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縁DEMIC - Experience design - sensory multimodalities
- 1. SCIENTIFIC INPUT EXPERIENCE DESIGN Dr Alice BALLÉ The relevance of sensory multimodalities to create engagement in an experience & SENSORY MULTIMODALITIES
- 2. A CONNECT B
- 3. A B WHAT IS THE BEST WAY TO CONNECT A AND B ? HOW TO CHOOSE/CREATE THE BEST OPTION? 1 2 3 4 5
- 4. A B ? ? RESOURCES / SPECIFICITIES WHAT ARE A AND B EXACTLY?
- 5. A B WHY ARE WE CONNECTING A AND B? WHAT ARE WE LOOKING FOR? PURPOSE OF CONNECTION
- 6. A B EXTERNAL CONTEXT WHAT IS SURROUNDING US, WHAT IS THE CONTEXT?
- 7. A B TOOLS and METHODS WHAT METHODS AND BUILDING TOOLS EXIST? WHAT CAN WE DO?
- 8. AUDIENCE TOURISTIC/CULTURAL ASSET ? ? RESOURCES / SPECIFICITIES - applied -
- 9. AUDIENCE TOURISTIC/CULTURAL ASSET RESOURCES / ANALYSIS Education Cultural expectations Budget Capacity of wonder Capacity of concentration (focus) Digital literacy - applied - Disabilities Audience profiling
- 10. AUDIENCE TOURISTIC/CULTURAL ASSET RESOURCES / ANALYSIS - applied - Type (tangible or not ?) Depth and technicity Moral weight Local stakes Multifacets of value Inventory / situational analysis
- 11. PURPOSE OF CONNECTION - applied - AUDIENCE TOURISTIC/CULTURAL ASSET Complexe and multimodal EXPERIENCE
- 12. PURPOSE OF CONNECTION PURPOSE OF CONNECTION - applied - AUDIENCE TOURISTIC/CULTURAL ASSET Complexe and multimodal EXPERIENCE From Informative Contemplative To Narrative Participative Physical enrichment Data, informations Discovery Social sharing Emotional bond Entertainment Philosophical messages Education PURSUIT OF ENGAGEMENT =
- 13. Complexe and multimodal EXPERIENCE PURSUIT OF ENGAGEMENT = Mental engagement STORYTELLING Projection and emotional mirroring = mental immersion, more memorable, more satisfaction Physical engagement SENSORY STIMULI Multimodalities and diversification of senses = physical immersion, intensity, memorability
- 14. THANK YOU THANK YOU FOR YOUR ATTENTION
Editor's Notes
- In just 2 hours, I wont have time to go deeply into research topic, but i will try to give an overview of the thinking process, and of the scientific approach that we can have on those differents points. I can not go deep into each points, but I can lead you to them and show you so depth. Today and tomorrow will be complementary.
- In order to initiate our process of thought, I will use this image. let’s imagine to lands, two islands. A and B. We want to connect them. But the question is how ?
- What will be the best way to connect A and B ? There are thousands of options. Depending on our need, our abilities, our surroundings. (XXX) Some that we already known, but also some that we don’t even know yet. So (XXX) how to choose or create the best way to connect them. Well, « best » is something relative, it has to be the « best » regarding to something. Regarding to our goal, our environement, etc. There are many variables to observe in order to optimize our choice. It wiould make no sense to build one option without considering them before. Threfore, we are goin to explore all those things that must be considered before in order to choose the best option
- In order to build the best connection between a and b, and choose the best option, first it will be important to actually understand what are the two parts that we are connecting. (XXX) What are A and B exactly ? They might have some specificities (XXX) or resources that will impact the relevance of our final choice. What materials do we have on each side ? We have to properly identify the two parts that we want to connect
- Another point will be to understand What is the purpose of the connection. (XXX) Why are we doing this, what are we looking for ? Is it to answer emotional needs, (XXX) is it to acquire more knowledge (XXX) ? Perhaps it is to create material profit (XXX), or to connect people together with their stories (XXX), and in order to join forces and intelligence Depending on that, the connection will have to be more or less solid, regular, flexible, complexe, diverse, etc.
