The document outlines the course descriptions for a Bachelor of Arts in Business Communication degree program. It lists 48 courses across various subject areas including business mathematics, statistics, psychology, literature, science, keyboarding, call center operations, customer service, public relations, management, and business law. The program aims to provide students with both theoretical knowledge and practical skills for a career in business communication. It culminates in a 12-credit practicum or thesis writing requirement where students apply their learning in a professional field.

1. [BUSINESS COMM September 2, 2011
COURSE DESCRIPTIONS
Bachelor of Arts in Business Communication
BUSMATH Business Mathematics 3
The course covers the basic arithmetic skills as well as general information on business
procedures. It aims provide the students with confidence in the mathematical
computations on business problems such as the four fundamental operations of
mathematics, whole numbers, decimals, fractions, percentage, and interest.
ELESTAT Elementary Statistics 3
This course presents basic statistical concepts and essentials in data analysis. Topics for
discussion include collection, presentation and analysis of empirical data with emphasis
on the applications of descriptive statistics to real-life situations. Descriptive numerical
measures of variations will be discussed through problem solving. It introduces the
normal distribution, simple correlation and linear regression which are essential in
understanding basic ideas of statistical inference.
ADVSTAT Advanced Statistics 3
This course will introduce students to different types of statistics and statistical
methods applied in business problems. Includes descriptive statistics, business
forecasting, statistical inference, and regression. Students will then be able to
determine which statistic and /or method is appropriate for a given situation. Emphasis
will not be placed on memorizing formulas, but instead will be placed on applying
statistics to real world business problems.
Lit 2 World Literature 3
The course emphasizes the study and consideration of the literary, cultural, and
human significance of selected great works of the Western and non-Western literary
traditions. An important goal of the class is to promote an understanding of the works in
their cultural/historical contexts and of the enduring human values which unite the
different literary traditions. The course's pedagogy gives special attention to critical
thinking and writing within a framework of cultural diversity as well as comparative and
interdisciplinary analysis.
NatSci 3 Environmental Science 3
This course will introduce students to major ecological concepts and the environmental
problems that affect the world in which we live. Topics covered will include ecosystems
and how they work, population, agriculture, water and air pollution, pesticides, solid
waste, alternative energy sources and a variety of other topics. This will provide the
students to become aware of the interactions of people and their environment. It also
relates important environmental issues to the lives of the students and their families.

2. [BUSINESS COMM September 2, 2011
Psych1 General Psychology 3
A course designed to cover important conceptual, scientific and historic foundations of
the field of modern psychology.
PerDev Personality Development 3
This course deals with the dynamics of personality development. It aims to guide
students to develop themselves to their ideal persona as to become more aware of their
personality handicaps. It will also provide teachings that would expand their self –
realization as they reflect on their existing value system, their life philosophy, paradigms
and perceptions. Through this course students will be able to understand how different
factors of personality influence their present behavior. This course will develop student’s
outlook to success and happiness, customer orientation, company values, grooming and
self-presentation.
KBDG 1 Computer Keyboarding I (Lab Course) 3
This course is designed for students to develop and enhance touch skills for entering
alphabetic, numeric, and symbol information on a keyboard. It also helps students to
emphasis on the technique, keying rate, numeric keypad proficiency and error
correction.
KBDG 2 Computer Keyboarding 2 (Lab Course) 3
This course is designed to enhance students speed acceleration and accuracy to
achieve the 30 words per minute target. It also includes encoding different business
letters and memoranda using MS Word.
CC TECH1 Call Center Technology 1 (Lab Course) 3
This course shall provide the students skills on the basic computer concepts and
operations , Windows exploration, Internet Fundamentals , Word Processing and
spreadsheet application. It will also discuss computer networking concepts and VoIP
Phones operation.
CC TECH2 Call Center Technology 2 (Lab Course) 3
This course will provide the students discussions on Call Center trends and
technologies. Students are also expected to acquire the skills in creating powerful
presentations, and creating and managing databases.
Comm2 Cross Cultural Communication 3
This course aims to help students develop cross-cultural knowledge; distinguish
cultural outlook; identify cultural differences and comprehend the importance of
cultural awareness in effective communication. This course will also guide student in
developing and understanding cross-cultural communication strategies and techniques
through comprehension of Intercultural Communication Theories and Patterns. This
covers American, Australian and European cultures.

3. [BUSINESS COMM September 2, 2011
CC CUST 1 Customer Care and Call Handling Skills (Lab Course) 3
This course is designed to give call center and help desk professionals the core skills,
competencies, confidence and practice to build customer relationships, create a positive
business image, recognize customers' demands, and adapt strategies to meet those
needs through use of world-class customer care and call handling techniques.
CC CUST 2 Enhanced Customer Relations Skills (Lab Course) 3
This course provides students with the techniques and skills needed to perform
Customer Relations Associate tasks. Procedures are introduced and practiced with
hands-on experience. Students also participate in taking “live” customer interactions
and increases the number of tasks they are able to assist with based on the new skills
they are acquiring. This course provides students with the basic understanding and skill
set for delivering the highest quality of customer service and customer loyalty.
CC OPS Contact Center Operations and Management (Lab Course) 3
This course is designed to introduce the art and science of contact center operations
which aims to develop student’s tactical skills. This course also focuses on
comprehensive skills and knowledge necessary to manage a small, midsize, new, or
challenged center. Course content covers tactical management responsibilities, from
the most fundamental tasks of hiring, training, coaching, maintaining morale,
forecasting, scheduling and using performance metrics; all the way through leadership.
CC SALES BPO Sales and Collection (Lab Course) 3
This course will cover the process involved in effective sales and collection,
marketing strategy this involves different techniques that have been proven to maximize
efficient sales result. This course introduces students to the different phases in selling
that would help them develop selling skills.
Rec Mgmt Records Management 3
The course will cover the necessary knowledge, skills and attitude in managing and
maintaining the records of the organization for purposes of innovation, improving
business processes, protection of organizational stakeholders interests, avoidance of
data loss, quicker disaster recovery, lowering costs and risks of litigation, and protecting
the cultural aspects of organizational information for long-term use. It will deal on
records management tools, filing systems, information management program, creation ,
distribution, storage and preservation of records.
OJT On-The-Job Training (300 Hrs- Industry Based Training) 6
This course covers skills, knowledge and competencies necessary for the normal
working situation, using the actual tools, equipment, documents or materials to
improved one's capability, capacity, and performance. Students are taught
communication skills approaches and strategies in processing and transmitting
information in the workplace.

