13
- 93. who uses it? in 140 characters Thursday, May 23, 13
- 94. what should users feel? national brands what emotions? what expectations do they have? Thursday, May 23, 13
- 95. What did Jessica do? look at some samples Thursday, May 23, 13
- 96. Ask Me Questions http://gravityswitch.com/andevcon jason@gravityswitch.com @jasonNmark eBooks (Thursday 8:30) Thursday, May 23, 13