This document discusses digital marketing strategies for B2B software companies. It covers strategies for presales engagement, sales facilitation, and partner channels. For presales engagement, it recommends using resources like community forums, support centers, self-service demos and videos. For sales facilitation, it suggests deal rooms, electronic signatures, and subscription services. For partners, it advises integrated portals with single sign-on access to content and capabilities. The key takeaways are that digital strategies can shorten sales cycles and reduce costs by streamlining processes and improving the customer experience.
Selling and Engaging the Digitally Forward CustomerPegasystems
Don Peppers, Founding Partner of Peppers & Rogers Group and Ed Burek, Director of Product Marketing at Pega, explore how many organizations today are delivering a personalized experience and increasing their customer's lifetime value by:
- Driving trust and transparency at every interaction
- Providing a frictionless customer experience by leveraging real-time predictive analytics across all channels
- Enhancing the ability to see the customer in a 1:1 manner to drive long term relationships
This presentation was used as part of a live webcast. You can watch the full recording with audio at: http://www.pega.com/resources/selling-engaging-the-digitally-forward-customer?utm_source=ss
Customer Journey Analyses: Requirements and Choices Digital Analytics Day 2014ro11 GmbH
20 min Vortrag "Customer Journey Analyses: Requirements and Choices" von Nic Diefenbach und Roland Markowski auf dem Digital Analytics Day 2014 in Hamburg.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
Selling and Engaging the Digitally Forward CustomerPegasystems
Don Peppers, Founding Partner of Peppers & Rogers Group and Ed Burek, Director of Product Marketing at Pega, explore how many organizations today are delivering a personalized experience and increasing their customer's lifetime value by:
- Driving trust and transparency at every interaction
- Providing a frictionless customer experience by leveraging real-time predictive analytics across all channels
- Enhancing the ability to see the customer in a 1:1 manner to drive long term relationships
This presentation was used as part of a live webcast. You can watch the full recording with audio at: http://www.pega.com/resources/selling-engaging-the-digitally-forward-customer?utm_source=ss
Customer Journey Analyses: Requirements and Choices Digital Analytics Day 2014ro11 GmbH
20 min Vortrag "Customer Journey Analyses: Requirements and Choices" von Nic Diefenbach und Roland Markowski auf dem Digital Analytics Day 2014 in Hamburg.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobClearAction
Customer experience management requires embracing of customers' constructive feedback. It is more systematic and broad than typical customer advocacy efforts.
See http://ClearActionCX.com
The next generation in customer engagement - Coginov Semantics search -Emmanuel Perdikis
interactive semantics search to understand your customers question and grow your understanding of what your customer is asking for and what you may be failing to deliver on your communications, offerings or website.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Attribution that works - a case study with KIA Motors Australia into the migration of the Google DDM (DFA Ad-Stack).
With the problems, the solutions, results and the future vision for KIA's Ad technology.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
This is a PPT I did for an MBA course I am taking. This presentation examines OtterBox's current strategies regarding customer relationship development and management. I have offered some of my own strategies to provide additional value.
This project was for an MBA course I am taking. I examined many aspects of OtterBox's customer relationship strategies including CRM, social media, retention, and acquisition.
Bridging the Online and Offline: How to Apply Product Thinking to Expanding Y...Aggregage
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.
The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”
Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.
In this session, you will learn:
• How to shift your ecommerce strategy to encompass a more product-based ideology
• How product data can optimize your subscription and loyalty models
• What the major considerations when expanding into new territories are
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.
Putting the Person into Personalization: Identifying audiences and their reac...Optimizely
Before you personalize any given digital experience, you obviously need to know who you’re personalizing it for. Effective personalization means defining, creating and developing the right kinds of audience groups. The ultimate goal? Providing the feel of a genuine one-to-one experience.
Join our webinar to discover the ingredients of a good audience. How to identify and reach them with relevant experiences. And why experimentation is the key to optimizing every different experience for each separate group.
What you’ll learn:
- Why you should only focus on ‘actionable’ audiences with high reach - and what that actually means.
- Key personalization use cases to target audiences across verticals.
- How experimentation helps to provide the best possible personalized experiences.
Learn more about creating impactful digital experiences in the Power of Personalization: https://www.optimizely.com/optimindset-personalization
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
The next generation in customer engagement - Coginov Semantics search -Emmanuel Perdikis
interactive semantics search to understand your customers question and grow your understanding of what your customer is asking for and what you may be failing to deliver on your communications, offerings or website.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Attribution that works - a case study with KIA Motors Australia into the migration of the Google DDM (DFA Ad-Stack).
With the problems, the solutions, results and the future vision for KIA's Ad technology.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
This is a PPT I did for an MBA course I am taking. This presentation examines OtterBox's current strategies regarding customer relationship development and management. I have offered some of my own strategies to provide additional value.
