The document discusses how businesses can leverage data and analytics to gain a competitive advantage. It states that $1.6 trillion in value will be available to businesses that embrace data over the next four years. It then outlines Microsoft's data platform and tools for collecting, managing, analyzing and gaining insights from data including SQL Server, Azure, Cortana Analytics Suite and Power BI.

2. Turning data into a business advantage -
Big Data. Small data. All data
…an updata from Microsoft.

3. The opportunity is
bigger than you
may think
$1.6Tdata dividend available
to businesses that embrace data
over the next four years
speed
More
people
New
analytics
Diverse
data
How?
Data source: Microsoft and IDC, April 2014

5. Hvordan kan
Microsoft så
hjælpe jer med
at transformerer
jeres forretning?

6. MobileReports
Natural
language queryDashboardsApplications
StreamingRelational
Internal
& external

Non-relational NoSQL
Orchestration
Machine
learningModeling
Information
management
Complex event
processing
The Microsoft
data platform
Data

8. 146.03K145.84K145.96K146.06K 40.08K38.84K39.99K40.33K

12. Connect live to your on-premises data
Live Query & Scheduled Data Refresh

14. Demo

15. SQL Server 2016
Everything built-in

16. SQL Server 2005
SQL Server 2008
SQL Server 2008 R2
SQL Server 2012
SQL Server 2014
SQL Server 2016
Extended support for SQL Server 2005 ends on April 12, 2016
Performance &
productivity
Mission critical Self-service BI Cloud-ready
Mission critical &
cloud performance
Advanced analytics
& rich visualizations
The evolution of SQL Server

17. SQL Server 2016: Everything built-in
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Consistent experience from on-premises to cloud
Microsoft Tableau Oracle
$120
$480
$2,230
Self-service BI per user
In-memory across all workloads
built-inbuilt-in built-in built-in built-in
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster
at massive scale
0 1
4
0 0
3
34
29
22
15
5
22
6
43
20
69
18
49
3
0
10
20
30
40
50
60
70
80
2010 2011 2012 2013 2014 2015
SQL Server Oracle MySQL SAP HANA TPC-H non-clustered 10TB
Oracle
is #4#2
SQL Server
#1
SQL Server
#3
SQL Server
National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015

18. 0100101010110
SQL Server
OLTP
SQL Server
Data Warehouse
ETL
In-memory
ColumnStore
In-memory
OLTP
Real-time business problem
detection
Business problem
2-24
hrs
Real-time operational analytics
In-memory
Up to 30x faster transactions with in-
memory OLTP
Queries from minutes to seconds
Real-time
operational analytics
built-in
MissioncriticalOLTP
NEW

19. Protect your data at rest and in motion
without impacting database performance
Mostsecuredatabase
Always Encrypted
Query
TrustedApps
SELECT Name FROM
Patients WHERE SSN=@SSN
@SSN='198-33-0987'
Result Set
SELECT Name FROM
Patients WHERE SSN=@SSN
@SSN=0x7ff654ae6d
Column
Encryption
Key
Enhanced
ADO.NET
Library
Column
Master
Key
Client side
ciphertext
Name
243-24-9812
SSN Country
Denny Usher 198-33-0987 USA
Alicia Hodge 123-82-1095 USA
Philip Wegner USA
dbo.Patients
SQL Server
dbo.Patients
Philip Wegner
Name SSN
USA
Denny Usher 0x7ff654ae6d USA
Alicia Hodge 0y8fj754ea2c USA
1x7fg655se2e
Country
NEW
Philip Wegner
Name
1x7fg655se2e
SSN
USA
Country
Denny Usher 0x7ff654ae6d USA
Alicia Hodge 0y8fj754ea2c USA
dbo.Patients
Result Set
Denny Usher
Name
0x7ff654ae6d
SSN
USA
Country
198-33-0987

20. OLTP Apps Big Data & Analytics Comprehensive BI
Streaming
IoT
Social
Modern Data Warehouse
Transformative Modern Data Warehouse
Big Data Storage
NoSQL
Data Lake
CRM
ERP
Business Analyst
BI Users
IT Pro
Data Mart or
Operational Data
Store
+ other data sources
LOB
Finance
Web

21. Highest performing data warehouse
In-memory built-in
Scale to MPP
on-premises & in the cloud
Simple T-SQL
to manage structured
and unstructured data
½the cost
of Oracle Exadata
On-premises, cloud, or hybrid
Consistent experience from on-premises to cloud
+
SQL Server
in Azure VM
Azure
SQL Data Warehouse
SMP MPP
Petabyte-
scale
Data marts
SMP
SQL Server +
Analytics Platform System
MPP
SQL Server
Data marts Petabyte-
scale
HighestperformingDW
NEW
NEW

22. In-database Advanced Analytics
Build intelligent applications with SQL Server R Services
Open Source R with in-memory &
massive scale - multi-threading and
massive parallel processing
AdvancedAnalytics
NEW
NEW
R built-in to SQL Server
Mission critical OLTP
R built-in to your
T-SQL
Real-time operational
analytics
without moving the data
NEW

23. Microsoft
Two offers
Cortana Analytics Suite SQL Server 16
On-Premises

25. Upgrade easily
Without breaking changes
Clone
environment
Upgrade &
compatibility testing

Accelerate upgrade cycle with new
tools built-in
New tools built-in to ease upgrades
New upgrade advisors
Upgrade and optimize existing query
plans with new Query Data Store
NEW

26. 2015
June
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31
If you are still running Windows Server 2003 or SQL Server 2005 in your datacenter, now
is the time to plan and execute a migration strategy to protect your infrastructure.
SQL Server 2005 extended support
is ending April 12, 2016
Windows Server 2003 support
ended July 14, 2015
26

27. Video
Link