The document discusses Fogla Group, an ISO certified company with annual turnover of 1500 crores. It introduces their new product line of PP/HDPE tarpaulins and presents research on demand, preferences, process and requirements for setting up a tarpaulin manufacturing plant. Key findings from customer surveys showed price and quality were most important selection criteria and retailers/wholesalers were highly satisfied with selling tarpaulins. Technical specifications and requirements for machinery, space, labor and raw materials to produce 3 million meters of tarpaulin annually are also provided.

1. “DEMAND AND PREFERENCES OF
PP/HDPE TARPAULIN”
FOR
FOGLA GROUP
Presented By
ABDUL MOID
1
Abdul Moid
GEETA INSTITUTE OF MANAGEMENT & TECHNOLOGY,
KANIPLA, KURUKSHETRA

2. COMPANY INTRODUCTION
 FOGLA Group
 Establish in 1972.
 An ISO certified company.
 Company having annual turnover up
to 1500 cr.(2009-10).
 Head office in Kolkata.
 It is Group of Companies.
2

3. AR
Stanchem
Pvt.Ltd.
Sai AR
Industries Sulphonate
Pvt Ltd Pvt.Ltd
Bhagirathi
KAMAKHYA
Packaging
(INDIA) LTD
Pvt Ltd
Sai Jumac
Fertilizers Manufacturi 3
Pvt Ltd ng Pvt. Ltd.

4. VISION & MISSION
 FOGLA GROUP is committed focused attention in
chosen field of business towards customer's
satisfaction.
 To make significant contributions to the Industry at
large.
 Continue to innovate processes, products and
services to provide value for money in all activities.
 The Group visualize in developing next generation
products, which will enable them to stay ahead of
competition in the times to come.
4

5. COMPANY PRODUCTS
Chemical (LABSA 90% & 96% )
HDPE/PP Woven Sacks Bags
Jute and Textile
Machinery
Fertilizer SSP/NPK
Detergent Powder, Cakes &
Bars
Jute Shopping Bags
5

6. NEW PRODUCT LINE (PP/HDPE
TARPAULIN)
6

7. OBJECTIVES OF STUDY
 To understand the demand and preferences
of customers towards Tarpaulin in Local
market.
 To give information regarding the
requirement of machines and technical
specification of tarpaulin making machines.
 To understand Tarpaulin making process.
 To procure quotation of these machines.
 To know the work force, area required and
power etc. for tarpaulin making plant.
7

8. RESEARCH METHODOLOGY
Data Collection:
Primary (questionnaire and PERSONAL
INTERVIEW) and
Secondary(magazines, websites and other such
sources.)
Degree of research question: Exploratory study
Research Environment : Field Study
Tools Used for Data Analysis: Table, chart & graph.
Sampling Area: Kolkata (Tripalpatti & Dalhousie area.)
Population : Wholesalers & Retailers.
Sample Size : 20 (14 Wholesalers & 6 Retailers)
Sampling Technique : Convenience Sampling
8

9. LIMITATION OF STUDY
 The research was conducted in a very small area.
 Time factor was also important for me. I had limited time for the
research, for which a full-fledged report was insufficient for me.
 The customer filled the questionnaire mostly in careless manner, so
it was difficult to make them hold for time.
 The sample size is also very small, that is why analysis on the basis
of such small sample survey is not correct.
 All the work has been done in some limited areas of Kolkata so the
finding should not be generalized.
 Secondary data has also its own limitation.
9

10. TARPAULIN DEFINITION
 The word “Tarpaulin” is combination of two words “Tarp”
which means tarred canvas and “Palling” which means
fabric, used to cover objects.
 HDPE/PP TARPAULIN
High density polyethylene (HDPE) tarpaulin is a product with
multiple end uses. HDPE tarpaulin is excellent for covering
products, thereby protecting them from moisture and dust and
can be used as a protective covering in sectors like
agriculture, infrastructure, and automobiles and also as
10
tents, floor spreads, as a cover for machinery, etc.

