Denmark is a northern European country with a population of over 5 million people. It has a constitutional monarchy government and a mostly Lutheran Christian population. Denmark has a highly developed economy and culture. Some of its largest companies include Lego, Novo Nordisk, Vestas Wind Systems, and Maersk. Historically an agrarian society, Denmark transitioned to an industrial economy in the 20th century. It currently has a very strong economy and ranks highly in international business environment rankings. Denmark maintains diplomatic and economic relations with many countries around the world.

1. International Business
DENMARK

2. DENMARK

3. On the map!
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4. Brief Overview
• Facts and Statistics
• Location: Northern Europe bordering
Germany 68 km
• Capital: Copenhagen
• Climate: temperate; humid and overcast;
mild, windy winters and cool summers
• Population: 5,413,392
• Religions: Evangelical Lutheran 95%,
other Protestant and Roman Catholic 3%,
Muslim 2%

5. Government:
Type: Constitutional monarchy.
• Constitution: June 5, 1953.
• Branches: Executive--queen (chief of
state), prime minister (head of
government), cabinet. Legislative--
unicameral parliament (Folketing).
• Political parties (represented in
parliament): Venstre (Liberal), Social
Democratic, Conservatives, Socialist
People's, Social Liberal, Unity List, Danish
People's, New Alliance.

6. CULTURE
LITERATURE
PAINTING – SCULPTURE
FILM
DESIGN- ARCHITECTURE

7. CULTURE AND LIFESTYLE:
• Highly developed society,
• Very proud people in relation to their
life styles.
• Environmentally friendly, recycling
their trash and sewage
• Denmark is an egalitarian society.

8. Denmark
Area: 43 098 km2
Population: 5,6 Mio
Official language: DanishCapital:Copenhagen
Communication
Culture International
Language
knowledge
High
Language tone Neutral
Handshake Always
Communication
style
Direct & open
Cultural Influences
Day starts Average
Dress Style Casual
Appearance value Modest
Punctuality Absolute must
Lunch/Dinner Simple
Gift habits Limited
Company Structure
Organization Flat
Orientation People-oriented
Networking
Importance
Limited
Flexibility Adaptable
Work Interaction
Speed of trust Medium
Program analysis Thorough plan
Decision making Team
Time to decide Fast
Importance of rules Medium
Style Informal
Uncertainty level Low

9. MULTINATIONALS AT
DENMARK

10. MULTINATIONALS AT Denmark
• Breweries
– Carlsberg Group
• Biotechnology
– Novozymes A/S
• Children’s Toys
– Lego Group
• Energy
– Vestas Wind Systems
• Shipping
– A. P. Moller-Maersk Group (Maersk)

11. PAST AND PRESENT ECONOMY:
• AGRARIAN SOCIETY
• A thousand-year old farming and
fishing country was thus rapidly
changing into a fully developed
industrial nation
• From milk, sugar beets, eggs and meat
from the farms to a production of
powdered milk, sugar, cakes, tinned
meat, etc.

12. PAST & PRESENT RELATIONS WITH
NEIGHBOURING COUNTRIES:
NORWAY
ICELANDSWEDEN
FINLAND

13. Ambassador to China

14. Ambassador to China
• Denmark was among the very first countries to
establish diplomatic relations with the People’s
Republic of China in 1950
• Economic and people-to-people contacts have
become steadily stronger.
• Strengthening relations between China and
Denmark is in mutual interest
• Many Danish companies are present here in
China and many Danes are living here.

15. Ambassador Stig Barlyng to
Ghana
• The Danish embassy located precisely on
dr. Isert road,
• Cooperation with Ghana is a humanistic
and pragmatic approach,
• Principles together and respect each other
• Strategy for poverty reduction.

16. The Danish Ambassador to
Vietnam,
Peter Lysholt Hansen
• Vietnam's strongest ally in the fight
against climate change
• Building up the efforts to mutual
cooperation
• Promotion of tourism

17. Foreign Trade policy

18. Denmark Is Doing Well
International Rankings:
EIU ―Business Environment Rankings: DK. nr. 1 (2008
WEF ―Global Competitiveness DK nr. 3 (2008)
World Bank—ease of doing business rank: nr. 5 (2008)
IMD world competitiveness scoreboard: DK nr. 6 (2008
Forbes ―Capital Hospitality DK nr. 4 (2007)
DK Among the 11 Richest Countries in OECD:
Record high employment—over 2.8 M
Surplus on current account 2007—08 20 B. DKK
Lowest unemployment rate since 1974
Surplus on public budget—75, 6 B. DKK in 2007

19. Recommendations for
Denmark
• Denmark must improve its bilateral ties
with its neighboring countries.
• Denmark can expand its trade by
improving their relationships with the
Muslims countries.
• Denmark can avail more growth
opportunities by enhancing its
influence in EU.
• Leading producer of high technological
wind power solutions and earn foreign
exchange.