- Next point will be to observe the context the environment. (XXX) what is actually surrounding us ? Depending on that (XXX) we wont build the same connection. (XXX) And the environement is not always static. Sometimes, it means that we have to anticipate what will/ could happeb in our environment.
- At last but not least, the tools and methods. What can we do, what do we have at our disposal (XXX) Some tools and methods are very well know. They’re safe, and well mastered. But Often, there are tools that we don’t even know that exists, and they could suit our situation in a better way. So it is important to explore and list the tools and methods available.
- So now, let’s go back to the two first points and apply them to our situation. And consider the depth of it. For today we’ll see the specifities of A and B, as well as the purpose of the connection, and tomorrow, we’ll focus on the tools and the environement. So here, what do we have. What are we trying to connect ? What are A and B ? (XXX) A is the audience (XXX) and B is the (XXX) tourtistic or cultural asset
- So what can we observe, and analyze about the audience. Well An audience can be analyse through a LOT of different ways. (XXX) It may appear quite fastidious, but without having properly identify who we’re trying to reach, you will make some choices that will imply the exclusion of some part of the audience. And that’s okay to limit your target, but it has to be ON PURPOSE. Will you create a VR online experience if your audience is middle class blind people living in country side ? Among all the lens through which we analyze the audience, here are a few examples that will directly have an impact on the service. (XXX) The education, or social class (XXX) The cultural expectations, it wont be necessary to differenciate every country, but we know there are strong difference in terms of expectations for a traver or a touristc experience for european audience or asian audience (XXX) Disabilities, of course (XXX) Budget (XXX) The digital literacy. That point will be connected to choic of tools to build the connection. So it will important to be aware of the abilities of your audience and their limitations on that matter (XXX) (XXX) and to finish the capacity of wonder and concentration. For example if you take young audience, they are hyperconnected, in a rush, they don’t go easily into contemplation. All off this can actually be contained in the audience profiling.
- As for the cultural or touristic asset, they also have many different characteristics. Identifying what we want to show will of course have an influence on how we show it. A traditional celebration will not be shared throught a text descirption but through a video. A recipe will be tested and eated and smelled, not just show or read. (XXX) So we will observe if it is Material or not (XXX) If there is a moral weight related to this asset, a national Trauma or something that must be considered (XXX) Is there a specific technicity, fr example if it’s a konw-how, a fabrication methods (XXX) Or is there a some Local issues at stake, local appropriation, etc (XXX) And to finish, it is potentially relevant to observe and identify all the facets of the asset, all the aspects that can be shared (appearance, materials, history, emotional value, etc) (XXX) And al this, can be contained/called an inventory. A situational analysis.
- So now, let’s see What is the purpose of the connection. In our situation. What are we looking for ? (XXX) What’s the nature ot this link that we want to build between the audience and the asset. Well, in our case it’s a complexe and multimodal connection (XXX) . In fact, it’s an experience. (XXX)
- A complex and complete interaction composed of many different thread intertwined with each other. (XXX) Among them you will find a bit of pure data/information, some physical enrichment and stimulation, but also a emotional bond, and social sharing etc. This link, this experience, has evolved through time, I won’t retrace all of it, it’s complex and due the global variable, technological and social evolution, etc, but what you must keep in mind is that （XXX) it has changed, from a very contemplative and informative connection. TO a more narrative, more interactive and participative connection. We are looking for a A strong and multimodal link between the public and the asset. And that (XXX) can be summed up in the PURSUIT OF ENGAGEMENT. We want to engage the audience, in a memorable and multimodal experience.
- This engagement, can be reached by two ways, mental engagement, and physical engagement. (XXX) Mental engagement is about living a stimulation for the mind, generates interest, focus. And that comes with emotions. Not only joy or sadness, but also discovery, awe, wonder, etc. And one of the best ways to create that is to create EMOTIONS. Emotions that will be intense, that would feel real, that will be diverse. Which means STORYTELLING. And on the other side physical engagement. Which comes with senses. Stimulation of the senses. And the more with stimulate the more memorable and immersive will be the experience. SO we look for multimodal stimulation.