This document discusses a company that provides data products and services including online consumer research, data collection, reports, and digital consulting. It aims to create experiences that enrich people's lives through qualitative and quantitative research, online panel management, analytics, and customer experience design. The company uses segmentation tools to understand customers, such as analyzing their technology usage. A case study describes how the company used insights about an opera company's digitally-inclined customer base to design an interactive digital experience for engaging audiences online.