This project was for an MBA course I am taking. I examined many aspects of OtterBox's customer relationship strategies including CRM, social media, retention, and acquisition.
Bridging the Online and Offline: How to Apply Product Thinking to Expanding Y...Aggregage
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.
The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject. Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”
Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.
In this session, you will learn:
• How to shift your ecommerce strategy to encompass a more product-based ideology
• How product data can optimize your subscription and loyalty models
• What the major considerations when expanding into new territories are
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.
Putting the Person into Personalization: Identifying audiences and their reac...Optimizely
Before you personalize any given digital experience, you obviously need to know who you’re personalizing it for. Effective personalization means defining, creating and developing the right kinds of audience groups. The ultimate goal? Providing the feel of a genuine one-to-one experience.
Join our webinar to discover the ingredients of a good audience. How to identify and reach them with relevant experiences. And why experimentation is the key to optimizing every different experience for each separate group.
What you’ll learn:
- Why you should only focus on ‘actionable’ audiences with high reach - and what that actually means.
- Key personalization use cases to target audiences across verticals.
- How experimentation helps to provide the best possible personalized experiences.
Learn more about creating impactful digital experiences in the Power of Personalization: https://www.optimizely.com/optimindset-personalization
John Jantsch — How to Guide The Perfect Customer JourneySemrush
These slides were presented at the SEMrush webinar "How to Guide The Perfect Customer Journey". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-guide-the-perfect-customer-journey/
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Customer Conversations: Add Value! by fmr Microsoft Product LeaderProduct School
Main takeaways:
-Strategies to get customer conversations as a product manager
-How to make the most of customer conversations to get product feedback
-Building relationships with customers
AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
Webinar: AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
In the first of three presentations, Ali talks about leveraging existing sales and marketing resources and amassing them into a viable Web2Print selling machine. He covers the operational changes necessary to facilitate this pivot and talks about how to manage objections all the way up the hierarchy.
Also included are some top tips on identifying and converting Web2Print sales enquiries and how to address customer objections (because they are always valid!). Lastly, Ali talks about why some Web2Print strategies fail, despite good preparation efforts.
Similar to Demand Generation Best Practices for B2B Software Companies (20)
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Law Firm Websites in 2018: Bottlenecks & Recommendationsedynamic
The legal industry is facing significant headwinds due to flat growth, increased competition, and increased client demands. In order to compete in a crowded marketplace, firms must evolve and differentiate themselves to win new business and grow
Progressive Web Apps, also known as Installable Web Apps or Hybrid Web Apps, is the latest industry trend helping businesses create more engaged and loyal customers by presenting regular web pages or websites as traditional applications or native mobile applications to the users.
A Revenue Engine increases revenue for organizations by seamlessly aligning demand gen strategies with business processes and the customer journey, providing a single view of the customer and integrating an optimized CX tech stack.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
Mid-market marketers’ task is lot tougher compared to large enterprise marketers due to limited budget, lean resources, and complex client needs. For mid-market businesses, it’s vital to be able to compete on a level playing field with industry giants.
Learn how a winning combination of a best-in-class digital experience platform in combination with an award-winning agency with a full Marketing Operations model can drive business success and measurable marketing ROI.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Scott Stocker shares the best practices you can follow while upgrading your Sitecore environment to its latest version. He also shares handy solutions for common challenges you may face.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
3. 2
eDynamic, Monday, May 5, 2014
19%
TECHNOLOGY VENDORS ARE
SPENDING, ON AVERAGE, 19% OF
THEIR SELLING, GENERAL, AND
ADMINISTRATIVE (SG&A) COSTS OR
$135,262 PER QUOTA-CARRYING
SALESPERSON IN SUPPORT-RELATED
ACTIVITIES
Forrester, 2009
8. 7
eDynamic, Monday, May 5, 2014
69%
MARKETERS LAY CLAIM TO 69
PERCENT OF SALES ENABLEMENT,
ACCORDING TO IDC, WHILE SALES
PROS ESTIMATE THEY CONTROL
60 PERCENT.
IDC, 2010
9. 8
eDynamic, Monday, May 5, 2014
Product Comparison
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They are
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PresalesEngagement: WhenDoesItStart?
