1. Welcome!
Social Love
#CropMeetup
Twitter: Crop_meetup
http://www.meetup.com/designcrop/
Tuesday, March 26, 13

2. Things Every Designer Should
Know About Marketing
Tori Pratt + Kendall King
Tuesday, March 26, 13

3. Agenda
Ni hao 1. Kendall Talks SEO
2. Tori Covers Conversions
3. Panel Discussion
Tuesday, March 26, 13

4. Search Engines are blind to
your pretty pictures.
• Some Images Have Great Info
• Use Alt Tags
• Content as text, not images
Example Site
Tuesday, March 26, 13

5. Search Engines read heading
elements like a table of contents.
• Properly style and use the h1,
h2, h3... ect.
• Avoid abusing the h1 power.
(over optimization)
Tuesday, March 26, 13

6. Site Speed - not at a medium pace.
• Compress your damn files
• Leverage your damn cache
Tuesday, March 26, 13

7. Avoid Bouncers!
• Design with a clear/focused message so
the customer knows they found
• The right spot
• Sensible navigation and bread crumbs
(html or css)
• Make it visually stimulating
• Avoid errors
• Responsive to mobile devices
Tuesday, March 26, 13

8. Designing to Sell
Creating a Clear Conversion Path
Tuesday, March 26, 13

9. 1
Track everything!
Tuesday, March 26, 13

10. 2
Subliminal
Suggestion
Tuesday, March 26, 13

11. 3
Prevent Choice
Paralysis
Tuesday, March 26, 13

12. 4
AIDA
Attention, Interest, Desire, Action
Tuesday, March 26, 13

13. 5
Guide Attention
Tuesday, March 26, 13

14. 6
Next Actions
Tuesday, March 26, 13

15. 7
The Gutenberg Rule
Tuesday, March 26, 13

16. Tools
• Google Analytics Content
Experiments
• Unbounce Landing Page
Builder
• Visual Website Optimizer
Tuesday, March 26, 13

17. Thanks!
Tori Pratt + Kendall King
Tuesday, March 26, 13

18. Panel Discussion
Tori Pratt + Kendall King + Corey Brinkmann
Tuesday, March 26, 13

19. Thanks for Coming!
And special thanks to our sponsors:
Tuesday, March 26, 13

20. Social Love
Crop
http://www.meetup.com/designcrop/
Twitter: Crop_meetup / #CropMeetup
Host
Atlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com
Co-Organizer
Eileen Allen / twitter: @eileenallen / dribbble: eileenallen
Co-Organizer
Corey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann
Presenters
Tori Pratt / Kendall King / Corey Brinkmann
Tuesday, March 26, 13