11. ADVANTAGES OF PP/HDPE TARPAULIN
 Light-weight
 Clean and Hygienic
 No Chemical reaction
 Strong Tensile Strength
 Ease of handling
 Water proof
 Can be manufactured in desired colors.
 Attractive printing etc.
11

12. USES OF PP/HDPE TARPAULIN
 Uses in Construction works.
 To cover construction machinery during monsoon.
 Use as plastic tents, floor spreads.
 Uses in Spice industry.
 Uses in Pound Siding.
 As a Chemical-resistant covering.
 Transportation Uses.
 Children's recreational attractions.
 Covers for oil wells and mining drill holes.
 Automotive insect screen.
 To cover sport grounds and pools
 As a cover in Chemical, Petrochemical, Fertilizer Industry etc.
12

13. TARPAULIN MAKING PROCESS
Tape Extrusion
Weaving
Laminating
Slitting/Cutting/Rewinding
Heat Sealing/Welding
Tarpaulin Finishing and 13
Packaging

14. CAPACITY OF PLANT
 Capacity: 3,000,000 M/year (300 days), based on
1000 Denier, 7.5 M Width, 10 x 10 (Warp x
Weft/sq. inch),30 micron LDPE each side
laminated, weight 1021.25 g/M
14

15. TECHNICAL SPECIFICATIONS OF PP/HDPE
TARPAULIN MAKING MACHINE
 Machinery Required:
 1 set PP/HDPE FLAT YARN MAKING MACHINE
 8 sets CIRCULAR LOOM
 1 set UNFOLDING REWIND UNIT
 1 set SINGLE SIDE LAMINATION MACHINE
 1 complete set PE TARPAULIN MAKING EQUIPMENT
 Including:
 2 sets ADJUSTABLE UNWINDER
 1 set 3-HEAD HOT AIR WELDING MACHINE
 1 set PLATFORM
 1 set SAVING CANVAS MACHINE
 1 set AUTO PNEUMATIC FABRIC EYELET MACHINE
 1 set AUTO CUTTING MACHINE
 2 sets HEMMING MACHINE
 2 sets AUTO EYELET MACHINE
 1 set 15 HP AIR COMPRESSOR

15

16. LABORS REQUIRED
Operator Shift Total
 Flat Yarn Making Machine 5 persons 3 15 persons
 Circular Loom 6 persons 3 18 persons
 Unfolding Machine 2 persons 1 2 persons
 Lamination Machine 4 persons 2 8 persons
 PE Tarpaulin Making Equipment 5 persons 3 15 persons
 Technician 3 persons 3 9 persons
---------------
Total direct labors required: 67 persons
16

17. HORSE-POWER REQUIRED:
 Flat Yarn Making Machine @ 300.0 kW x 1 set =
300.0 kW
 Circular Loom @ 5.5 kW x 8 sets = 44.0 kW
 Unfolding Machine @ 16.0 kW x1 set = 16.0 kW
 Lamination Machine @ 200.0 kW x 1 set = 200.0 kW
 PE Tarpaulin Making Equipment @26.8 kW x 1 set =
26.8 kW
-------------
Total Horse-Power required: 586.8 kW
17

18. RAW MATERIAL REQUIRED:
 High Density Polyethylene: 6352.5 kg/day
6352.5 kg/day x 300 days/year = 1905750 kg/year
= 1905.75 tons/year
 LDPE Lamination grade: 4578.75 kg/day
4578.75 kg/day x 300 days/year = 1373625 kg/year
= 1373.25 tons/year
18

19. FACTORY SPACE REQUIRED:
 About 3000 M2 (30 M x 100 M) for raw material
stock, weaving area and processing area.
19

20. DATA ANALYSIS
20

21. TYPES OF TARPAULIN SOLD BY WHOLESALERS &
RETAILERS
HDPE/PP
30%
Both
70%
Canvas
0%
21

22. SATISFACTION LEVEL AFTER SELLING THE
TARPAULIN
12
11
10
9
8
6
4
Respondents
2
0 0 0 0
22

23. Customers Selection Criterion perceived by
Wholesalers and Retailers
16
15 15 Price
14 Quality
13
12 12 12 Size
12
Color
10
9
Life
8
7 Thicknes
s
6 5 5 5 Offer
4 4 4
4 3 3
2
2 2
2 1
1 11 1 1
23
0000 0000 000 0 0 000 000 00000
0
1st 2nd 3rd 4th 5th 6th 7th

