Demystifying Media & Design Careers
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Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director.
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Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Programming Foundation Models with DSPy - Meetup Slides
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
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Demystifying Media & Design Careers
- 1. DEMYSTIFYING MEDIA & DESIGN CAREERS March 7, 2013 PRESENTED BY Alex Schmelkin
- 2. ABOUT ME First job Hofstra UCCE (1995) First website Hofstra.edu (1996) Yesterday MCNY (1997) Founded Davanita (1998) Acquired by Avatar (2000) Today Ai (2002+)
- 4. • Founded 2002 WE PLAN • Manhattan AND BUILD • 50 Employees DIGITAL • Transactional Expertise BUSINESSES • End-to-end Ecommerce • IMA Top 10 Agency
- 8. IN OR OUT?
- 9. IN OR OUT? BRAND vs. AGENCY
- 10. BRAND vs. AGENCY • Steady • Variety of projects • Build a career and • Dynamic and creative advance environments • Great exposure to • Learn from great commercial concepts people, quickly • Ownership and control • Can get “stuck” on • Can get “stuck” on accounts projects • Agency hopping
- 12. THE INDUSTRY EXPECTS YOU TO BE A SPECIALIST.
- 13. COMMON CAREER PATH IN DIGITAL INDUSTRY. SPECIALIZED Years 2 – 5 YEARS IN CAREER
- 14. COMMON CAREER PATH IN DIGITAL INDUSTRY. MANAGEMENT SPECIALIZED BUSINESS Years 2 – 5 YEARS IN CAREER
- 15. Example Ai Project Team Management Project Manager Engagement Manager Chief Experience Officer Strategy UX Design Technology Digital Strategist UX Lead Design Lead Tech Lead Business Analyst Info Architect Art Director Developer(s) Data Analyst Content Strategist Visual Designer(s) Fender(s) UX Researcher Copywriter QA Engineers(s) Digital Strategist Sys Admin
- 17. NETWORK Get yourself out there. It pays off. Participate in local meet-ups. Consider an internship. Publish some thoughts. Attend an industry conference. Start early with LinkedIn. Find a good recruiter.
- 18. INTERN (2005)
- 19. SENIOR PM (2013)
- 20. YOU • Write thoughtful cover letters BUILD YOUR • Build a portfolio site PERSONAL • Connect on LinkedIn Demonstrate personality BRAND • during interviews • Share 2-year goals