Intro slides for my web live lightning critiques, including an embed of my "12 design rules for non-designers" handout.

1. LIGHTNING
CRITIQUES WITH BONUS REDESIGN
NERDS 2014

2. PLEASE SEND
SCREENSHOTS TO
JasonOnDesign.com
CRITIQUE
Designers@GravitySwitch.com

4. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
ABOUT US GOOD DESIGN IS DESIGN WITH INTENT

5. DON’T GUESS - TEST
WhichTestWon.com
JasonOnDesign.com

8. AND THE WINNER IS
no icons = 11% more conversions
JasonOnDesign.com

10. source: whichtestwon.com
40% more “add to cart” clicks

12. +200% click-throughs
+ 300% revenue
11% more conversions

13. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
GOOD DESIGNERS
USE DATA AND EXPERIENCE
JasonOnDesign.com

14. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
ANDREW

15. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
JasonOnDesign.com
HE NEEDS
A WHOLE LOT OF UGLY

16. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
I LOVE CHAOS!
JasonOnDesign.com

17. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
BRANDING
DESIGN
USABILITY
TECHNOLOGY

18. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
INDIVIDUALS & INTERACTIONS
OVER PROCESSES & TOOLS
JasonOnDesign.com
WORKING SOFTWARE
OVER COMPREHENSIVE DOCUMENTATION
CUSTOMER COLLABORATION
OVER CONTRACT NEGOTIATION
RESPONDING TO CHANGE
OVER FOLLOWING A PLAN

19. WE SCREW UP.
JasonOnDesign.com

20. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
I do all the
work

21. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
JasonOnDesign.com
MY GOAL?
BRING SOME CHAOS TO
YOU

22. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
DESIGN EXPERIENCE
Crayons
Use Photoshop well
Design 5 color pallets for this:
Win awards for graphic design
JasonOnDesign.com

23. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
YOUR SUPERPOWER
JasonOnDesign.com
Programming
Design
Usability
Other

24. SEND US YOUR SCREENSHOT Designers@GravitySwitch.com
COMPANY SIZE
Lone gunslinger
2-10 employees/partners
11-100 employees
100+ employees
JasonOnDesign.com

25. BRAND TEST
JasonOnDesign.com

26. JasonOnDesign.com
PAY ATTENTION
• Which is targeted to women?
• Which is for doctors only?
• Which is the most popular?
• Which is made by a $2b company?
• Which is homegrown?

27. A

28. B

29. C

30. D

31. E

32. F

33. G

34. WHO HAS A GUESS?
• Which is targeted to women?
• Which is for doctors only?
• Which is the most popular?
• Which is made by a $2b company?
• Which is homegrown?
JasonOnDesign.com

35. 12 JUDGEMENT CALLS
JasonOnDesign.com
In 7 seconds:
• Money
• Education
• Interesting
• Etc.

36. KNOW. FEEL. DO.

37. JasonOnDesign.com
LET’S GO.

38. WHAT HAVE THE
DESIGNERS MADE?
JasonOnDesign.com

39. GravitySwitch.com
JasonOnDesign.com
21 Best Practices for Higher Ed Web Dev.
Tomorrow at 4PM

40. source: The Logo Company
JasonOnDesign.com