24. COLOR PREFERENCE OF CUSTOMERS REGARDING
TARPAULIN
16
16
14
12
10
8 8 8
8 7 7
6
6 55 5 5 5 5
4 4
4 3 3 3 3
22 2
2 1 1 1 1
0 00 00 0 0 0 0 0
0
1st 2nd 3rd 4th 5th 6th 24
Blue Mixer Yellow Green White Black

25. AFFECT OF WEIGHT & SIZE ON DEMAND OF
TARPAULIN
Don't Know Yes
25% 30%
No
45%
25

26. Best Season for Tarpaulin
20 20 20
20
18
16
14
No. of Respondents
12
Rainy
10
Summer
8
Winter
6
4
2
0 0 0 0 0 0
0
1st 2nd 3rd
26
Ranking

27. % SALES IN THESE SEASONS
20 17
15 16
10
12
5
0 0
3
0 4
0
8 0
0 0
Winter
Rainy Summer
27
Rainy Summer Winter

28. Main uses of Tarpaulin
20 19 19
18
16
14
14
12
Respondents
12 11 Shelter
Protecting
10
Constrution
8 Pound Siding
6
5 Ads Sheet
6 4
4 2
22
2 1 1
00 00 00 000 000
0
1st 2nd 3rd 4th 5th 28
Ranking

29. Way of procuring Tarpaulin by
Wholesalers & Retailers
0%
0%
Direct
30%
Thr.
Wholesalers
Online
70%
Brokers
29

30. Payment System followed by Wholesalers and
Retailers
18 17
Cheque
16 15 15
14
Bank Transfer
12 11
10
10 9 Cash
8 7
6 5 5
Credit Card
4 3
2 Online
2 1 Payement
00 00 0 00 000 000 30
0
1st 2nd 3rd 4th 5th

31. Awareness about Tarpaulin Manufacturer
popularity
15%
Thr. Other
Supplier
15%
Internet
0% Own Search
70%
31

32. Wholesalers & Retailers Criterion for procuring
Tarpaulin
20 19
18
16 15
14
14
Respondents
12
Low Price
10
Quality
8 Regularity
6 5 5
4
2 1 1
0 0
32
0
1st 2nd 3rd
Ranking

33. FINDINGS
 It is clear from survey whether wholesalers and retailers they sell
mostly PP/HDPE Tarpaulin. So, Demand of PP/HDPE tarpaulin is
huge in the market.
 Mostly Wholesalers And Retailers are satisfy with the present features
of Tarpaulin. It denotes that there is tuff competition.
 Main factor of buying Tarpaulin is depend on its price.
 There is no effect of Weight on Demand of Tarpaulin.
 Blue, mixer etc color is mostly prefer by the Customer.
 Best Season for PP/HDPE Tarpaulin is Rainy and there is huge sale in
this season.
 Wholesalers procures direct through Manufacture, whereas Retailers
through Wholesalers mostly.
 They come to know, mostly, about Manufacturer by their own search.
33

34. SUGGESTION
 As I conducted survey on local market , therefore
the findings are only indicates local market
Demand. But actually there is huge demand in all
over the India and company should produce the
product keeping in mind all Indian market.
 There is a tuff competition in the market.
So, Company should more care about the features
of the product.
 Pricing policy should be make with more care
because mostly customer consider price
differences.
 Company can have many promotional tools as
competitor are using less. 34

35. CONCLUSION
 From the survey it can be conclude that there is
huge demand of PP/HDPE Tarpaulin in the Local
market as well as whole national market. Company
can enter into the market with best feature, best
pricing policy and having best promotion tools. As
company already in the plastic packaging industries
it is also an advantages.
35

36. 36

37. QUERY
37