The document provides information on Dell's mission, vision, and SWOT analysis. It discusses Dell's mission to optimize resources and the environment to provide quality products and services at the best value. The vision is to provide structurally and functionally efficient computers globally in the future. The SWOT analysis identifies threats such as technological changes and increased competition, while strengths include a high market share in computers as a cash cow.

1. Presented by :
 Nadar Renu chandran
From F.Y BMS

2. INTRODUCTION

5. MISSION AND VISSION
Dell's
Aim is to create loyal customers by providing superior experience at a great
value. They are committed to Direct relationships, providing best products with
standard based technology outperforming the competition with value and a
superior customer experience.
Purpose:
Provide customers with superb value technology
Business:
High quality, relevant technology, customized systems
Values:
superior service and support, easy to buy, easy to
use

6. Mission Statement:

7. EXPLANATION
THE MISSION OF THE DELL IS TO MAKE
THE OPTIMUM USE OF ALL THE
RESOURCES AND OTHER THE MACRO
MICRO AND THE INTERNAL
ENVIRONMENT IN PROVIDING THIER
BEST QULAITY PORDUCTS AND
SERVICES AND THE BEST CUSTOMER
EXPERIENCE OF THE BEST VALUE .
ITS TALKS ABOUT THE TODAY AND NOT
THE FUTURE
 WHAT IS INCLUDED IN THE MISSION IS
THE CUSTOMERS AND THE SERVICES
WHICH MEANS IT IS TALKING ABOUT THE
PRESENT

8.  Vision Statement:
Its the way we do business. It's the way we
interact with the community. It's the way we
interpret the world around us-- our customers
needs, the future of technology, and the global
business climate. Whatever changes the future
may bring our vision -- Dell Vision -- will be our
guiding force.
So Dell needs full customer satisfaction. In order
to become the most successful
computer company, they need the
newest technology and loyal customers.

9. `
 THE VISION OF DELL IS TO
PROVIDE STUCTURALLY AND
FUNCTIONALLY EFFICICENT
COMPUTERS TO VISUALLY
IMPAIRED INDIVIDUALS GLOBALLY
.IT IS THE VISION OF THE
COMPANY AND THINKS ABOUT
THE FUTURE .
EXPLAINATION

10. 
SWOT ANALYSIS

12.  SWOT ANALYSIS CONSTITUTES ONE OF THE
MOST IMPORTANT ASPECTS IN THE
STRATEGIC MANAGEMENT PROCESS
 THREATS : DELL’S THREATS ARE
TECHNOLOGICAL CHANGES THAT ARE
EXPECTED SINCE TECHNOLOGY CAN ONLY
GET BETTER GLOBAL ECONOMY AND
INCREASED COMPETITION IN WHICH DELL’S
FINANCIAL RATIOS IDENTIFIES THAT THEY
ARE NO MATCH FOR THEIR COMPETITORS

13. WHAT IS BCG MATRIX????????????

14. BCG MATRIX

15. DELL’ S BCG MARTRX
THE BCG MARTIX
REFLECTS THE
DELL COMPUTER
IN A CASH COW
DIVISION IN
QUADRANT III IT
HAS A HIGH
RELATIVE
MARKET SHARE
OPOSITION
RANKED 3RD @BUT
COMPARE IN A
LOW GROWTH
INDUSTRY

18. THREAT OF NEW ENTRANTS
 His only fear ,
 Possibility of new entrants to the market where
adversely effect his business morever.
Dell’s new strategy is the product diversification
Main competition is HP, ACER, LENOVO etc.
EXPLAINATION

19. CUSTOMER BARGAINING POWER
This is done by telephone, internet
purchasing customized computer
where corporate clients .
Another bargaining power of
customers is that customer can
switch from dell to another
company.

20. BARGAINING POWER OF SUPPLIERS
Dells got most of its suppliers
locate their business and
manufacturing unit close to dell’s
manufacturing .
More ever ,suppliers can regularly
supply their inventories to dell
within hours of assembling the
computers

21. Substitutes can easily
create a problem of profit
margins
Eg . Acer laptop , Mac book
, Electronic notebook etc.

22. COMPETITIVE RIVALARY
 Key to success for any business is to
understand competitive actions and
marketing strategies .

24. THANK
YOU