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DEMOCRATING BIZ AND PRODUCT
INNOVATION USING ONTOLOGIES
DEMO Q3 - 2017
Jorge Fernández & Marc Pou, 06.10.2017
4 SUPER TOOLS TO INNOVATE
Esto es todo lo que teníamos que decir sobre sexo
… AND WHAT HAPPENS IN A COMPANY?
User
Biz Dev
UX + PO + DEV
Data & InsightsMarketingSales
Customer Care
GM • Missunderstandings
• Lost of information
• Lack of key data
• Errors & Rework
• Wrong decisions
6
SIX
9
2x3
6
3+SIX
3+(2x3)
3+3
NINE
HOW TO SOLVE IT? ONTOLOGIES
• Simple way to model and explore a business
• Identifies entities and relationships of the domain
• Makes communications easier
•Aligns vocabulary and people
Employer Ad Candidate
Posts
Applies
Entities
Relations
3 WAYS TO INNOVATE
1.- TRADITIONAL
2.- ONTOLOGY BASED
INNOVATION: ADD, REMOVE OR CHANGE ENTITIES OR RELATIONSHIPS
Employer Ad
Candidate
Posts
Applies
Coach
Follow
Help
A) AÑADIENDO RELACIONES
B) AÑADIENDO ENTIDADES
ONTOLOGY BASED3.- DRUNK MONKEY
DRUNK MONKEY DEMO
MOTOR ONTOLOGY v0.69
Por cierto, aquí también
hablamos de sexo…
ALIGN THE COMPANY BEFORE START TO INNOVATE
?
ONTOLOGIES CAN CONTRIBUTE TO BE ONE TEAM
• The user is always in the center
• Sharing the same and complete vision of the business
• Sharing the same semantic domain in all the organization
• Innovate based on shared vision and shared semantic
HOW TO CREATE AN ONTOLOGY FROM THE USER JOURNEY
User
Centered
User Journey describes
how the user solves his
business problem
To create the ontology
• Identify entities and relationships
• Review with several business roles
• Iterate until get an agreement
• Ontology is live
UX
D&I’sCC
BD
PO + DEV
Demo: Ontology Manager
PON UNA ONTOLOGÍA EN TU DÍA A DÍA
• An ontology is a funny and fast way to model a business.
• Everybody can play to model a business. It helps people to learn.
• It’s portable and easy to maintain (only requires a pen and a sheet).
• Shows the global picture and aligns people.
So, ontologies should be present in all company’s business processes
USE CASES
• OD: Welcome kit
• Product Owner: Big picture and aligns team.
• DEV: impact analysis
• D&I’s: Alignment, KPIs creation
So, ontologies should be present in all company’s business processes
NEXT STEPS
• Create a CROSS community
• (PO, UX, DEV, BD, D&Is and OD).
• Free for early adopters
• Volunteers?
• Model the DWH
• Model the Schibsted Spain Ontology (desde Fotocasa)
• Innovate fast furious
Democratizing Biz and Product Innovation Using Ontologies

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Democratizing Biz and Product Innovation Using Ontologies

  • 1. DEMOCRATING BIZ AND PRODUCT INNOVATION USING ONTOLOGIES DEMO Q3 - 2017 Jorge Fernández & Marc Pou, 06.10.2017
  • 2.
  • 3. 4 SUPER TOOLS TO INNOVATE
  • 4. Esto es todo lo que teníamos que decir sobre sexo
  • 5.
  • 6. … AND WHAT HAPPENS IN A COMPANY? User Biz Dev UX + PO + DEV Data & InsightsMarketingSales Customer Care GM • Missunderstandings • Lost of information • Lack of key data • Errors & Rework • Wrong decisions 6 SIX 9 2x3 6 3+SIX 3+(2x3) 3+3 NINE
  • 7. HOW TO SOLVE IT? ONTOLOGIES • Simple way to model and explore a business • Identifies entities and relationships of the domain • Makes communications easier •Aligns vocabulary and people Employer Ad Candidate Posts Applies Entities Relations
  • 8. 3 WAYS TO INNOVATE
  • 10.
  • 12. INNOVATION: ADD, REMOVE OR CHANGE ENTITIES OR RELATIONSHIPS
  • 16. MOTOR ONTOLOGY v0.69 Por cierto, aquí también hablamos de sexo…
  • 17. ALIGN THE COMPANY BEFORE START TO INNOVATE ?
  • 18. ONTOLOGIES CAN CONTRIBUTE TO BE ONE TEAM • The user is always in the center • Sharing the same and complete vision of the business • Sharing the same semantic domain in all the organization • Innovate based on shared vision and shared semantic
  • 19. HOW TO CREATE AN ONTOLOGY FROM THE USER JOURNEY User Centered User Journey describes how the user solves his business problem To create the ontology • Identify entities and relationships • Review with several business roles • Iterate until get an agreement • Ontology is live UX D&I’sCC BD PO + DEV
  • 21. PON UNA ONTOLOGÍA EN TU DÍA A DÍA • An ontology is a funny and fast way to model a business. • Everybody can play to model a business. It helps people to learn. • It’s portable and easy to maintain (only requires a pen and a sheet). • Shows the global picture and aligns people. So, ontologies should be present in all company’s business processes
  • 22. USE CASES • OD: Welcome kit • Product Owner: Big picture and aligns team. • DEV: impact analysis • D&I’s: Alignment, KPIs creation So, ontologies should be present in all company’s business processes
  • 23. NEXT STEPS • Create a CROSS community • (PO, UX, DEV, BD, D&Is and OD). • Free for early adopters • Volunteers? • Model the DWH • Model the Schibsted Spain Ontology (desde Fotocasa) • Innovate fast furious