4. [BUSINESS COMM September 2, 2011
AdEPT Advanced English Proficiency Training 6
This course covers the knowledge , skills and competencies needed to enhance the
students proficiency in the English language prior to employment.
PR 1 Introduction to Public Relation 3
This course deals on the basic look at business public relations, including introductory
education in marketing as one visible form of business communication.
PR 2 Public Speaking 3
This course is designed to introduce students to public speaking, and assist in gaining
self-confidence while developing formal and informal communications skills. Students
will learn organizational and time management processes as well as delivery in a variety
of pubic speaking forums including informal speaking, demonstration, informative,
persuasive, and extemporaneous and impromptu speaking. Introduction to competitive
speaking is an extended or enrichment activity.
Prin Man Principles of Management 3
This course is an introduction to the management function. It will focus on the theory
and fundamental concepts of management including planning, organization, leadership,
and control. This class will review the evolution of management thought, function and
practice and will stress current approaches and emerging concepts.
BComm1 Introduction to Business 3
The course will cover the fundamentals of business organization and procedures to
acquaint you with management principles, business terminology, types of business
organizations and their control, the role of business organizations in contemporary
society
BComm2 Project Management 3
This course covers some of the issues related to manage projects in an organizations.
Topics will include concepts of project planning and organization, budgeting and control,
and project life cycles, concepts related to organizational workflow including the staffing
process, project planning, elements, and the project plan contents and project
communications, project scheduling techniques including WBS, CPM, PERT, GANTT
CHARTS, resource constrained scheduling.
BComm4 Business Ethics 3
In this course, the ethical issues facing businesses including acceptable risk,
intellectual property, worker ’s rights, whistle-blowing, outsourcing, and ethical issues in
marketing will be discussed.

5. [BUSINESS COMM September 2, 2011
BComm5 Web Design (Lab Course) 3
This is a course designed to prepare a student to plan, create, design, critique, and
maintain web sites. Usability issues such as architecture, navigation, graphical
presentation, and page structure are examined. Students will learn a wide variety of
proficiencies including Joomla and HTML coding, graphics, and design. Internet usage
and research is an integral component of this course, as well as, the use of the digital
camera, scanner, and Microsoft PhotoEditor. Major projects include: community web
sites, current event websites, and professional business web sites.
OrgComm Organization and Communication 3
The course will cover the theories and practice of organizational communication, the
role of communication in business organizations and the application of communication
theory to the solution of communication problems in organizations. The student will
also study the themes of communication, empowerment, and technology and their
impact on organizations.
PR4 Public Relations Writing 3
The course covers all forms of writing for public relations, including press releases,
public service announcements, magazine queries, securing television and radio
interviews, coverage memos, media alerts, features, trade press releases, newsletters,
backgrounders, and public relations presentations. It teaches skills of persuasive writing
that will be of great value for anyone seeking employment in any of the information
industries, from arts and entertainment to politics.
BComm6 Business and Labor Laws 3
This course provides an overview on the laws that shape the way business is carried
on, general introduction to the legal environment that affects individuals, businesses,
and business transactions, the manner in which contracts are made and enforced,
agency law, business organizations, employment and labor laws, creditors' rights,
bankruptcy, property law (real and personal), and estates.
BComm7 Events Management 3
This course covers an indepth knowledge about the specialized field of "event
management". The students will learn and apply management techniques and
strategies required for successful planning, promotion, implementation and evaluation
of special events.
BComm8 Social Media and Electronic Communication
3
The course will explore the new media landscape in terms of online expression, social
networking, identity management, community building, and citizen journalism. Identify
opportunities and challenges individuals, news organizations, and businesses face
regarding communication, identity/brand management, and community building. stu-
dents will be required to participate in social networks, forums, blogs, wikis, micro-blogs,
folksonomies, and virtual worlds.

6. [BUSINESS COMM September 2, 2011
Psych2 Business Psychology 3
This course will provide a survey of Industrial and Organizational Psychology,
focusing on the application of psychological theory to understand and solve problems in
the workplace. topics such as selection, training, performance appraisal, work
motivation, and organizational theories, job and task analysis, the effects of attitudes,
motivation, group dynamics, leadership, job satisfaction, productivity, and morale.
PRACTICUM (700 HRS ) OR Thesis Writing 12
This course will cover the application of skills, knowledge and competencies learned
in the classroom through practicum for 700 hours or thesis writing. Field of
concentration will be focused but not limited to News writing / Creative Writing,
Marketing / Advertising and Promotion, Management Support, Event Organizing,
Web Designing, Technical Support, TV/Radio/Print Media Production, Contact
Center/Call Center.