Product Comparison
13. 12
eDynamic, Monday, May 5, 2014
PresalesEngagement: ResourceCenter
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faceted
search
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ongoing
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Extend
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Morethana‘wall
oftext’—makeit
visuallyengaging
One-stop shopping to
get answers
Self-service interaction,
no need to call or wait
Opportunity to
personalize the
experience
WhatitDoes
Search can make or
break the experience
Present content with
images—make it
appealing for people
Surround the page with
CTAs that leads the
person to the next steps
of the journey
Have them follow you on
their social networks to
get new updates
ThingstoRemember
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eDynamic, Monday, May 5, 2014
PresalesEngagement: CustomerCommunities
Startwith
search
Thecommunity
willconfirmyour
products
Registrationhas
itsprivileges
Providea
gatewaytoother
resources
Enables your customers
to ‘sell’ for you
Builds confidence in
your products
Follow the discussions—
understand what is
important to prospects
WhatitDoes
If you have customers,
you have a community
Communities need a
strategy and leadership
A community can drive
registration and deeper
engagement with your
brand
Incent and cultivate
champions—it is a lower
cost of sale for you
ThingstoRemember
Showrealpeople
aspartofyour
community
16. 15
eDynamic, Monday, May 5, 2014
PresalesEngagement: SupportCenter
Startwith
search
Arealperson
isaclickaway
Showoffyour
support
capabilities Showyourofferings,
letthemseewhat
customersget
Makeitobvious
forpeopletofind
whattheyneed
This provides insight
into the after sales
experience
Self-service interaction,
no need to call or wait
Opportunity to
personalize the
experience
WhatitDoes
Search can make or
break the experience
Most people will be
searching for support
around a product
Make it easy for them
reach out to a person
ThingstoRemember
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eDynamic, Monday, May 5, 2014
PresalesEngagement: SelfServiceDemos
Demoyour
softwarewith
theirdata
Sign-upfor
ongoing
engagement
Makeiteasyto
getstarted—no
creditcard
Ademothat
movesinto
production
Let them demo the
actual software—let
them experience your
support and community
It is an easy step for
them to take it into
production once started
WhatitDoes
Make this a key sales
tool—no credit card, no
commitment is EASY
Show them the options
from moving up—where
this initial demo can go
Again, get them to sign-
up if they have not yet
ThingstoRemember
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eDynamic, Monday, May 5, 2014
PresalesEngagement: Videos
Usevideosonyour
homepagetoquickly
engagepeople
Targeted3-5minute
videosaddressspecific
questionsquickly
Customer
testimonials
buildconfidence
Builds confidence in
your product and brand
Communicates product
capabilities quickly
Validate the customer
experience with your
company
WhatitDoes
Keep videos ‘bite size’—
3-5 minutes at the most
Enable viewing across
devices—adaptive
streaming
Provide a high-
performance
experience—consider
using a content delivery
network (CDN)
Look at Brightcove,
Ooyala for delivery
ThingstoRemember
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eDynamic, Monday, May 5, 2014
35%
McKinsey & Company, 2009
35% OF CUSTOMERS FIND ‘TOO
MUCH CONTACT’ A SELLING ACTIVITY
THAT IS DESTRUCTIVE TO THE SALES
EXPERIENCE
23. 22
eDynamic, Monday, May 5, 2014
Product Sale
They have
recognized a
problem
They have
searched for a
solution
They have
identified
solution options
They are
investigating
the options
They are
deciding on an
option
They have made
a buying
decision
Finalize Pricing Sign Contracts
SalesFacilitation: WhenDoesItStart?
Product ComparisonProduct Comparison
26. 25
eDynamic, Monday, May 5, 2014
SalesFacilitation: DealRooms
Removes the paper-
based management of
documents
Eliminates the ‘email
chase’ of tracking down
the latest document
versions
WhatitDoes
Complete security for
all parties
Can be integrated
within your website to
provide deal room
portal functionality
ThingstoRemember
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eDynamic, Monday, May 5, 2014
SalesFacilitation: ElectronicSignatures
Streamlines the
document signing
process
Eliminates the need for
physical signatures,
while still insuring
authenticity
WhatitDoes
Look for electronic
signature services that
work with deal room
vendors—not all do
ThingstoRemember
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eDynamic, Monday, May 5, 2014
SalesFacilitation: SubscriptionServices
Handles all the details
of subscription based
models—without you
doing the heavy lifting
Provides complete
reporting capabilities
WhatitDoes
There are several
vendors that provide
these services
All have APIs that make
it possible to fully
integrate the
experience with your
website
ThingstoRemember
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eDynamic, Monday, May 5, 2014
50%
“THAT MIDDLE GROUP OF 40-50% OF
PARTNERS GENERALLY WANT TO
SUCCEED BUT DON’T KNOW HOW, AND
MANY VENDORS DO A POOR JOB OF
ENABLING THEM.”
Philip Moon, Channel Enablers, 2012
32. 31
eDynamic, Monday, May 5, 2014
PartnerChannel: IntegratedPortals
Can provide a single
location for partners to
access your services
and information
Incorporates the same
presales engagement
functionality
WhatitDoes
Maintain a single sign-
on environment—no one
wants to remember
multiple passwords
Make sure that partners
also have mobile
enabled experience—
many are on the road
ThingstoRemember
One-stop
shoppingfor
partners
Singlesign-on
acrossallweb
properties